Jabez Furrer-Mensah
Dansoman
Summary
Dynamic and results-driven professional with over 17 years of experience in sales, marketing, and business development. Proven track record of driving revenue growth, building highperforming teams, and executing strategic initiatives that enhance brand visibility and customer acquisition. Skilled in developing innovative marketing campaigns, leading product launches, and fostering long-lasting client relationships. Passionate about creating impactful strategies to achieve sustainable business growth and competitive advantage.
Overview
18
18
years of professional experience
Work History
Head, Agency
Serene Insurance
09.2018 - Current
- Directed nationwide sales and marketing operations, generating over 70% of the company’s revenue.
- Developed and implemented strategic sales and marketing plans, driving customer acquisition and retention.
- Executed multi-channel marketing initiatives to boost brand visibility and engagement.
- Collaborated with cross-functional teams to align marketing strategies with organizational objectives.
- Strengthened client relationships, enhancing loyalty and increasing lifetime customer value.
Sales Manager – New Business
Izwe Loans Ghana
01.2017 - 08.2018
- Led the successful development and launch of the Car4Cash product, achieving a 25% market share increase.
- Directed market research to inform product positioning and optimize pricing strategies.
- Designed integrated campaigns to boost product awareness and adoption.
- Trained and mentored sales teams, fostering a culture of high performance and continuous development.
Insurance Product Manager
Izwe Loans Ghana
12.2015 - 01.2017
- Managed the lifecycle of insurance products, from development to market launch, achieving sustained sales growth.
- Developed marketing strategies that increased product visibility and adoption in competitive markets.
- Worked closely with finance and operations teams to streamline delivery and improve customer experience.
Southern Zonal Manager
Ghana Life Insurance Company Ltd
02.2015 - 10.2015
- Oversaw sales and marketing activities across multiple regions, achieving significant revenue growth.
- Built and nurtured key client relationships, ensuring long-term customer retention.
- Developed regional sales plans and launched tailored marketing campaigns.
Tema Branch Manager
Providentlife Assurance Co. Ltd
09.2007 - 06.2014
- Grew the client base to over 30,000 customers through strategic marketing and client acquisition initiatives.
- Designed and executed marketing strategies that increased sales by 40%.
- Recruited, trained, and managed a team of 40+ agents, consistently surpassing sales targets.
Education
Master of Marketing - Marketing
Ghana Institute of Management And Public Administration (GIMPA)
Accra, Ghana12-2024
Master of Science - Insurance and Business Continuity
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana11-2018
Postgraduate Diploma - Marketing
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana02-2014
Bachelor of Commerce - Accounting And Finance
University of Cape Coast
Cape Coast, Ghana05-2008
Ghana Insurance College
Accra, GhanaSkills
- Strategic Sales Planning & Execution
- Integrated Marketing Campaigns
- Business Development & Revenue Growth
- Brand Development & Positioning
- Market Research & Competitive Analysis
- Product Development & Lifecycle Management
- Team Leadership & Training
- Customer Relationship Management (CRM)
- Budgeting & Financial Forecasting
- Digital Marketing & E-commerce Strategies
Accomplishments
- Increased Serene Insurance's revenue by 30% year-on-year through strategic marketing initiatives.
- Successfully launched Car4Cash, achieving a 25% increase in customer acquisition.
- Improved policy renewal rates by 15% through targeted customer retention campaigns.
- Set up and expanded Providentlife Assurance's market share in key regions, boosting customer acquisition and loyalty.
Affiliations
Affiliate Member, Chartered Institute of Marketing (UK)
References
Available upon request.
Timeline
Head, Agency
Serene Insurance
09.2018 - Current
Sales Manager – New Business
Izwe Loans Ghana
01.2017 - 08.2018
Insurance Product Manager
Izwe Loans Ghana
12.2015 - 01.2017
Southern Zonal Manager
Ghana Life Insurance Company Ltd
02.2015 - 10.2015
Tema Branch Manager
Providentlife Assurance Co. Ltd
09.2007 - 06.2014
Master of Marketing - Marketing
Ghana Institute of Management And Public Administration (GIMPA)
Master of Science - Insurance and Business Continuity
Kwame Nkrumah University of Science And Technology
Postgraduate Diploma - Marketing
Kwame Nkrumah University of Science And Technology
Bachelor of Commerce - Accounting And Finance
University of Cape Coast
Ghana Insurance College
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