Frederick Ebo Hinson

• Was instrumental in the airing of 3 seasons of the Bank's online TV Series, All Walks of Life.
• Collected and responded to user feedback through iterative improvements to site structure and content.
• Increased customer engagement through social media.
• Designed and implemented social media strategies to align with business goals.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
• Developed and implemented tracking systems to measure results of posts and campaigns.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Conducted research to determine current benchmark trends and audience preferences.
• Suggested and implemented new features to develop brand awareness.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
• Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
• Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
• Was adjudged the employee of the quarter in the Corporate Communications Unit in 2022, Quarter 3.

Internal communications and News Summaries

• Memo Writing
• Photography
• Press Release and copywriting
• General Administrative duites
• Proved successful working within tight deadlines and a fast-paced environment.
• Strengthened communication skills through regular interactions with others.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Paid attention to detail while completing assignments.
• Organized and detail-oriented with a strong work ethic.
• Self-motivated, with a strong sense of personal responsibility.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Excellent communication skills, both verbal and written.

• Daily update of relevant tech content
• Content management
• Liaising with clients to execute content related campaigns
• Wrote content for top brands like Samsung, iTel, Tecno and Huawei.
• Covered product launches of Busy 4G and other top brands in the tech niche

Achievements

• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Conducted regular content audits to identify gaps and redundancies of content.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Used content management system to analyze user engagement and website traffic metrics.
• Managed content distribution to online channels and social media platforms.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Edited and proofread content for accuracy and readability.
• Developed and managed content calendar to meet deadlines and engagement goals.
• Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
• Conceptualized, planned and executed original designs for wide range of website properties.

General Duties

• Instrumental in the preparation of tender documents for government contracts
• Proposal writing
• Administrative duties

Achievements

• Conducted extensive research for startup company projects.
• Supported with creating project marketing materials to promote services.
• Completed research, compiled data, updated spreadsheets, and produced timely reports.
• Sorted and organized files, spreadsheets, and reports.
• Developed and maintained relationships with key internal stakeholders.