Isaac Tweneboah-Koduah
Kumasi
Summary
Dedicated Marketing and Business trainer with undeniable marketing, business development, entrepreneurship coaching and customer service skills, with more than 15 years of industry experience. Innovative, self-motivated and highly adaptive learner, ready to undertake challenging projects to improve business performance and life.
Overview
25
25
years of professional experience
Work History
Lead, Health Entrepreneurship Curriculum
KNUST Health Entrepreneurship Curriculum development and implementation
Kumasi
11.2022 - Current
- Was part of the development of a curriculum to train 2,000 health professionals in entrepreneurship, i.e., how they can start and manage their own successful businesses.
- Organized and facilitated workshops, seminars, conferences and other events related to health entrepreneurship and business development topics.
- Developed, implemented, and evaluated comprehensive health entrepreneurship curriculum to train. health professionals
Director of Institutional Advancement
Garden City University College
Kumasi
06.2018 - Current
- Increased students' enrolment by 34% in the academic year after a long period of nose-diving admission numbers
- Implemented rebranding of the school's image to create a uniform image
- Created and maintained relationships with alumni, donors, foundations, and other funding sources.
- Oversaw the design of marketing materials to promote institutional advancement initiatives.
CEO & Lead Consultant
HiPAG Services
Kumasi
04.2015 - Current
- Provided consultation and training support to clients regarding [Software] operation.
- Mentored associate consultants to encourage enthusiasm toward tasks and responsibilities.
- Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
- Facilitated board meetings and provided leadership guidance to senior management.
University Lecturer
Garden City University College
Kumasi
08.2010 - Current
- Used different instructional techniques to obtain and retain student interest in subject matters in marketing strategy, advertising and promotion, entrepreneurship and small business development, sales management and service marketing
- Delivered course lectures using modern technology to enhance student comprehension.
- Built life-long learning skills and strong study habits in students to help each prepare for higher-level education.
- Developed and implemented course syllabi for undergraduate and graduate level classes.
- Published scholarly papers related to the subject matter in peer-reviewed journals.
Facilitator/Coach
CDC/GIZ
Konongo
12.2019 - 01.2021
- 20 days Entrepreneurship and Financial Literacy workshop
- Developed and implemented training programs to increase participant knowledge and understanding of relevant topics.
- Facilitated group discussions and activities to ensure successful outcomes.
- Facilitated workshops designed to help teams develop strategies for achieving organizational goals.
Adjunct Instructor
Career Spring Institute
Kumasi
03.2017 - 11.2020
- Taught Marketing of financial services for the Ghana Banking College, with an 87% pass rate in their professional exams
- Taught Strategic Marketing in Banking for the Ghana Banking College with over 76% pass rate in their professional exams.
Adjunct Instructor
Valley View University
Kumasi
01.2019 - 02.2020
- Developed and taught courses in Strategic leadership, and strategic marketing in the Master's programme
- Demonstrated leadership training and teaching expertise to offer engaging, insightful teaching and resources.
- Fostered student commitment to lifelong learning by connecting course material to current social and economic issues.
- Utilized various instructional technologies including online learning platforms, video conferencing tools, and interactive whiteboards.
Chair,10th Anniversary Planning Committee Chairman
Garden City University College
Kumasi
06.2016 - 12.2017
- Worked closely with all members of the committee to establish and deliver to successfully organised 10th anniversary of the university college
- First time of full alumni participation in the event of the university college.
Director - Direct Sales Project
Vodafone Ghana Limited
Accra
02.2008 - 06.2012
- Planned and recruited 1,000 freelance sales executives on the streets of Kumasi, Accra and Takoradi to sell and promote the products and services of Vodafone
- Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends
- Identified and solved complex strategy problems to impact sales management and business direction
- Planned and developed strategies to increase sales and territory or market positioning for the new Vodafone Blackberry phones and packages.
- Recruited, trained, supervised, evaluated and mentored staff members.
