Summary
Overview
Work History
Education
Skills
Timeline
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Gideon Duodu Sarpong

Accra

Summary

Sales and marketing professional prepared for high-impact roles with history of developing successful strategies. Proven ability to lead collaborative regional teams and adapt to dynamic regional market conditions. Known for innovative thinking, facilitating region to region establishment operations and effective communication skills.

Overview

10
10
years of professional experience

Work History

National Business Development Manager

DG Picasso Marketing
01.2021 - Current
  • Implemented strategic marketing initiatives to expand brand awareness and increase market share.
  • Researched and established regional outlets and presence, in various cities namely Accra, Kumasi, Sunyani, Sefwi Wiawso, Tarkwa and beyond.
  • Collaborated with cross-functional teams to develop innovative solutions tailored to client needs.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.
  • Built relationships with customers and community to establish long-term business growth.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed revenue models, process flows, operations support, and customer engagement strategies.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Marketing Manager

Platinum Dental Services
01.2020 - 01.2021
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Analyzed campaign performance data to adjust tactics and maximize ROI.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Lead Generator

Absa Bank Ghana
04.2017 - 01.2020
  • Cultivated trust with prospects through consistent follow-up communication and relationship-building tactics, leading to higher conversion rates over time.
  • Delivered consistent results by setting achievable goals and working diligently towards achieving them each month.
  • Generated high-quality leads by researching and identifying potential clients through various online platforms.
  • Scheduled sales appointments to discuss products and services and to close qualified leads.
  • Called potential customers from marketing lists and referral programs to engage and discuss personal needs.
  • Increased conversion rate with targeted outreach strategies, including email campaigns and cold calling.
  • Maintained a high level of knowledge about industry trends by regularly reading news articles and attending relevant webinars or conferences related to the field of work.
  • Assisted in refining the sales pitch based on feedback from prospects, resulting in a more persuasive approach when reaching out to potential clients.
  • Assisted colleagues with their own lead generation tasks during peak times or when they needed support, contributing positively towards team success overall.
  • Expanded the company''s reach into new markets by identifying potential clients in untapped industries, resulting in a more diverse client base and increased revenue opportunities.
  • Met or exceeded monthly sales goals by using dynamic interpersonal and tried and true persuasion skills.
  • Developed and maintained lasting customer relationships through quick turnaround and strong communication skills.
  • Pitched products and services to potential customers, securing new deals and sales opportunities.
  • Generated leads and established relationships with potential customers through outbound telephone calls.
  • Set up appointments with interested customers according to schedule availability.
  • Explained product prices and packages as well as answered questions and addressed concerns of customers.
  • Overcame objections using friendly, persuasive strategies.
  • Opened new accounts and documented personal, demographic, and payment information in system.

National Sales Manager

Ufresh Company Limited
12.2014 - 06.2016
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Attended events, training seminars, and manufacturer product showcases.
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
  • Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
  • Established strong partnerships with channel partners for seamless distribution of products across various regions.
  • Managed national sales programs, supervised Number sales representatives and evaluated KPIs for promotional opportunities.
  • Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
  • Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
  • Developed and assigned monthly sales quotas to over Number regional sales managers in Location.

Education

Masters In Business Administration - Business Administration And Management

Accra Business School
Spintex, Accra
08.2020

Barchelor Of Arts - Economics And Information Studies

University of Ghana
Legon, Accra

Diplomas - Shipping, Clearing And Forwarding Management

ABMA UK
Accra
04.2009

Skills

  • Region to region establishment and development
  • Client relationship management
  • Channel partnerships
  • Project coordination
  • Event planning
  • Account management
  • Team leadership
  • Rapport and relationship building
  • Staff development
  • Product launches
  • Performance tracking and evaluations
  • Marketing planning
  • Operations management

Timeline

National Business Development Manager

DG Picasso Marketing
01.2021 - Current

Marketing Manager

Platinum Dental Services
01.2020 - 01.2021

Lead Generator

Absa Bank Ghana
04.2017 - 01.2020

National Sales Manager

Ufresh Company Limited
12.2014 - 06.2016

Masters In Business Administration - Business Administration And Management

Accra Business School

Barchelor Of Arts - Economics And Information Studies

University of Ghana

Diplomas - Shipping, Clearing And Forwarding Management

ABMA UK

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Gideon Duodu Sarpong