Gabriel Boateng
Google Ads Specialist
Accra
Summary
Highly experienced Google Ads Specialist and WordPress Developer with a strong track record of success in driving measurable results for leading ecommerce businesses in the retail and fruit flavored industries. Possesses in-depth knowledge of search engine advertising, display advertising, and shopping campaigns, as well as a deep understanding of best practices in landing page optimization and conversion rate optimization for ecommerce websites. Skilled in the development and maintenance of WordPress websites, including custom plugin and theme development. Proven ability to manage large budgets and campaigns, with a strong focus on data analysis and continuous optimization. Above-average knowledge of the Google Ads user interfaces and toolsets. Detail-oriented and committed to staying on top of tasks and management. Able to work remotely and collaborate effectively with cross-functional teams. Above-average experience with Google Suites and Microsoft Office Suites. Ability and commitment to continue self-educating, growing marketing skill sets, and proactively consuming relevant industry news, updates, and knowledge.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Google Ads Manager
Melcom Limited
Accra
06.2022 - Current
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Drove traffic to all Melcom stores nationwide by creating and implementing promotional plans.
- Collected performance data on each promotion to better plan future events.
- Directed team of 2 advertising and marketing professionals.
- Developed campaigns, led design and tracked results.
- Developed and implemented successful search engine advertising, display advertising, and shopping campaigns for the ecommerce website.
- Conducted in-depth keyword research and created comprehensive ad groups and ad copy.
Utilized Google Analytics and other data analysis tools to track and optimize campaign performance for ecommerce websites. - Implemented A/B testing and other optimization techniques to improve campaign performance and ROI for ecommerce websites.
Google Ads Specialist and WordPress Developer
Acadia Industries Limited (Tampico Ghana)
Accra
02.2017 - 07.2022
- Managed Google Ads campaigns with a combined budget of $50 thousand for the company's ecommerce website, driving significant increases in website traffic, brand awareness and conversions.
- Developed and implemented successful search engine advertising and display advertising campaigns.
- Conducted in-depth keyword research and created comprehensive ad groups and ad copy
- Utilized Google Analytics and other data analysis tools to track and optimize campaign performance.
- Collaborated with cross-functional teams to align campaigns with business goals and optimize landing pages for conversion.
- Implemented A/B testing and other optimization techniques to improve campaign performance and ROI.
- Developed and maintained the company website, including custom plugin and theme development.
- Increased the overall sales from hundreds to thousands.
Software Engineering Instructor
IPMC Ghana
Accra
02.2012 - 02.2017
- Taught software engineering courses to undergraduate students, including programming languages, data structures and algorithms, and software design.
- Developed and implemented lesson plans and curriculum, and designed and graded assignments and exams.
- Mentored students in their coursework and provided individualized support to help them succeed in their studies.
- Collaborated with other instructors to continuously improve the quality of the program and ensure that it aligns with industry standards.
Education
Bachelor of Science - Computer Science And Programming
University For Development Studies
Ghana 08.2007 - 08.2011
Skills
Google Ads
Google Analytics
WordPress development
Able to work remotely
Detail-oriented
Google Suites
Microsoft Office Suites
Written and verbal communication skills
Ability and commitment to continue self-educating and growing marketing skill sets
Market trends knowledge
Budget understanding
Increasing public awareness
Timeline
Google Ads Manager
Melcom Limited
06.2022 - Current
Google Ads Specialist and WordPress Developer
Acadia Industries Limited (Tampico Ghana)
02.2017 - 07.2022
Software Engineering Instructor
IPMC Ghana
02.2012 - 02.2017
Bachelor of Science - Computer Science And Programming
University For Development Studies
08.2007 - 08.2011