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IVY SIKA SMITH
Accra
Summary
Strategic marketing and communications leader with a focus on driving brand growth and optimizing customer journeys. Expertise in executing data-driven campaigns and managing cross-functional teams, enhancing brand visibility and stakeholder engagement in the automotive sector. Skilled in elevating market positioning through innovative strategies and impactful communication, contributing to national infrastructure initiatives.
Overview
1
1
Certification
18
18
years of professional experience
Work History
Assistant Manager, Marketing & Communications
J.A. Plant Pool Ghana Ltd.
01.2023 - Current
- Lead the development and execution of integrated marketing, communications, and customer engagement strategies aligned with corporate and national infrastructure initiatives.
- Drive brand visibility and market positioning across multiple business units — heavy equipment, trucks, and SUVs.
- Oversaw digital transformation initiatives, enhancing online marketing, lead generation, and performance analytics.
- Managed marketing budgets, vendor relationships, and agency partnerships, ensuring effective campaign delivery.
- Provide strategic direction for PR, media engagement, and corporate storytelling.
- Tracked campaign performance, optimised strategies to enhance ROI and drive customer acquisition.
- Strategic Marketing, Communications, and Customer Experience Leader with over a decade of progressive experience driving brand growth, revenue performance, and stakeholder engagement within Ghana's automotive and heavy equipment industry. Currently Assistant Manager, Marketing & Communications at J.A. Plant Pool Ghana Ltd., leading high-impact, multi-channel strategies that support national-scale infrastructure development and mobility solutions.
Senior Communications Officer
J.A. Plant Pool Ghana Ltd.
01.2017 - 01.2022
- Led planning and execution of product launches, exhibitions, and press engagements, elevating brand visibility.
- Designed and implemented corporate communication strategies that strengthened brand awareness and reputation.
- Managed and grew digital platforms, enhancing engagement across social media and web channels.
- Strengthened stakeholder engagement with media, government, and industry partners, fostering collaborative relationships.
- Authored press releases, newsletters, and corporate publications.
Public Relations Officer
J.A. Plant Pool Ghana Ltd.
01.2011 - 01.2017
- Developed and executed PR and media strategies, building strong relationships with key media stakeholders.
- Coordinated sponsorships and partnerships, enhancing brand visibility and engagement.
- Monitored PR performance metrics and reported findings to inform strategy adjustments.
Customer Service & Front Desk Officer
J.A. Plant Pool Ghana Ltd.
01.2008 - 01.2011
- Managed customer relationships and resolved service issues, enhancing satisfaction through prompt and effective responses.
- Managed front desk operations and ensured smooth visitor check-in processes.
- Oversaw front office operations and administrative support, ensuring efficient visitor management and streamlined processes.
- Coordinated appointments and meetings for staff and visitors efficiently.
- Assisted clients by providing information about services and company policies.
Education
MA - Marketing Strategy
University of Ghana Business School
Legon01-2017
BA - Psychology & Sociology
University of Ghana
Legon, Accra01-2011
Diploma - Journalism
Jayee Institute
McChartey Hill, Accra01-2005
Skills
- Marketing execution
- Digital Marketing
- SEO/SEM marketing
- Content Strategy
- Brand growth
- Customer experience
- Corporate Communications
- Data Analytics
- Analytical thinking
- Strategic Leadership
- Team Leadership
- Team leadership
- Excellent Communication
- High Emotional Intelligence
Certification
- CIMG Professional Marketing, Pathway 5 Complete, Pathway 6 In Progress
- Professional Diploma in Digital Marketing, INC Academy, Dubai, 01/01/23 - 12/31/23
- Advanced Digital Marketing & Communications, IDMC, Ghana, 01/01/23 - 12/31/23
- Brand & Corporate Image Management, 01/01/17 - 12/31/17
- Crisis Communications, Touchpoint Magna Carta, 01/01/17 - 12/31/17
- Social Media Marketing, Institute of Digital Marketing, 01/01/17 - 12/31/17
- Advertising, Marketing & PR, UNIMAC, 01/01/17 - 12/31/17
- Graphic Design, IPMC, Ghana, 01/01/20 - 12/31/20
- Digital Marketing, Business Trust, Ghana, 01/01/20 - 12/31/20
Accomplishments
- Built and led the Marketing Department of J.A. Plant Pool Ghana Ltd. from inception, growing it into a recognised brand within Ghana's automobile and heavy equipment sector.
- Spearheaded the launch and promotion of the District Road Improvement Programme (DRIP), leading branding, PR, marketing campaigns, and stakeholder engagement to deliver nationwide visibility.
- Led the market entry and positioning of Jetour vehicles in Ghana, driving brand awareness, customer engagement, and market penetration through integrated promotional campaigns.
- Delivered marketing and communications strategies that strengthened brand visibility, customer engagement, and corporate reputation across multiple product lines.
- Positioned J.A. Plant Pool Ghana Ltd. as a leading provider of heavy-duty equipment, trucks, SUVs, and after-sales services through strategic branding and customer-focused marketing.
- Named Outstanding Business Communications Personality of the Year, 2022.
References
Available upon request.
Recognition
Outstanding Business Communications Personality of the Year, 2022
Core Expertise
- Strategic Leadership
- Marketing Strategy & Execution
- Brand Positioning & Growth
- Customer Experience Management
- Stakeholder & Government Relations
- Team Leadership
- Corporate Communications
- Public & Media Relations
- Digital Marketing
- SEO/SEM & Social Media
- Content Strategy
- Data Analytics
- Digital Strategy
- Graphic Design
- Website Management
Timeline
Assistant Manager, Marketing & Communications
J.A. Plant Pool Ghana Ltd.
01.2023 - Current
Senior Communications Officer
J.A. Plant Pool Ghana Ltd.
01.2017 - 01.2022
Public Relations Officer
J.A. Plant Pool Ghana Ltd.
01.2011 - 01.2017
Customer Service & Front Desk Officer
J.A. Plant Pool Ghana Ltd.
01.2008 - 01.2011
MA - Marketing Strategy
University of Ghana Business School
BA - Psychology & Sociology
University of Ghana
Diploma - Journalism
Jayee Institute