Manager, Sales and Marketing
Kinapharma Ghana Limited
Accra
02.2004 - 02.2008
- Was responsible for marketing and sales strategies for the products and services of the company
- Launched more than 12 brands of the company in a year with more than 12% market penetration
- Managed a 25-member sales team across the country to sell and promote the range of products of the company
- Conducted periodic market research about the products of the business to identify the 20/80 portfolio performance
- Under my marketing leadership, the company won the Pharmaceutical Company of the Year 2005.
Sales and Promotions Manager
Multimedia Company Limited (JOY FM, LUV FM and ADOM FM)
Accra & Kumasi
07.1999 - 10.2004
- Drove business development by cultivating strong supplier relationships and executing benefit-oriented sales presentations to prospects
- Mentored and trained staff to drive productive goal-setting and achievement of field sales objectives
- Hired and trained all sales staff for new radio stations for the group
- Organised several station events such as the Drive Safely campaign, easter soup kitchen, and LuV needy child projects, among many.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
Facilitator/Coach
CDC/GIZ
Konongo
01.2019
- 15 days Entrepreneurship and Financial literacy workshop
Certified Trainer and Coach
GIZ
01.2018
- German International Development Corporation for entrepreneurship and life skills
Certified British Council Ready to Work Business and Life Incubation facilitator
01.2017
Business and Career Coaching
Dansyn Ghana Ltd.
01.2016
Lead Trainer/Facilitator
British Council –Active Citizens Initiative
British Council Ghana
01.2016
National Teachers Conference
01.2016
- Professional and Personal Development for Life Success
Team member
KNUST MSc/MPH Health Entrepreneurship
- Was part of developing the curriculum for a master’s programme in health entrepreneurship, targeting health professionals who are interested in pursuing a postgraduate programme in entrepreneurship and business development.
Trainer/Coach
SnV Netherland Embassy Social Organization OYE GrEEn Project
Sekyere Afram Plains
- Trained, coached and supported 150 service beneficiaries in entrepreneurship and employability skills
- Led 4 beneficiaries to win GHS35,000 each in a business plan competition.
Trainer and Facilitator
SHE HUB/Mastercard Foundation MBA project
Facilitator/Coach
CDC/GIZ
Konongo
- 15 Days Entrepreneurship and Financial Literacy workshop
Small Business Training and Coaching Sessions
HiPAG & OTEC Radio
Small Business Capacity Building
HiPAG & Luv 99.5 FM
- Marketing & Business Sustainability
Education
Ph.D. - Business Administration And Management
University of Cape Coast
Cape Coast01-2022
Master of Commerce (MCom) - Marketing And Entrepreneurship
University of Cape Coast
Cape Coast07.2017
Ghana Insurance College (GIC) – Applied Diploma in Insurance -
01.2013
Chartered Marketer: Professional Postgraduate Diploma - Marketing
Chartered Institute of Marketing
United Kingdom02.2012
Bachelor of Arts - Geography and Resources Development
University of Ghana
Legon, Accra07.1999
Skills
- Presentation Skills
- Interpersonal Skills
- Adaptability and Flexibility
- Excellent Communication
- Excellent presentation and communication skills
- Team leadership and productivity
- Excellent human relations skills
Address
- Plt 9 BLK B Asokwa, Kumasi, Ashanti Region, 0000
Google Scholar
https://scholar.google.com/citations?user=Nvn4Ev4AAAAJ&hl=en&oi=ao
Academic Publications
- Small enterprises and banking in rural Ghana, International Journal of Research in Business and Social Science (2147-4478), 9(3), 175-181, Adusei, C., Tweneboah-Koduah, I., 2020
- Branding and Retailing in the Telecommunications Industry of Ghana, American Journal of Marketing Research, 6(1), 9-18, Adusei, C., Isaac, T. K., 2020
- Exploring Small and Medium Business Operations: Evidence from Entrepreneurs, Adusei, C., Isaac, T. K.
