FRANKLIN BADU JUNIOR
Summary
Experienced communications strategist and journalist with a strong background in media, public relations, and consulting. Specializes in providing effective communication solutions, building strong partnerships, and leading projects that support business and social goals. Proven track record of delivering successful campaigns for clients across government, non-profit, and corporate sectors. Passionate about creating meaningful content and strategies that make an impact. Skilled in media relations, brand management, and corporate social responsibility initiatives.
Overview
14
14
years of professional experience
Work History
Sales, Operations & Communications Manager
NABUS Motors &Trading
10.2022 - Current
- Developed and executed a comprehensive marketing and communications strategy, increasing brand visibility and customer engagement by 80%.
- Introduced an innovative, sustainable environmental policy aimed at reducing the company's carbon footprint, positioning NABUS Motors as an eco-friendly market leader.
- Implemented a structured client relationship management system, creating a database that improved customer tracking and satisfaction.
- Designed a customer feedback mechanism that facilitated transparent dialogue between clients and management, resulting in a 50% improvement in service quality.
Freelance Journalist/ Communications Strategist
Freelance
09.2017 - Current
- Lead consultant for communication strategies, addressing complex business needs through tailored media, branding, and PR solutions.
- Spearheaded corporate social responsibility (CSR) initiatives, elevating client engagement with social causes and community projects.
- Collaborated with top-tier media platforms to amplify client narratives, securing prominent coverage in national and international outlets.
- Built strong relationships with key industry influencers to amplify brand messaging.
- Wrote, edited and produced stories for Internet and digital channels.
- Participated as a panelist on a daily morning program, offering expert analysis and engaging in discussions on trending political, social, and economic issues affecting Ghana and the world.
Broadcast journalist (head of security desk)
Omni Media Company (Citi FM)
08.2014 - 08.2017
- Established and led Citi FM's first-ever Security Desk, delivering in-depth investigative reports on national security issues, which earned widespread recognition.
- Produced high-impact on-air programs, blending current affairs with investigative journalism to engage and inform the public on critical socio-political topics.
- Mentored a team of junior reporters, fostering journalistic rigor and guiding them in producing accurate, compelling stories.
- Cultivated strategic relationships with government security agencies, ensuring timely access to crucial information for reportage.
Reporter (Daily Graphic)
Graphic Communications Group Limited
09.2013 - 08.2014
- Researched and wrote a leading story in the Daily Graphic that highlighted the number of prank calls received by the Ghana Police Service and the Ghana National Fire Service.
- Authored a leading story which averted the possible shutdown of secondary schools in the three Northern regions by revealing the debts owed the schools by government.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
Media Relations Officer
Zesty Knowledge Advertising Ghana
07.2012 - 09.2012
- Managed media relations and customer engagement for client campaigns.
- Drafted press releases and coordinated media outreach efforts to promote client brands and events.
- Facilitated media coverage for high-profile product launches and promotional events.
Public Relations Officer
Parliament of Ghana
07.2010 - 09.2010
- Supported the communications team by publishing internal memos and monitoring parliamentary proceedings.
- Assisted with press conferences and media briefings, ensuring accurate and timely information dissemination.
- Provided administrative support to senior communication officers during key parliamentary sessions.
Education
Master of Science - Business Analysis & Strategic Management
University of Manchester
Manchester, UK07.2026
BACHELOR OF LAWS (LLB) - Law
UNIVERSITY OF GHANA
Legon, Ghana07.2020
BA COMMUNICATION STUDIES - PUBLIC RELATIONS
GHANA INSTITUTE OF JOURNALISM
05.2013
High School Diploma -
MFANTSIPIM SCHOOL
07.2008
Skills
- CSR Programme Management
- Communication Solutions
- Business Solutions
- Microsoft Office Tools Proficiency
- Content Development
- Marketing Communications
Key Projects
Chamber of Automobile Dealership, Ghana (CADEG) | January 2021 – January 2022
- Appointed as the primary consultant, successfully established the Chamber to advocate for the interests of automobile dealerships nationwide.
- Fostered strategic alliances with the Ministries of Finance, Trade, and Industry, as well as other key state bodies, ensuring industry representation at government level.
- Designed and launched a membership platform, streamlining member engagement and facilitating knowledge-sharing among stakeholders.
- Negotiated and enhanced trade partnerships with both local and international chambers, broadening the Chamber's network and influence.
Ministry of Education, Ghana | October 2021 – October 2022
- Led the production of compelling video documentaries showcasing state-sponsored infrastructure projects across the country, bringing transparency to government efforts.
- Documented the implementation of foreign-aid programs, ensuring proper representation of Ghana's partnership with international donors.
- Provided strategic communication advisory services, developing a comprehensive plan that improved the Ministry's public image and media relations.
Volunteering
Pumpkins Foundation | 2016 – 2020
- Spearheaded the first national forum on cerebral palsy in Ghana, drawing participation from key government officials, including the Minister of Health, and advocating for policy change.
- Organized a series of high-profile fundraising events, successfully raising funds to support individuals with cerebral palsy, positively impacting the foundation's outreach programs.
- Collaborated with healthcare professionals and policymakers to influence national awareness and policy shifts for the benefit of persons living with cerebral palsy.
References
Available upon request.
Timeline
Sales, Operations & Communications Manager
NABUS Motors &Trading
10.2022 - Current
Freelance Journalist/ Communications Strategist
Freelance
09.2017 - Current
Broadcast journalist (head of security desk)
Omni Media Company (Citi FM)
08.2014 - 08.2017
Reporter (Daily Graphic)
Graphic Communications Group Limited
09.2013 - 08.2014
Media Relations Officer
Zesty Knowledge Advertising Ghana
07.2012 - 09.2012
Public Relations Officer
Parliament of Ghana
07.2010 - 09.2010
Master of Science - Business Analysis & Strategic Management
University of Manchester
BACHELOR OF LAWS (LLB) - Law
UNIVERSITY OF GHANA
BA COMMUNICATION STUDIES - PUBLIC RELATIONS
GHANA INSTITUTE OF JOURNALISM
High School Diploma -
MFANTSIPIM SCHOOL
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