Jesse Agyepong

As Lead Consultant at The Insync Agency, a Ghana-based marketing consultancy with years of experience, I lead a team dedicated to delivering strategic solutions in marketing, public relations, and technology development. We collaborate with a diverse range of clients to drive growth, enhance brands, and achieve measurable results.

Our expertise spans strategic guidance, impactful marketing campaigns, and innovative tech solutions tailored to the unique needs of established businesses and emerging startups. By blending industry insights with creative thinking, we help clients navigate complex markets and strengthen their brand presence.

At The Insync Agency, our mission is to consistently exceed expectations, creating lasting value for clients across industries. We are committed to being a trusted partner in driving meaningful growth and transformation.

As Senior Technical Advisor to the Minister for Works and Housing, I led a multidisciplinary Secretariat comprising project managers, communication specialists, and office managers. This role, which transitioned from the Ministry of Information to the Ministry of Works and Housing, supported the Minister in executing the Ministry’s mandate and ensuring the seamless operation of the Minister's office.

I provided strategic oversight and expert advice on policies, programs, and projects aimed at advancing infrastructure development and addressing housing challenges nationwide. My responsibilities included coordinating the efforts of the Secretariat to manage high-priority initiatives, preparing reports, briefings, and policy recommendations, and offering insights on technical strategies, project designs, feasibility studies, and implementation plans.

The Secretariat under my leadership ensured effective communication management, stakeholder engagement, and alignment of resources, fostering collaboration between government agencies, private sector partners, and international organizations. By overseeing office management and project execution, I facilitated seamless communication and efficient implementation of the Minister’s directives. These efforts contributed significantly to the Ministry’s mission of driving sustainable infrastructure development, expanding affordable housing initiatives, and improving living standards across the country.

As the Corporate Affairs & PR Director of the Ghana Free Zones Authority, my first experience within the public service, I led a dynamic team dedicated to enhancing the Authority's reputation, visibility, and public perception. We developed and executed strategic corporate affairs and PR initiatives, managing stakeholder relationships and serving as the Authority's spokesperson for external communications.

My team crafted and disseminated impactful communication materials, organized high-profile events, and proactively monitored and managed the Authority's reputation. We also spearheaded media relations, social media strategy, and internal communication efforts, working closely with external agencies to maximize reach and effectiveness.

This role allowed me to leverage my skills in a public service context, strengthening the Authority's image, cultivating positive relationships with key stakeholders, and attracting significant investment to Ghana, while positioning the Authority as a trusted and forward-thinking institution.

Afiba Consulting operated as a dynamic advertising and marketing consultancy, blending creativity, strategy, and social impact to deliver exceptional results. Its creative division specialized in crafting innovative advertising concepts by fusing traditional indigenous techniques with modern ideologies, enabling the agency to develop unique strategies grounded in valuable insights for clients.

Over the past three years, Afiba Consulting successfully managed 12 creative accounts for leading brands in Ghana. The agency executed impactful below-the-line activations nationwide, managed digital marketing campaigns, and developed youth-focused empowerment platforms on campuses. They also hosted radio entrepreneurship programs, reinforcing their expertise in engaging diverse audiences and driving brand growth.

In addition to client work, Afiba Consulting prioritized community development, strategically investing in micro-businesses and providing training and coaching programs to bridge skills gaps. This holistic approach positioned the consultancy as a trusted partner for brands seeking innovative marketing solutions while making a meaningful social impact.

Millicom, listed on NASDAQ OMX Stockholm as MIC_SDB, operated in 14 markets across Africa and Latin America, providing digital services under the Tigo brand to over 56 million customers. As Marketing Director at Millicom Ghana, I led the development and execution of strategic marketing plans, driving top-of-mind awareness (35% annually), high brand recall (21% annually), and sustained revenue growth despite a 14% market share index. My leadership of the team resulted in impactful campaigns, including 'DROP THAT YAM' and 'YENSOR NKOAA,' solidifying Tigo Ghana's position as a dynamic brand.

I spearheaded Tigo Ghana's annual marketing and strategic planning processes, market research programs, and budget management, collaborating with senior management to align marketing efforts with business objectives. By forging relationships with industry leaders and support groups, we ensured seamless preparation and execution of new product marketing plans. I also developed and implemented media strategies to enhance efficiency, accelerate revenue growth, and improve profitability, while overseeing team performance appraisals, training, and development.

