GLORIA ADDO
Accra
Summary
A versatile and results-driven communications professional with strong expertise in content writing, digital marketing, and media relations. Proven ability to create engaging content across various platforms, enhance brand presence through digital strategies, and build positive relationships with key stakeholders. Skilled in managing social media, content creation, and delivering effective PR campaigns that align with organizational goals. Passionate about fostering clear communication and promoting causes through creative storytelling.
Overview
7
7
years of professional experience
Work History
CONTENT WRITER / JOURNALIST
Health Community of West Africa
06.2024 - Current
- Developed content for 10 editions of health magazines, websites, and social media platforms which aligned with global health campaigns
- Conducted interviews with health professionals, creating compelling stories for magazine cover features
- Managed and curated content for social media, increasing engagement and audience reach
- Collaborated with editorial teams to edit and refine articles, ensuring high editorial standards
- Performed keyword research to optimize content for SEO.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
SENIOR MARKETING OFFICER
Erpreben Travel and Tour
10.2022 - 01.2024
- Designed and executed marketing strategies to promote travel and tourism services, improving brand awareness.
- Spearheaded market research initiatives to identify new business opportunities and areas for growth.
- Managed social media accounts, creating engaging content that resonated with target audiences and promoted travel packages.
- Leveraged digital marketing techniques (SEO, social media, email campaigns) to increase online engagement
- Developed comprehensive marketing plans that boosted sales of travel packages with 50% returning clients.
SOCIAL MEDIA REPRESENTATIVE
Blueknights Bookshops
04.2023 - 10.2023
- Increased the online presence of the bookshop by 50% through engaging social media content
- Coordinated monthly book reading sessions and virtual events with authors, boosting customer engagement
- Managed multiple social media accounts simultaneously, maintaining consistent voice and message across platforms.
- Analyzed social media data to identify trends and optimize future content strategies for better results.
- Created content strategies for digital media.
- Scheduled regular content updates ensuring consistent presence on all channels even during off-hours or holidays.
- Improved customer engagement through timely responses to inquiries on various social media platforms.
- Created visually appealing graphics for posts, enhancing overall aesthetic appeal of social media profiles.
SALES REP AND SOCIAL MEDIA OFFICER
Pages Media Group Nigeria
04.2022 - 12.2022
- Created eye-catching book cover designs using Canva, enhancing online visibility
- Managed social media accounts and revived book clubs, increasing book sales and customer interaction
- Maintained up-to-date inventory records and reports using Excel and Google Sheets
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
PRODUCTION ASSISTANT
Ghana Broadcasting Corporation
01.2021 - 01.2022
- Assisted in the production of television shows, contributing to scriptwriting and brainstorming creative ideas
- Developed content aligned with current events, increasing audience engagement
- Supported administrative tasks including scheduling, report writing, and maintaining production records
NEWS REPORTER
Pent TV
01.2020 - 12.2020
- Reported on local and global events, writing scripts and conducting interviews for broadcast
- Produced insightful health features that resulted in a 90% improvement in the feature section of news broadcasts
PUBLIC RELATIONS OFFICER
Ghana Pentecostal and Charismatic Council
01.2018 - 12.2018
- Assisted in organizing press briefings, crafting clear and engaging memos, and managing media relations
- Enhanced communication processes, reducing call drops by 80%, contributing to improved organizational success
- Supported record-keeping and data management, minimizing data loss and ensuring accurate reporting
Education
BA - Communication Studies
Ghana Institute of Journalism
Accra, Ghana10-2022
Digital Marketing Strategy -
Institute For Digital Marketing & Communication, Ghana
Accra Ghana01.2022
Digital Marketing and Communications Management -
Cadi Media And Communication Consult
Accra Ghana01.2021
Diploma - Communication Studies
Ghana Institute of Journalism
Accra Ghana01.2019
Diplôme D’études en Langue Française (DELF) A1 & A2 -
Alliance Francaise
Accra Ghana01.2017
Skills
- Content Creation
- Digital Marketing
- SEO
- Email Campaigns
- Social Media Management
- Media Relations
- Public Speaking
- Event Planning
- Editing
- Proofreading
- Microsoft Office Suite
- Canva (Basic Graphic Design)
Websites
Accomplishments
- Increased social media engagement by 50% at Blueknights Bookshops through creative content strategies.
- Played a key role in improving the health content section at Pent TV, resulting in a 70% improvement in news outlook.
- Developed and executed digital campaigns for Erpreben Travel and Tour that enhanced online visibility and engagement.
- Wrote and edited articles that met editorial standards and the overall objectives of the organization.
- Used Microsoft Excel to develop inventory tracking spreadsheets and improve client database.
- Achieved 50% returning clients for subsequent travel packages due to engaging content and compelling marketing strategies.
References
- PEGGY AMA DONKOR, Channel Manager- Ghana Learning Television (GL-TV), Ghana Broadcasting Corporation, 0244269352/0544965717
- ERIC KOFI SAM, Chief Executive Officer, Erpreben Travel and Tour, 024 474 0077
Timeline
CONTENT WRITER / JOURNALIST
Health Community of West Africa
06.2024 - Current
SOCIAL MEDIA REPRESENTATIVE
Blueknights Bookshops
04.2023 - 10.2023
SENIOR MARKETING OFFICER
Erpreben Travel and Tour
10.2022 - 01.2024
SALES REP AND SOCIAL MEDIA OFFICER
Pages Media Group Nigeria
04.2022 - 12.2022
PRODUCTION ASSISTANT
Ghana Broadcasting Corporation
01.2021 - 01.2022
NEWS REPORTER
Pent TV
01.2020 - 12.2020
PUBLIC RELATIONS OFFICER
Ghana Pentecostal and Charismatic Council
01.2018 - 12.2018
BA - Communication Studies
Ghana Institute of Journalism
Digital Marketing Strategy -
Institute For Digital Marketing & Communication, Ghana
Digital Marketing and Communications Management -
Cadi Media And Communication Consult
Diploma - Communication Studies
Ghana Institute of Journalism
Diplôme D’études en Langue Française (DELF) A1 & A2 -
Alliance Francaise
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