GEORGE OWUSU-ASENSO
Accra
Summary
Commercial Operations Analyst and Project Coordinator with over 11 years of experience enhancing commercial performance, promoting digital channel adoption, managing call centre operations and improving operational efficiency across multiple markets. Demonstrated success in leading cross-functional projects, implementing technology rollouts, creating sales performance dashboards, and delivering data-driven insights to inform strategic decisions. Known for strong analytical abilities, effective stakeholder collaboration, and converting business needs into scalable solutions. Skilled in process optimization, territory planning, and boosting customer and partner engagement experience.
Overview
10
10
years of professional experience
2013
2013
years of post-secondary education
Work History
Sales Administration & Operations Analyst
MULTICHOICE GHANA LTD
Accra
02.2016 - Current
- Developed performance dashboards, daily KPI reports, and forecasting models to support leadership decision-making, contributing to 88% partner penetration, 59% DSF penetration, and a 56% transacting user base on the FSS platform.
- Led the full rollout and optimization of the Field Sales & Services (FSS) Sales Management Application in Ghana and Nigeria, improving sales visibility, territory planning, and field productivity, resulting in 100% improvement in trade audit KPIs.
- Designed and implemented sales commission structures and incentive models that boosted agent engagement, increasing subscription collections from $200K (FY 2024) → $1.2M (FY 2025) → $1.7M (FY 2026).
- Developed a Distribution Management System (DMS) using Geospatial Analysis to optimize product allocation, route efficiency, and sales coverage.
- Conducted performance trend analyses to identify growth opportunities, supporting channel strategy and market interventions.
- Prepared and delivered reporting packs for senior management on sales performance, partner performance, and digital adoption.
- Key Achievements
- Led the successful FSS rollout for Ghana and Nigeria; recognized by Multichoice Africa executives for outstanding project management.
- Key contributor to the successful Showmax Ghana trade launch.
- Won Best Sales Operations Staff – 2024.
- Spearheaded multiple enhancements to the FSS Field Service application.
Business Solutions & Credit Control Officer
Multichoice Ghana Ltd
- Partnered with IT, Finance, and Commercial teams to solve billing, payment, and system integration issues within 2 days, improving operational efficiency.
- Managed commercial, agent, and customer fund transfers and journal entries with high accuracy and compliance.
- Conducted root cause analyses on recurring billing issues and implemented corrective actions to streamline operations.
- Delivered monthly insight reports on financial adjustments, reversals, discounts, and tax activities.
- Key Achievements
- Streamlined reconciliation processes, improving credit control efficiency.
- Reduced customer case resolution time from 3–5 days to 1–3 days by simplifying lengthy workflows.
Connected Video Representative
Multichoice Ghana Ltd
- Supported digital streaming services across mobile and web platforms.
- Monitored platform performance and escalated technical issues to ensure service reliability.
Customer Service Representative
Multichoice Ghana Ltd
- Supported customers with account setup, subscription renewals, and troubleshooting.
- Managed 100+ customers daily with an average handling time of 3 minutes.
- Achievements
- Selected as an innovative contributor for Multichoice Common Cent Africa.
- Recognized as a Star Performer during the #NINETYNINE event.
Business Development – Renewable Solar Energy
- Drove customer acquisition and sales, generating GHS 30,000 monthly.
Sales Representative – HFC Bank
- Promoted banking products, onboarded customers, cross-sold solutions.
MIS Officer – NHIS
- Managed biometric registration systems; attended to 100+ customers daily.
Education
BSc. - Business Administration (Marketing)
Zenith University College
Public Speaking Training - Douglas Kruger Certified Program
Multichoice Ghana
Skills
- Sales Operations & Performance Analysis
- Project Coordination & Implementation
- Stakeholder Management & Communication
- Data Analysis & Reporting (Excel, QGIS)
- Geospatial Analysis
- Digital Product & Channel Support
- Territory Planning & Route Optimization
- Forecasting & KPI Management
- Process Improvement & Troubleshooting
- Platform & System Administration
- Agile Collaboration & Change Readiness
- Call Centre Operations & Customer Experience Analysis
- Performance metrics
- Project management
- Strategic thinking
- Attention to detail
- Data modeling
- Reporting skills
- Budget planning
- Geospatial optimization
- Process automation
- Cost reduction strategies
- Business intelligence
Hobbies and Interests
- Technology
- Digital Solutions
- Analytics
- Public Speaking
- Research
- Continuous Learning
References
- Mr. Ivan Sapeh, Head of CX and Care, Multichoice Ghana, 0540112960
- Mr Michael Lartey, Head Of Sales, Multichoice Ghana, 0202001638
Earlier Experience
- Business Development – Renewable Solar Energy, Drove customer acquisition and sales, generating GHS 30,000 monthly.
- Sales Representative – HFC Bank, Promoted banking products, onboarded customers, cross-sold solutions.
- MIS Officer – NHIS, Managed biometric registration systems; attended to 100+ customers daily.
Languages
English
Proficient
C2
Timeline
Sales Administration & Operations Analyst
MULTICHOICE GHANA LTD
02.2016 - Current
Business Solutions & Credit Control Officer
Multichoice Ghana Ltd
Connected Video Representative
Multichoice Ghana Ltd
Customer Service Representative
Multichoice Ghana Ltd
Business Development – Renewable Solar Energy
Sales Representative – HFC Bank
MIS Officer – NHIS
BSc. - Business Administration (Marketing)
Zenith University College
Public Speaking Training - Douglas Kruger Certified Program
Multichoice Ghana