- Challenges Faced by Petty Traders in Accessing Loans from Financial Institutions: Evidence from the Upper West Region of Ghana, Asian Journal of Economics, Business and Accounting, 1-10, Adusei, C., Attafuah, F. A., Tweneboah-Koduah, I., 2019
- After-Sales Service and Customer Satisfaction in the Automobile Industry in an Emerging Economy, Open Access Library Journal, Volume 6, e51672, Tweneboah-Koduah, I., Adusei, C., 2019
- Redistribution Activities of Distributors in the Brewing Industry in an Emerging Economy, South Asian Journal of Social Studies and Economics, 2(4), 1-10, Tweneboah-Koduah, I., Adusei, C., 2018
- Venture Capital Financing: Perspectives of Entrepreneurs in an Emerging Economy, Archives of Business Research, 5(8), 108-122, Adusei, C., Tweneboah-Koduah, I., August, 2017
- Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana, Expert Journal of Marketing, 4(2), 46-59, Tweneboah-Koduah, I., Adusei, C., Tenkorang, C., October, 2016
- Entrepreneurship Determinants of Artisans/Craftsmen in Kumasi Metropolis, Ghana, American Journal of Industrial and Business Management, 6, 163-175, Tweneboah-Koduah, I., Adusei, C., Feb, 2016
- A Qualitative Study Investigating the Operational Activities of a Distribution Center of Ghana Cocoa Marketing Company, Business, Management and Economics Research, Vol. 1, 101-106, Tweneboah-Koduah, I., Adusei, C., Dec, 2015
Professional Association
- Full member – Chartered Institute of Marketing – UK
- Full Member Chartered Institute of Marketing – GHANA
- Member – Association of Accredited Small Business Consultants
Timeline
Lead, Health Entrepreneurship Curriculum
KNUST Health Entrepreneurship Curriculum development and implementation
11.2022 - Current
Facilitator/Coach
CDC/GIZ
12.2019 - 01.2021
Adjunct Instructor
Valley View University
01.2019 - 02.2020
Facilitator/Coach
CDC/GIZ
01.2019
Director of Institutional Advancement
Garden City University College
06.2018 - Current
Certified Trainer and Coach
GIZ
01.2018
Adjunct Instructor
Career Spring Institute
03.2017 - 11.2020
Certified British Council Ready to Work Business and Life Incubation facilitator
01.2017
Chair,10th Anniversary Planning Committee Chairman
Garden City University College
06.2016 - 12.2017
Business and Career Coaching
Dansyn Ghana Ltd.
01.2016
Lead Trainer/Facilitator
British Council –Active Citizens Initiative
01.2016
National Teachers Conference
01.2016
CEO & Lead Consultant
HiPAG Services
04.2015 - Current
University Lecturer
Garden City University College
08.2010 - Current
Director - Direct Sales Project
Vodafone Ghana Limited
02.2008 - 06.2012
Manager, Sales and Marketing
Kinapharma Ghana Limited
02.2004 - 02.2008
Sales and Promotions Manager
Multimedia Company Limited (JOY FM, LUV FM and ADOM FM)
07.1999 - 10.2004
Team member
KNUST MSc/MPH Health Entrepreneurship
Trainer/Coach
SnV Netherland Embassy Social Organization OYE GrEEn Project
Trainer and Facilitator
SHE HUB/Mastercard Foundation MBA project
Facilitator/Coach
CDC/GIZ
Small Business Training and Coaching Sessions
HiPAG & OTEC Radio
Small Business Capacity Building
HiPAG & Luv 99.5 FM
Ph.D. - Business Administration And Management
University of Cape Coast
Master of Commerce (MCom) - Marketing And Entrepreneurship
University of Cape Coast
Ghana Insurance College (GIC) – Applied Diploma in Insurance -
Chartered Marketer: Professional Postgraduate Diploma - Marketing
Chartered Institute of Marketing
Bachelor of Arts - Geography and Resources Development
University of Ghana
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