Summary
Overview
Work History
Education
Skills
Accomplishments
Relevant Training Certifications
Personal Information
References
Honorary Award
Leadership Positions
Languages
Timeline
Generic
Joan  Kuma-Abubakari

Joan Kuma-Abubakari

Accra

Summary

A dedicated, results-driven, and confident professional with a strong passion for service excellence and a proven ability to lead high-performing teams to achieve business objectives. With 18 years of experience in the banking industry, I have developed expertise across Retail Banking, Customer Experience, Direct Sales, E-Business, and Private Banking. Holding a Bachelor’s degree in Commerce from a multinational institution and a Master’s degree in Business Administration, I bring a unique ability to collaborate effectively with individuals from diverse cultural backgrounds to drive corporate success. I am also a devoted wife and mother of two daughters. Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.

Overview

19
19
years of professional experience

Work History

Unit Head, Retail Experience

Consolidated Bank Ghana
05.2023 - Current
  • Lead a team of sixteen (16) Regional Managers (Retail Experience Managers) whose mandate is to drive a customer centric mindset and transformation across all our Retail outlets and engage in Service recovery activities to resolve issues effectively, cultivate loyalty thus significantly improving the bottom line
  • Drive the implementation of Customer Experience Department’s strategy and programs for branches and collection points
  • Enforce Service standards and behaviours of all staff within our Retail outlets ie
  • Branches, hospitals and collection points by identifying potential service aberrations and taking corrective actions
  • Develop evaluation programs with stakeholders other than CES and T-NPS to analyze service performance across branches, collections points and work with relevant stakeholders to implement recommended actions
  • Drive periodic service and facility audit across branches, collections points and ensure all locations are in good condition, conduct occupational health and safety assessments to enhance the ambience of the locations is as per the standards of the Bank and work with relevant stakeholders for closure of identified issues
  • Ensure all locations
  • Oversee complaint management and handling of service infractions across branches and collection points
  • Drive service excellence across branches and collection points in collaboration with relevant stakeholders
  • Responsible for conceptualizing and implementing Retail Experience framework for branches and collection points
  • Work with People and Transformation and other stakeholders to train branch and collections team on service gaps and orient all new hires on key customer service initiatives during the onboarding stage

Cluster Manager, Accra East Cluster 2

Consolidated Bank Ghana
03.2022 - 04.2023
  • Responsible for supervising and managing all 6 branches within the Cluster by ensuring that all branches maintain and grow the deposit base as well as determine ways to improve the profitability and productivity of the Cluster
  • Assessing the performance of Branch Managers on a periodic basis to drive performance in focus areas ie
  • Liabilities, Assets, Trade & Digital Channels
  • Ensuring the achievement of the Cluster’s financials including income, cost of funds and profitability
  • Promoting the Bank’s brand and values and ensuring that the prescribed branding requirements are in place in all the branches

Branch Manager, Airport City Branch

Consolidated Bank Ghana
08.2018 - 02.2022
  • Provide leadership to branch staff and run the branch as a profitable entity by managing the sales process in acquiring new business, deepening existing customer relationships and promoting operational efficiency while maintaining the appropriate service standards to achieve the strategic goals of the Bank

Branch Manager, Airport City Branch

uniBank Gh. Ltd
09.2016 - 07.2018
  • Provide leadership to branch staff and run the branch as a profitable entity by managing the sales process in acquiring new business, deepening existing customer relationships and promoting operational efficiency while maintaining the appropriate service standards to achieve the strategic goals of the Bank
  • Brought out the best of branch personnel through training, coaching, development and motivation by serving as a role model to team members to achieve results
  • Responsible for growth of branch portfolio as per assigned targets and ensure they are achieved in a healthy mix of portfolio including: CASA and Fixed Deposit, Cedi and Forex, Minimal NPL percentage and PDs and Loan to deposit ratio
  • Ensured proactive delivery of customer service to all customers and non–customers whilst handling all customer complaints efficiently within the prescribed time frame
  • Exercises oversight responsibility on the branch operations and staff and ensures operational efficiency and compliance with process flows, policies and regulations as well as perform snap checks, note areas of operational weakness and take corrective actions
  • Maintain communication between the branch and Head, Retail by preparing daily, weekly and month-end branch reports covering operations & budget
  • Communicate performance expectations clearly to direct reports through objective target setting whilst carrying out periodic evaluation of their performances by providing formal and informal feedback on a regular basis in accordance with the Performance Management Policy and Retail Strategy

