Jerry Kwame Yeboah

• Managed all acquisition campaigns, lead generation, and pipeline optimization, content creation and conversions, campaign analysis, optimization, and metrics.
• Designs and implements strategic digital advertising campaigns for product launches, application promotion, lead generation, pipeline management, and analysis.
• Worked collaboratively with team members to design solutions that met the client's business requirements and full user stories.
• Manages the business development campaigns to prospect for new clients, and manages relationships and client partnerships.
• Participated in key meetings with clients, including requirements sessions, solution design, and KPI expectations.
• Data analysis of varying market data for projections, market prospecting, business analytics, and reporting.

• Performed campaign design and evaluation, demand generation, performance monitoring, evaluation of specializations, product performance monitoring, business analytics, and campaign lead development for the call center sales business unit and functions, with a 22-member team.
• Oversee initiatives designed to advance continuous improvement, competitive advantage, and profitable growth, generating over GHS 44 million in annual sales.
• Coordinated market research projects that provided insights into potential market space, new product launches, data analysis that aided management decisions, prospecting, and marketing intelligence.
• Produced an annual campaigns roadmap, a monthly sales forecast for campaigns, and a media kit that demonstrated key marketing analytics and demographics for use in sales strategies.
• Assisted in and supervised the design, development, analysis, and implementation of web-based applications and solutions for business development.
• Performed business intelligence analysis, customer behavioral analysis, loan term churn, and product analysis.
• Main liaison and collaborator between Bayport International Group Support (BIGS), London, and the Ghana business transformation and intelligence team.

• Monitored and supervised program activities to ensure effective project implementation, maintained accurate and timely records of the delivery of services, and trained and supervised the deployment of financial systems for various clients.
• Deployed and managed the implementation of the Revenue Mechanization System software at various District Assemblies.
• Managed the deployment of financial solutions and Human Resource Software Systems installation and administration for the Ghana Revenue Authority (GRA) and other clients.
• Organized and facilitated training for software deployment for various clients' staff.

• Managed and coordinated the deployment and administration of questionnaires and field research officers in data collection in various major markets across the country
• Coordinated research on the impact of financial credit on MSMEs in selected markets in Accra, Ghana.
• Managed the planning, development, deployment, monitoring, and reporting of the research survey themed 'Voice of the Customer,' aimed at ascertaining the various financial products purchased and preferred by MSMEs and the informal sector in ten (10) major markets and locations around the country.
• Performed ongoing customer and market research to identify and capitalize on market needs ahead of the curve.
• Market survey, area mapping and demarcation, field agents' recruitment, product research, data analysis, and visualization.
• Analysis and visualization of collected field data, preparing reports on the data, and project reporting