During the 2014/15 period, under my leadership, Tigo achieved recognition as Brand of the Year, Product of the Year, TV Campaign of the Year, and Youth Brand of the Year. Notably, we launched Tigo Music, earning Product of the Year within 18 months and boosting revenue through targeted consumer research initiatives.

Vodafone, a global telecommunications leader, maintained networks in 21 countries and partner networks in over 40 additional countries. As Head of Consumer Marketing at Vodafone Ghana, I led a collaborative team that shaped the strategic direction for consumer voice and data acquisition offers.

My team developed a comprehensive acquisition roadmap encompassing promotions, products, services, roaming, and BlackBerry offerings. By analyzing market trends and customer insights, we crafted compelling, tailored offers to attract target audiences. We collaborated with internal teams and agencies to create marketing briefs, product descriptions, and research strategies while ensuring a seamless transition for new offerings through effective in-life management and customer-facing touchpoints.

With P&L responsibility, I monitored the performance of consumer marketing initiatives, delivering offerings that consistently drove revenue growth and expanded the customer base. Our efforts contributed to Vodafone’s success as a leading multinational telecommunications company, serving clients in over 65 countries through its Vodafone Global Enterprise division and solidifying its position as an industry leader.

Philips, a global leader in the lighting industry, continues to dominate the market, as evidenced by its industry-leading revenues. As Business Development Manager for Philips Lighting in West Africa, I led a high-performing team to expand the company’s portfolio across the region, driving sustainable growth and strengthening market leadership. Based in Ghana, I cultivated a strategic network of key stakeholders, including architects, project contractors, and technical specifiers, to enhance Philips' market influence and presence.

I guided my team in conducting in-depth market analyses to identify growth opportunities and implemented tailored business models to address regional needs. Together, we developed country-specific strategies and annual business plans to achieve targeted sales volumes and values. A significant focus was placed on fostering long-term partnerships with retailers and distributors. Through collaboration, we created activation plans to elevate in-store excellence, enhance shopper preference, and ensure alignment with Philips' commercial policies and General Business Principles.

To optimize performance, I monitored key metrics, including profit margins, Days Sales Outstanding (DSOs), overdue payments, and forecast accuracy, ensuring improved cash flow and operational efficiency. These initiatives, coupled with annual performance reviews and proactive issue resolution, solidified Philips’ continued leadership and positioned the company for sustainable success in the region.

In August 2009, I joined the company, formerly Zain Ghana, as Marketing Manager for the Enterprise Segment, with a primary mandate to oversee the Enterprise Segment Portfolio. I led the team in developing a comprehensive Marketing Communications Plan aligned with bespoke products and services tailored to the unique needs of both Corporate and SME clients. This was achieved through Business-to-Business (B2B) roadshows, collaboration with cross-functional teams, and optimizing financial performance through effective communication and strategic execution.

In October 2010, following the company's acquisition by Airtel Group, I transitioned to the role of Customer Acquisition Manager. I led a team focused on driving customer growth and retention across diverse market segments. This role involved managing Marketing Communications, sales planning, and revenue strategies for both Business-to-Business (B2B) and Business-to-Consumer (B2C) clients. I provided strategic direction and coaching to sales teams, resulting in significant achievements in customer acquisition, service delivery, and revenue growth.

By August 2012, I was promoted to Head of SME and Enterprise Business, a role I held until December 2012. In this capacity, I continued to drive marketing communications, sales strategies, and revenue planning with an enhanced focus on customer acquisition, retention, and market share growth, while also fostering team performance and professional development.

Guinness Ghana Breweries Limited, a leading Ghana-based company and a member of the Diageo Group, specializes in manufacturing and selling lagers, stout, and malt drinks. As Senior Brand Manager for Malts, I led the category team in driving brand growth and development, successfully launching the 2009 Malta Guinness Street Dance Africa Competition and implementing strategic media and event initiatives, maintaining the brand’s No. 1 position in its category.

Multimedia Group Limited, founded in 1995, is Ghana's largest private commercial media and entertainment company. During my tenure, I worked as the Credit Control Officer, responsible for ensuring compliance with credit policies, approving non-cash applications, vetting customers, reconciling accounts quarterly, and leading debt collection efforts, maintaining the company’s financial integrity.