Manager, Direct Sales Unit

uniBank Gh. Ltd
11.2013 - 12.2014
  • Ensured that the annual and monthly cumulative deposit target was exceeded by GHS21m constituting 170% for the 1st half of 2014
  • Provided leadership, direction and guidance for team members on sales and excellent customer service delivery
  • Ensured a detailed tracking system was in place to monitor performances of the DSOs, Team leaders and Sales Co-ordinators
  • Organised and facilitated induction programs as well as periodic refresher courses for new and existing DSO’s respectively

Manager, E-business (Transaction Banking)

uniBank Gh. Ltd
02.2010 - 07.2011
  • Aggressively Implemented the Transaction Banking Strategic Focus by driving Transaction Banking Product Sales through team effort (revenue and cost control) in achieving Sales and revenue targets
  • Increased Fee Income / Total Income Ratio through the launch and Sale of e-Banking & Transaction Banking (Cash Management) Products to increase Revenue
  • Anticipated and matched customers’ needs with product capabilities through presentation of tailored proposals
  • Ensured that customer satisfaction strategies in cash management are implemented as per agreed time-frame and to the highest levels of client satisfaction

Head, Customer Service

uniBank Gh. Ltd
05.2008 - 02.2010
  • Led the organisation (starting with Retail Banking/SME) towards excellence in customer service delivery by developing and managing quality management systems and facilitated a culture of continuous improvement
  • Formulated service performance standards in collaboration with all Units in the Bank and ensured consistent adherence to these through validation
  • Designed and implemented programmes to achieve excellence in service delivery
  • Played a vital role in setting up the SQ Parliament consisting of EXCO and MANCOM members who meet monthly to ensure key SQ issues are jointly and promptly addressed
  • Formulated and analyzed customer performance through various means including customer feedback and competitive benchmarking activities

Customer Service Officer

uniBank Gh. Ltd
06.2007 - 04.2008

Teller/Customer service Officer Trainee

Standard Chartered Bank
Tema
01.2007 - 06.2007
  • Used every customer enquiry as an opportunity to sell the bank and its products to both customers as well as non-customers
  • Received requisition of ATM cards; assisted the Personal Financial Consultant in processing and submitting it to customers after verification etc
  • Processed customers staff salaries and forwarded it to the Head Office if need be

Ashanti Regional Manager

Readwide Gh. Ltd
01.2006 - 08.2006

Education

Master of Business Administration - Marketing option

Gimpa
01.2015

Bachelor of Commerce -

Brindavan College
Bangalore, India
07.2004

Kpando Senior Sec. School -

Kpando Senior Sec. School
01.1999

Skills

  • Customer-centric mindset
  • Metrics-driven
  • Change Management
  • Strategic planning
  • Customer relationship management
  • Team leadership & Development
  • Financial and Risk Management
  • Performance evaluation
  • Operational efficiency
  • Regulatory compliance

