Summary
Overview
Work History
Education
Skills
Short Courses/Certifications
Other Information
Awards
References
Timeline
Generic

Georgina Asare Fiagbenu

Accra

Summary

I am a seasoned professional in Strategic Communications and Reputation Management. In my current role, I am responsible for executing and implementing strategies to promote and maintain the positive reputation of three brands: MTN Ghana (Scancom Ltd), Mobile Money Ltd, and MTN Ghana Foundation. Before joining MTN Ghana, I worked at Strategic Communications, now Stratcomm Africa, where I managed key accounts such as British Airways and the Board of Airlines of Ghana. I also led major PR campaigns for the Forestry Commission and the Charities Aid Foundation. I later joined SOS Ghana to establish its Communications and Fundraising department. I am currently pursuing a program in Sustainability Leadership at the Cambridge Institute for Sustainability Leadership. I hold a degree in Sociology from the University of Ghana, a Postgraduate Diploma from the School of Communication Studies, and a master’s in leadership and governance from the University of Ghana Business School. Additionally, I am a member of the Board of Ghana Blood Foundation and an Implementation member of the Central Leadership Program.

Overview

24
24
years of professional experience

Work History

Senior Manager, Corporate Communications

MTN Ghana
11.2007 - Current
  • Develop and implement internal and external communication strategies
  • Manage the reputation of MTN Ghana
  • Develop a communication strategy for MTN Ghana Foundation and portray MTN as a responsible corporate entity
  • Support the Investor Relations team with financial communications
  • Manage community relations and stakeholder engagement, as well as lead festival communications and engagements
  • Identify and manage issues and handle crisis communications
  • Develop corporate messaging and positioning, including creating speeches, position statements, and interview guides
  • Oversee consumer education activities and support customer communications
  • Develop and review communication policies to meet evolving business needs.

Senior Manager, MTN Ghana Foundation

MTN Ghana Foundation
06.2017 - 12.2017
  • Served as the Manager of the MTN Ghana Foundation
  • Led the business in commemorating the 10th anniversary of the MTN Ghana Foundation.

Head of PR/Communication/Fundraising

SOS Ghana
09.2003 - 11.2007
  • Held the position of Head of Communications, Marketing, and Fundraising
  • Accomplished the development and implementation of innovative fundraising concepts
  • Established and orchestrated engaging programs to increase involvement
  • Supported the national office in securing funds, reporting, and monitoring activities.

Senior communications Executive/Business Development officer

Strategic Africa Communications (Stratcomm Africa)
11.1999 - 12.2002
  • Served as a Senior Communications Executive
  • Oversaw the management of key accounts
  • Collaborated directly with the Ghana office and British Airways Communication office.

Education

Business Sustainability Management -

University of Cambridge Institute For Sustainability Leadership
01-2024

Master of Arts in Leadership and Governance -

University of Ghana Business School
01-2018

Postgraduate Diploma in Communications -

University of Ghana
01-1999

Diploma in Business Administration -

College of Professional Management, UK
01-1997

Bachelor of Arts in Sociology -

University of Ghana
01-1997

Skills

    Strategic planning and execution

    Leadership and People Development

    Influencing and Negotiation skills

    Storytelling and report writing

    Partnership Development

    Creativity

Short Courses/Certifications

  • Design thinking training – February 2024
  • ESG Training – August 2023
  • Finance for Non-Financial Managers, March 2023
  • Creative Writing Training 2018-2022
  • Corporate Governance Training - 2021
  • Strategic Business Intelligence, Informa (2019)
  • Social Media Training, Pop Out (2018)
  • Project Management Certification Course, Project Focus (2018)
  • Principles of Brand Management, GIMPA (2017)
  • 7 Day MBA, Songhai Group (2016)
  • Crisis Communications Workshop, Magna Carta (2016)
  • Telecoms Mini MBA, Informa (2014)
  • LEAP Program, Informa (2012)
  • Performance Management Programs, MTN Academy Annual
  • Corporate Risk Management, Project Focus (2012)
  • Consulting Specialist Certification Program, Institute of Consulting (2011)
  • Stakeholder and Issues Management, MTN Academy (2011)
  • Training in Presentation Skills, Project Focus (2011)
  • Executive Program in Strategic Management, GIMPA (2009)
  • Finance for Non-Financial Managers, Nakyea Consult (2009)
  • Institute of Public Relations Accreditation Course (2005)
  • Neuro-Linguistics Programming Training (2005)

Other Information

  • Published author of The Wishlist and From Where I Sit in November 2020
  • Blogger at www.LadyGeorge.Net
  • Syndicated Columnist – Gina's Column (If I Were) – 2016 to 2019

Awards

  • Ghanaweb Excellence Award in Communications and Humanitarian Services
  • Awarded the Institute of Public Relations National Award – PR Discovery of the Year 2016

References

Available Upon Request

Timeline

Senior Manager, MTN Ghana Foundation

MTN Ghana Foundation
06.2017 - 12.2017

Senior Manager, Corporate Communications

MTN Ghana
11.2007 - Current

Head of PR/Communication/Fundraising

SOS Ghana
09.2003 - 11.2007

Senior communications Executive/Business Development officer

Strategic Africa Communications (Stratcomm Africa)
11.1999 - 12.2002

Business Sustainability Management -

University of Cambridge Institute For Sustainability Leadership

Master of Arts in Leadership and Governance -

University of Ghana Business School

Postgraduate Diploma in Communications -

University of Ghana

Diploma in Business Administration -

College of Professional Management, UK

Bachelor of Arts in Sociology -

University of Ghana
Georgina Asare Fiagbenu