Isaac Osei Antwi
Kumasi
Summary
Dynamic marketing and operations leader with a proven track record at ISSACO DARLING VENTURES, excelling in content strategy and partnership development. Spearheaded digital initiatives that drove significant online growth while mentoring teams to enhance performance. Expert in marketing analytics, delivering impactful results aligned with corporate objectives.
Marketing professional with solid track record in conceptualizing and executing marketing strategies that drive business growth. Adept at fostering team collaboration and adapting to dynamic market needs. Recognized for strong analytical skills and creative problem-solving abilities.
Overview
7
7
years of professional experience
Work History
Director of Marketing
ISSACO DARLING VENTURES
03.2019 - Current
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
Director of Operations
ISSACO DARLING VENTURES
01.2018 - 02.2021
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Collaborated with senior management to develop and execute long-term corporate goals and objectives.
- Mentored and coached team members to foster productive and engaging work environment.
- Managed budgets and resources, optimizing allocation for maximum impact on business objectives.
- Defined, implemented, and revised operational policies and guidelines.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
- Identified opportunities for cost reduction and process improvement, implementing changes that resulted in significant savings.
Education
High School Diploma -
Osei Kyeretwie Senior High School
Kumasi 05-2017
Skills
- Content strategy
- Partnership development
- Marketing analytics
- Creative direction
- Advertising management
- E-commerce strategy
- CRM management
- Product marketing
- Multicultural marketing
- Mobile marketing
- Web analytics
Languages
English
Advanced (C1)
Timeline
Director of Marketing
ISSACO DARLING VENTURES
03.2019 - Current
Director of Operations
ISSACO DARLING VENTURES
01.2018 - 02.2021
High School Diploma -
Osei Kyeretwie Senior High School
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