Accomplishments

  • Successfully led the Retail Experience team since 05/01/23, driving a customer-centric culture across 114+ branches and nearly 50 hospital/teller locations at Consolidated Bank Ghana (CBG).
  • Improved CBG’s T-NPS scores from 64% in 04/23 to over 90% in 2024, with CES scores increasing from 48% to over 80%.
  • Contributed to CBG’s recognition at the 2023 CIMG-CSI Awards: 1st Runner-up: Net Promoter Score - Business Banking, 2nd Runner-up: Customer Satisfaction - Consumer Banking, 5-Star Service Quality & Customer Satisfaction - Business Banking.
  • Recognized as a member of CBG’s Talent Pool for 2022, 2023, and 2024, selected from high-performing employees over six years.
  • Awarded the Director for Retail & Business Banking’s Special Award for Branch Teamwork (2020).
  • Named Best Branch Manager in 2019, with Airport City Branch adjudged Best CBG Branch.
  • Played a key role in positioning uniBank as a leader in customer service, contributing to awards such as Best Bank in Customer Care (2011) and 1st Runner-up (2008) at CIG Banking Awards.
  • Led a team to successfully establish the Bank’s E-Business Unit, launching products like uniAlert, uniWeb, DSTV collections, passport form sales, and offsite ATMs.
  • Key member of the Kpando Secondary School debating team that won the Volta Regional Independence Day Debate (1999) and represented the region nationally.

Relevant Training Certifications

  • Leadership Strengths Profiling & Coaching (Gallup’s CliftonStrengths, NBC – 2022)
  • Credit Risk Management (CIB – 2021)
  • Mastering Business Execution (MBX – 2018)
  • OMEGA Credit Online Certification (2017)
  • International Trade Finance Workshop (2017)
  • Practical Leadership & Management (2016)
  • Women in Leadership Seminar (2016)
  • Managing Affluent Clients (2015)
  • Retail and Consumer Lending (2014)
  • Leadership & Development Master Class (2011)
  • Corporate Performance Evaluation (2010)
  • Selling Skills & Customer Centricity (2008)

Personal Information

Title: Mrs.

References

  • Dr. Ammishaddai Adu Owusu-Amoah, Former Commissioner, GRA, (Former MD, Bank of Africa, Ohio Street)
  • Dr. Patrick Fiscian, GM, Corporate Support - MODEC, (Former MD, Heritage Bank)
  • Mr. Joe B. Tetteh, Fmr. Board Chairman, FNB

Honorary Award

Gold Award Winner, Head of State Award by Duke of Edinburgh, 2001

Leadership Positions

  • President, FIRM (Management & Commerce Department Club), Brindavan College, India
  • Girls Prefect, Kpando Secondary School, 1999/2000 academic year
  • Treasurer, uniBank Staff Welfare Association, 10/2010 to 07/2016
  • Member, Kpando Secondary School Old Students Association’s (KOSA) National Coordinating Council (NCC), Since 2019
  • Member, Finance Committee of KOSA National, Since 11/2022
  • President, Kpando Secondary School Old Students Associations (KOSA) ’99-year group, 2017 – 09/2019

Languages

English, Ewe, Ga & Twi
First Language

Timeline

Unit Head, Retail Experience

Consolidated Bank Ghana
05.2023 - Current

Cluster Manager, Accra East Cluster 2

Consolidated Bank Ghana
03.2022 - 04.2023

Branch Manager, Airport City Branch

Consolidated Bank Ghana
08.2018 - 02.2022

Branch Manager, Airport City Branch

uniBank Gh. Ltd
09.2016 - 07.2018

Manager, Direct Sales Unit

uniBank Gh. Ltd
11.2013 - 12.2014

Manager, E-business (Transaction Banking)

uniBank Gh. Ltd
02.2010 - 07.2011

Head, Customer Service

uniBank Gh. Ltd
05.2008 - 02.2010

Customer Service Officer

uniBank Gh. Ltd
06.2007 - 04.2008

Teller/Customer service Officer Trainee

Standard Chartered Bank
01.2007 - 06.2007

Ashanti Regional Manager

Readwide Gh. Ltd
01.2006 - 08.2006

Master of Business Administration - Marketing option

Gimpa

Bachelor of Commerce -

Brindavan College

Kpando Senior Sec. School -

Kpando Senior Sec. School
Joan Kuma-Abubakari