FULERA PEGYIN ABAYAA
Summary
I am a Sales Professional with 8 years’ experience in varied roles in Sales Management predominantly FMCG. I hold an MBA in Project Management and a Bachelor’s degree in Economics and Sociology. I also have an in-depth understanding of the Ghanaian distribution Network and have built a very strong partnership with multiple channels both in Modern Trade and Traditional Distribution. I like to manage people and work on interesting projects.
Overview
21
21
years of professional experience
Work History
Co – Founder
FOOD BY FARMERS
01.2018 - Current
- Efficient Product sourcing
- Effective management of Butchers
- Client Prospects
- Ensure products are safe and up to standard requirement
EDEN HOBBY
01.2017 - Current
- Business prospects
- Managing Artists
- Effective Organization and supervision of art programs (homes, institutions etc.)
CURVY ESSENTIALS
01.2014 - Current
- Sourcing
- Marketing
- Managing promoters
- Selling of Lingerie
Modern Trade Specialist
NESTLE GHANA LIMITED
01.2013 - 01.2014
- Business Planning & Development: 3 Dimensions (Channel, Category and Geography)
- Channel Development; Key distributor Account, Traditional Retail, Open Markets, Forecourts, Pharmacies
- Category Development: Aiding brand develop new products and strengthen existing ones through regular feedback from trade.
- Geography: Periodic discussions concerning sales plans and coverage strategies (prospecting to improve on coverage every quarter)
- Execution of Brand promotions & engagements ie Consumer, Shopper and Retailer promotions
- Trained, Coached and Evaluated Salesmen, Merchandisers and Promoters on In-call execution standards as part of Field Management Best Practices (FMBP) in line with business objectives.
- Target Negotiation
- Market intelligence (conducting surveys on market trends and specific competitor activities)
- Assessment of stock holding Capacity to determine Sales volume
- Account Management
- Coaching and Supervising Secondary Sales Force to flawlessly execute Field Management Best Practices.
- Supervision, Coordination and Execution of Trade activities
Open Market Specialist
NESTLE GHANA LIMITED
01.2010 - 01.2013
Field Sales Supervisor
NESTLE GHANA LIMITED
01.2006 - 01.2010
National Service Personnel
NESTLE GHANA LIMITED
01.2005 - 01.2006
Education
MBA – Project Management -
Ghana Institute of Management and Public Administration
01-2014
BA - Social Sciences – Economics and Sociology
University of Cape Coast
01-2004
Skills
- Business Development
- Field Sales Management
- Modern Trade Management
- Open Market Development
- Account Management
Accomplishments
- Expanded business by setting up high performing customers, with a strong and effective management of sales force and expanding distribution network.
- 17% Volume growth and Contribution in 2016 due to strict implementation of Business strategies and plans on a month on month basis. Also, new accounts and channels were recruited and explored.
- Training and assessment of third party sales force on Basic selling techniques and merchandising best practices (In-call execution).
- Piloted and implemented Successful Distributor Daily Operational Review (DDOR)
- Team Leader: Most innovative Maggi merchandising Project – West Africa
- Member – Best Sales Team (2008, 2009 and 2012)
Hobbies and Interests
- Creating Art pieces
- Reading
- Photography
References
- Mr. Ralph Tawiah, MTN Sales Director, Liberia and Sierra Leone, 231 886501026
- Mr. Jacob Odoi, Nestle Distributor Manager, Malaysia, Jacob.odoi@gh.nestle.com
Skill Profile
- Business Development
- Field Sales Management
- Modern Trade Management
- Open Market Development
- Account Management
Timeline
Co – Founder
FOOD BY FARMERS
01.2018 - Current
EDEN HOBBY
01.2017 - Current
CURVY ESSENTIALS
01.2014 - Current
Modern Trade Specialist
NESTLE GHANA LIMITED
01.2013 - 01.2014
Open Market Specialist
NESTLE GHANA LIMITED
01.2010 - 01.2013
Field Sales Supervisor
NESTLE GHANA LIMITED
01.2006 - 01.2010
National Service Personnel
NESTLE GHANA LIMITED
01.2005 - 01.2006
MBA – Project Management -
Ghana Institute of Management and Public Administration
BA - Social Sciences – Economics and Sociology
University of Cape Coast