IMELDA OPOKUA BADOE
Accra
Summary
Results-driven team leader with a proven track record in performance monitoring, effective delegation, and member motivation. Skilled in managing daily operations and fostering open communication within teams. Committed to identifying organizational needs and delivering innovative solutions that enhance productivity and collaboration.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Team Lead
OpenLabs IT Ghana
Tema
01.2022 - Current
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
- Championed the adoption of new technologies to improve team productivity and service delivery.
- Led a team of XX individuals in achieving quarterly sales targets, exceeding goals.
- Implemented strategies to take advantage of new opportunities.
- Implemented strategic plans to enhance team performance and productivity.
- Maintained open lines of communication with senior management, reporting team progress and challenges.
- Facilitated team meetings to discuss targets, strategies, and address any issues.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Conducted market research to identify new opportunities for growth.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Developed and implemented marketing plans and strategies to boost company visibility.
Community Manager
OpenLabs IT Ghana
ACCRA
07.2020 - 01.2022
- Headed project to train women in remote areas on Data Science
- Headed market research in 6 African countries in partnership with Verify Market UK
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
- Managed social media accounts, generating interest for existing and upcoming events or service releases
- Directed a successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
- Increased customer engagement through social media and Google Paid Ads
- Verified client messages were answered within a short time to establish quick and effective issue resolution.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored the return on investment of online and social media marketing efforts.
Sales and Digital Marketing Executive
Corenet IT Limited
Accra
07.2019 - 07.2020
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels
- Manage and Update company's website and blog pages (including all images, tools and content)
- Conduct and report analysis of site and social traffic using google analytics
- Perform search engine optimization by creating relevant and informative content for website
- Create engaging video content for YouTube and social media
- Send email campaigns to clients and prospects
- Planning and monitoring ongoing company presence on social media
- Launching optimized online advertisements on Facebook, google and Instagram to increase brand awareness and for conversions
- Communicate with account and marketing team to plan campaigns with budget
Digital Media Executive
Insight Grey Advertising
Accra
08.2018 - 09.2019
- Leveraged social media management tools to prepare, schedule and manage posts
- Created graphics using Adobe tools and published online
- Oversaw digital marketing activities and monitored alignment with overall communication strategy
- Developed social media campaigns to maximize sales of newly released services
- Managed creation of attention-grabbing, engaging and viral digital ads promoting
- Utilized e-mail, social media, radio and TV to highlight products and services
Sales and Digital Marketing Executive
Powersoft System
Accra
08.2017 - 08.2018
- Prospected leads, scheduled meetings and converted targets into customers
- Mined databases for potential new clients and brought in new accounts
- Demonstrated products and features to customers, answered questions and overcame objections
- Managed digital marketing initiatives in accordance with consumer targets and needs
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement
- Planned and executed web, SEO, database marketing and social media advertising campaigns
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content
- Initiated testing for email marketing with MailChimp and Zoho Campaign
- Generated sales through effective networking and marketing strategies to grow new business and increase productivity
Education
Bachelor of Arts - Communication Design, Advertising & Media Management
KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
Kumasi05.2017
WESLEY GIRLS HIGH SCHOOL - WASSCE
WESLEY GIRLS HIGH SCHOOL
Cape Coast05.2013
Skills
- Performance monitoring
- Employee evaluation
- Program development
- Project management
- Data Analysis
- Digital Marketing
Certification
- Certified in Business Data Analysis, 12/01/22
- Certified in Google Skills for Africa, 05/01/17
Computer Proficiency
- Microsoft Office Suite
- Power BI
- Adobe Suite ( Adobe Photoshop, Illustrator)
- CRM
- Slack
Volunteer Work
SOS Village, Tema
Mentorship Training
References
References available upon request.
Timeline
Team Lead
OpenLabs IT Ghana
01.2022 - Current
Community Manager
OpenLabs IT Ghana
07.2020 - 01.2022
Sales and Digital Marketing Executive
Corenet IT Limited
07.2019 - 07.2020
Digital Media Executive
Insight Grey Advertising
08.2018 - 09.2019
Sales and Digital Marketing Executive
Powersoft System
08.2017 - 08.2018
Bachelor of Arts - Communication Design, Advertising & Media Management
KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY
WESLEY GIRLS HIGH SCHOOL - WASSCE
WESLEY GIRLS HIGH SCHOOL
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