GLORIA ADDO
Accra,GA
Summary
Dynamic communication professional with extensive experience in media relations, marketing, and social media management. Adept at creating strategic marketing plans, developing engaging content, and building strong relationships with media and community stakeholders. Proven track record in enhancing brand visibility and driving engagement through innovative strategies. Passionate about leveraging creative skills to drive organizational success and community outreach.
Overview
6
6
years of professional experience
Work History
Senior Marketing Officer
Erpreben Travel and Tour
01.2022 - Current
- Developed and executed comprehensive marketing strategies to enhance brand awareness and drive engagement
- Managed social media accounts, creating and curating content to increase online visibility.
- Optimized digital marketing efforts for improved search engine rankings and increased web traffic.
- Boosted sales revenue through the creation of compelling promotional materials and advertising strategies.
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
Production Assistant
Ghana Broadcasting Corporation
01.2021 - 01.2022
- Assisted in the production of TV shows and documentaries
- Contributed creative ideas and scriptwriting
- Drafted engaging content aligned with current trends
- Supported administrative functions.
Social Media Representative (Part-Time & Remote)
Blueknights Bookshops
03.2023 - 09.2023
- Managed social media platforms effectively with a 40% increase in engagement and following
- Organized and coordinated 5 book reading sessions for children with book authors.
- It boosted online presence through strategic content creation and engagement.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
Sales Representative and Social Media Officer (Part-Time)
Pages Media Group Nigeria
01.2022
- Enhanced book sales through effective social media strategies and visually appealing book cover designs
- Maintained accurate stock records
- Revitalized book clubs to support organizational goals.
Reading Tutor
Booksie
01.2024
- Conducted reading sessions and creative activities for children
- Supported literacy development and engagement.
News Reporter
Pent TV
01.2020 - 12.2020
- Covered and reported on events with accuracy and clarity
- Produced insightful health features
- Enhanced the quality of news segments.
Public Relations Officer
Ghana Pentecostal and Charismatic Council
06.2018 - 07.2018
- Assisted in organizing press briefings and media relations activities
- Crafted clear and effective memos
- Reduced call drop rates and ensured improved communication efficiency.
- Supported executive leadership by crafting speeches and presentations that effectively communicated company values and vision.
Education
BA in Communication Studies - Journalism
Ghana Institute of Journalism
Accra Ghana10.2022
Commnication Skils - Digital Marketing Strategy
Institute For Digital Marketing & Communication Ghana
Accra Ghana08.2022
Digital Marketing and Communications Management - Communication Management
Cadi Media And Communication Consult
Accra Ghana08.2021
Skills
- Media Relations and Public Relations
- Social Media Management and Content Creation
- Strategic Marketing and Event Coordination
- Creative Writing and Scriptwriting
- Brand Awareness and Promotion
- Data Management and Reporting
- Patience and Empathy
- Assessment skills
Timeline
Reading Tutor
Booksie
01.2024
Social Media Representative (Part-Time & Remote)
Blueknights Bookshops
03.2023 - 09.2023
Senior Marketing Officer
Erpreben Travel and Tour
01.2022 - Current
Sales Representative and Social Media Officer (Part-Time)
Pages Media Group Nigeria
01.2022
Production Assistant
Ghana Broadcasting Corporation
01.2021 - 01.2022
News Reporter
Pent TV
01.2020 - 12.2020
Public Relations Officer
Ghana Pentecostal and Charismatic Council
06.2018 - 07.2018
BA in Communication Studies - Journalism
Ghana Institute of Journalism
Commnication Skils - Digital Marketing Strategy
Institute For Digital Marketing & Communication Ghana
Digital Marketing and Communications Management - Communication Management
Cadi Media And Communication Consult
Similar Profiles
SHASHVINDRAN A/L SHAMALANSHASHVINDRAN A/L SHAMALAN
Visa Assistant & Despatch – Admin at Holiday Tour & Travel Sdn BhdVisa Assistant & Despatch – Admin at Holiday Tour & Travel Sdn Bhd
Besingi Felix ItieBesingi Felix Itie
Cargo Agent at Global Travel and TourCargo Agent at Global Travel and Tour
Lottie NormanLottie Norman
Global Chief Marketing Officer at The Travel Corporation's Tour Brands Marketing LabGlobal Chief Marketing Officer at The Travel Corporation's Tour Brands Marketing Lab
Edward CobbyEdward Cobby
House Cleaner at Mr MikesHouse Cleaner at Mr Mikes
Otoo Kweku LouisOtoo Kweku Louis
Tile Setter at Self-employedTile Setter at Self-employed