Godwin Morti
Accra
Summary
AI-Powered Email Marketing & E-Commerce Specialist with expertise in Shopify, Klaviyo, WordPress, GA4, Meta Pixel, and automation tools. Passionate about using AI-driven strategies to optimize campaigns, streamline workflows, and increase revenue growth for brands.
Overview
2
2
years of professional experience
Work History
Email Marketing & Tracking Specialist
Freelance Projects (Fiverr & Upwork)
01.2025 - Current
- Helped small e-commerce and DTC brands build automated email campaigns and nurture flows.
- Designed custom AI-powered marketing strategies to improve open rates, CTR, and conversions.
- Assisted with Shopify setup, product descriptions, and event tracking integrations.
- Delivered automated flows that increased client retention.
- Created revenue-focused strategies using AI for fast implementation.
- Helped business owners understand data insights with simple dashboards.
E-Commerce & Email Marketing Strategist
Pawssibly Pets
01.2024 - Current
- Developed and launched AI-optimized Klaviyo flows (Welcome, Abandoned Cart, Post-Purchase), increasing open rates and engagement by 25%.
- Integrated GA4 and Meta Pixel tracking, enabling full-funnel customer behavior insights and accurate attribution.
- Built SEO-driven blog content and Pinterest campaigns that drove traffic and email list growth.
- Automated email segmentation and campaign scheduling using AI, cutting campaign preparation time by 50%.
- Boosted email-driven engagement by 25%.
- Reduced wasted ad spend by 20% through advanced tracking setup.
- Created a scalable funnel combining blog → Pinterest → email → sales.
Education
WASSCE -
Battor Senior High School
Skills
- Email Marketing Automation ( Klaviyo, MailChimp, Omnisend, etc )
- AI-Powered Copywriting
- A/B Testing
- Personalization
- Shopify
- WordPress
- E-Commerce Management
- Customer Segmentation
- Retention Strategies
- Analytics
- Tracking
- GA4
- Meta Pixel
- Shopify Events
- Data-Driven Campaign Optimization
- Funnel Design
- Conversion Rate Optimization
- E-commerce strategy
Websites
Remote Ready
True
Accomplishments
- Developed a fully operational e-commerce funnel from 0 to growth-ready using AI tools.
- Built scalable email flows with AI automation, reducing workload and increasing consistency.
- Provided freelance marketing solutions to small businesses, positioning myself as an AI-powered email marketing specialist.
Projects
Klaviyo Welcome Series Optimization, Built a 3-email AI-driven welcome series for Pawssibly Pets, with engaging subject lines and automated triggers., +25% open rates and improved subscriber engagement. Advanced Tracking Setup for E-Commerce Funnel, Integrated GA4 + Meta Pixel + Shopify events for a personal project., Identified key revenue leaks and improved ad efficiency by 20%. Pinterest to Email Funnel, Created SEO-optimized blog content and Pinterest pins that funneled traffic to email opt-ins., Steady list growth and increased engagement from organic traffic.
Pronouns
He/Him
Education And Development
- Battor Senior High School, WASSCE Graduate
- AI for Business Productivity (ChatGPT 5 applications), Email Marketing Automation (Klaviyo, Mailchimp, ActiveCampaign), Shopify & WordPress Store Management, Advanced Analytics (GA4, Pixels, Attribution)
Languages
English
Elementary
A2
Timeline
Email Marketing & Tracking Specialist
Freelance Projects (Fiverr & Upwork)
01.2025 - Current
E-Commerce & Email Marketing Strategist
Pawssibly Pets
01.2024 - Current
WASSCE -
Battor Senior High School