Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Franck Nirina Ngouandi

Abidjan

Summary

Experienced Data Analyst with over six years of demonstrated success in delivering data-driven insights, developing dashboards, and supporting commercial strategy in the banking sector across Sub-Saharan Africa. Proficient in SQL, Python, R, Power BI, and statistical modeling, with a proven ability to drive business performance and enable decision-making through advanced analytics.

Overview

12
12
years of professional experience

Work History

Head Business Performance and Monitoring Unit

Societe Generale Ghana
Accra
09.2022 - Current
  • Developed weekly and monthly Power BI and Excel dashboards covering corporate and retail business performance, with a direct impact on front-line performance and action.
  • Implemented marketing campaign tracking systems using SQL and Excel-based tools, with a campaign hit ratio of 8% to 15%.
  • Conducted segmentation analysis and maintained customer profiling logic, improving our correct classification of high-value customers by 15%.
  • Led data quality audits and corrective actions, improving the data accuracy by 20%.
  • Analyzed customer behavior to identify digital usage trends and credit risk profiles, driving our digital usage up by 10%, and leading to the establishment of a new threshold for loan amounts for identified risky customers.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.

Hub Marketing AFS

Societe Generale
Abidjan
01.2018 - 08.2022
  • Deployed Business Intelligence dashboards for 12 SSA entities for commercial and marketing monitoring.
  • Built attrition and appetence scoring models, combining a statistical approach and business experience, and performed detailed segmentation analyses, improving the correct classification of our high-value customers by 15%.
  • Analyzed customer behavior for the 12 SSA entities to improve equipment, attrition, and digital usage on specific profiles: young customers, retired customers, etc.
  • Advised local teams in executing data-driven marketing campaigns across the region. New attrition and appetence models improved the campaign hit ratio by 20%.

Marketing Analytics Officer

Societe Generale Cote d'Ivoire
Abidjan
02.2015 - 12.2017
  • Analyzed customer behavior and competitive positioning.
  • Calculated sales bonuses and KPIs for commercial teams using advanced Excel calculator.
  • Analyzed key performance indicators to identify effective strategies.

Media Visibility Analyst

XTRAMED
Abidjan
04.2014 - 01.2015
  • Constructed and monitored media visibility indicators for clients.

Consultant Financial Analyst

Central Bank of West African States
Abidjan
09.2013 - 02.2014
  • Analyzed financial viability and key indicators of the decentralized finance system.

Education

Statistician Economist Engineer -

Ecole Nationale Superieure De Statistique Et D'Economie Appliquee (ENSEA)
ABIDJAN
01.2013

Preparatory Classes -

Institut National Polytechnique Houphouet Boigny
YAMOUSSOUKRO
01.2010

High School Diploma - Series C

Lycee Classique D'Abidjan
ABIDJAN
01.2008

Skills

  • Data analysis and visualization: Power BI, Excel, SQL, Python, R
  • Statistical analysis: econometrics, segmentation, scoring models with SPSS, SAS, EViews, and STATA
  • Programming and data wrangling: Python, R, SQL, VBA
  • Tools and platforms: Teradata, Cognos, Business Objects, Delta
  • Project management: campaign analysis, performance tracking
  • Analytical and critical thinking, and a good team player

Languages

  • French, native
  • English, professional

Timeline

Head Business Performance and Monitoring Unit

Societe Generale Ghana
09.2022 - Current

Hub Marketing AFS

Societe Generale
01.2018 - 08.2022

Marketing Analytics Officer

Societe Generale Cote d'Ivoire
02.2015 - 12.2017

Media Visibility Analyst

XTRAMED
04.2014 - 01.2015

Consultant Financial Analyst

Central Bank of West African States
09.2013 - 02.2014

Statistician Economist Engineer -

Ecole Nationale Superieure De Statistique Et D'Economie Appliquee (ENSEA)

Preparatory Classes -

Institut National Polytechnique Houphouet Boigny

High School Diploma - Series C

Lycee Classique D'Abidjan

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Franck Nirina Ngouandi