Frank Asare Dei
ACCRA
Summary
Accomplished Sales Manager offering 10 years of experience developing and maximizing product sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
12
12
years of professional experience
Work History
Sales Manager
Frencia Sanitary ware (Sunda International) GH
11.2022 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Established and cultivated solid business relationships with new or existing customers.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Recruited and hired top-level talent to add value and expertise to sales department.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Manage over 200 Customers in Ghana
Sales Manager
Twyford Ghana Ceramic ( Sunda International)
01.2019 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Evaluated performance against goals and implemented appropriate development plans.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Sales and Marketing Officer
Sunda international
01.2013 - 12.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Consulted with product development teams to enhance products based on customer interest data.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed innovative and targeted collateral to support overall branding objectives.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Business Development Officer
THE COCA COLA BOTTLING COMPANY OF GHANA
10.2011 - 12.2012
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
- Research new market opportunities and develop new business channels
- Provide market status reports to Assistant sales manager
- Analyzing sales figures of direct and indirect routes, daily, weekly and monthly bases to forecast future sales
- Ensure customer compliance to recommended retail price
- Ensure visibility and availability of company products in trade and assigned territory
- Coordinates and manages all Coca-Cola events/promotions within my territory
- Prepares stock evaluation, deliveries and sales analysis periodically.
- Ensure store execution is up to standard
- Ensure new market opportunities and develop business channels
- Managed over 50 customer calls per day
Education
MBA - Marketing
University of Ghana
Accra12.2023
BBA - Electronic Commerce
Regent University College of Science & Technology
Accra, Ghana06.2017
Skills
- Key Account Management
- Sales Process Engineering
- CRM Software
- Product and Service Management
- Marketing Strategies
- B to B Sales
- Market Intelligence
Languages
English
Advanced (C1)
Twi
Advanced (C1)
Timeline
Sales Manager
Frencia Sanitary ware (Sunda International) GH
11.2022 - Current
Sales Manager
Twyford Ghana Ceramic ( Sunda International)
01.2019 - Current
Sales and Marketing Officer
Sunda international
01.2013 - 12.2018
Business Development Officer
THE COCA COLA BOTTLING COMPANY OF GHANA
10.2011 - 12.2012
MBA - Marketing
University of Ghana
BBA - Electronic Commerce
Regent University College of Science & Technology
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