Jonas Nana Asare Hayford-Kenneth
Accra,Ghana
Summary
Dynamic and results-driven professional with expertise in retail marketing and direct sales techniques. Demonstrates exceptional creative thinking and customer engagement skills, coupled with extensive product knowledge and territory management experience. Adept at building strong client relationships, leveraging product knowledgeability to drive sales success. Committed to advancing a career in strategic marketing roles that enhance customer satisfaction and business growth.
Overview
9
9
years of professional experience
Work history
MARKETING & SALES MANAGER
KAILAI AUTOMOBILE COMPANY LTD
Accra/Tema, GHANA
2023.12 - 2024.11
- Enhanced market penetration with effective territory management.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
MARKETING & SALES OFFICER
GLOBAL OUTDOOR SYSTEM LTD (Penord Ricar Bev)
Accra, GHANA
2022.06 - 2023.11
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Built long-term relationships with customers and generated referrals from existing clients.
- Generated sales forecasts to inform resource allocation and project management.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
MARKETING & SALES MANAGER
STARK PHARMACEUTICAL LTD
Accra, GHANA
2021.12 - 2022.06
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Implemented training programmes, improving team performance levels.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Conducted detailed market analysis to identify new opportunities.
MARKETING & SALE MANAGER
QUAOCHANG AGRO CHEMICALS COM LTD
Kumasi, GHANA
2019.02 - 2021.12
- Represented organisations at seminars, conferences and business events.
- Planned revenue generation strategies designed for growth.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
- Coordinated cross-departmental collaboration for improved workflow.
WAREHOUSE & SUPPLY MANAGER
D-WAY AGRO CHEMICAL SERVICES
Kumasi, GHANA
2017.12 - 2019.02
- Managed resources to yield high Return On Investment (ROI), raising cost-effectiveness.
- Analysed logistics data for continuous improvement initiatives.
- Assessed staff and team performance and regularly actioned insights to fuel improvement.
- Coordinated with sales team for accurate demand planning.
General manager
PGM AGRO CHEMICAL SERVICES
Kumasi, GHANA
2016.02 - 2017.12
- Increased overall operational efficiency by implementing new management strategies.
- Delivered results under pressure to meet tight deadlines.
- Developed strategic business plans, enhancing corporate vision and objectives.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
Education
Higher National Diploma - MARKETING
KUMASI TECHNICAL UNIVERSITY
GHANA 2013.02 - 2017.09
ASSOCIATE DEGREE - BUSINESS ADMINISTRATION
UNIVERSITY of The PEOPLE
UNITED STATE 2024.02 -
Skills
- Retail marketing
- Creative thinking
- Customer engagement
- Product knowledge
- Territory management
- Client relationship building
- Direct sales techniques
- Product knowledgeability
Languages
English
Intermediate
Affiliations
- FOOTBAL, MUSIC & MOVIES
References
References available upon request.
Timeline
ASSOCIATE DEGREE - BUSINESS ADMINISTRATION
UNIVERSITY of The PEOPLE
2024.02 -
MARKETING & SALES MANAGER
KAILAI AUTOMOBILE COMPANY LTD
2023.12 - 2024.11
MARKETING & SALES OFFICER
GLOBAL OUTDOOR SYSTEM LTD (Penord Ricar Bev)
2022.06 - 2023.11
MARKETING & SALES MANAGER
STARK PHARMACEUTICAL LTD
2021.12 - 2022.06
MARKETING & SALE MANAGER
QUAOCHANG AGRO CHEMICALS COM LTD
2019.02 - 2021.12
WAREHOUSE & SUPPLY MANAGER
D-WAY AGRO CHEMICAL SERVICES
2017.12 - 2019.02
General manager
PGM AGRO CHEMICAL SERVICES
2016.02 - 2017.12
Higher National Diploma - MARKETING
KUMASI TECHNICAL UNIVERSITY
2013.02 - 2017.09