Nasser Matar, a resident of Liberia, is the esteemed founder and CEO of PowerNet. As an alumnus of the Lebanon Technology and Career Center, Nasser honed skills in various areas such as Start-ups, Business Strategy, New Business Development, Telecommunications, and Product Management. With extensive expertise, Nasser Matar offers valuable insights to the industry.
· Day to day management of business and accounts.
· Instrumental in establishment of the organization, steered the operations to enhanced growth though adept portfolio management and successful market penetration.
· Primary responsibilities include management of business, structuring of new strategies, adding new solutions and opening up new markets.
· Negotiation and development of new and existing suppliers as well as re-developing and increasing business with key accounts; creation of new solutions and updating the different market segments through direct marketing and public relations to increase demand and educate the market of possible solutions to increase and enhance the efficiency of businesses.
· Conduct market research and analyze feedback on competition and develop counter strategies to ensure maximum market share in the highly competitive telecommunication market.
· Planning and implementation of company mechanism and structure.
· Products and solutions: V-Sat, WAN, WLAN, Fiber Optics, CCTV, Access control, VPN, UPS systems.
Job Profile:
· Instrumental in establishment of the organization, steered the operations to enhanced growth though adept portfolio management and successful market penetration.
· Primary responsibilities include preparation of business forecasts, planning and implementation of sales strategies; training and development of teams of accounts managers and sales professionals.
· Negotiation and development of key accounts; creation of brand awareness through promotions and exhibitions to increase demand and also increase product variety on the retailers’ shelves by introducing new products.
· Conduct market research and analyze feedback on competition and develop counter strategies to ensure maximum market share in the highly competitive retail market.
· Planning and implementation of company mechanism and structure.
· Products and solutions: Electronic appliances, Memory, IT products, UPS systems, Computers.
Job Profile:
· Instrumental in establishment of the organization, coordination with Police and Government authorities regarding legalizations.
· Assigned responsibilities of managing daily business functions; business development – planning and implementation of sales strategies and targets; negotiate with prospective clients with the aim of converting them to potential customers leading to increase in business volume.
· Collate market information on performance of competitor products and develop strategies to ensure maximum market share through innovative marketing and sales strategies.
· Organize trainings, presentations and seminars with the aim of increasing productivity leading to increase in business volume.
· Expansion of business network through development of business partners and other distribution networks.
· Products and solutions: CCTV, Access Control, Remote monitoring services, IT.
· Exclusively responsible for all exports and sales operations within Middle East and North Africa – handling 1500 retail outlets in 17 countries.
· Responsible for identification and exploration of new markets; business development – planning and implementation of sales strategies and targets.
· Appoint distributors in the regions and conduct trainings and conferences for the dealers and distributors with the aim of making them fully product and process perfect to ensure maximum business volume.
· Negotiate deals with prospective clients with the aim of making them potential customers and also ensure maximum satisfaction for clients and business partners.
· Conduct market analysis in the territory and take counter/corrective strategies as per requirement.
· Products: Nokia Mobile Phones and accessories throughout EMEA.
· Exclusively responsible for all imports and local purchases; corresponding with local and international suppliers.
· Responsible for development of sales and marketing strategies; advertisement schedules and budgeting.
· Preparation and establishing L/Cs, follow-up with shipments and assuring customers of timely delivery.
· Responsible for conducting market research studies and develop sales tools based on market feedback to ensure maximum market share thereby generate greater revenue and boost margins.
· Products and solutions: WAN, WLAN, Fiber Optics, CCTV, Access control, PA Systems, Smart Home Automation, Video Conferencing, Anti Shop Lifting solutions.
PowerNet Liberia - 2009 till date
· Recognized for re-constructing the policy and business module for the company by adding of new solutions and products, and opening doors for new markets and accounts, to increase in sales volume.
· Established leadership in the market and implemented some of the largest IT projects in Liberia.
E-retail-empa Me - January 2007 till date
· Recognized for building a solid base for the company by opening of new accounts, introduction of new brands leading to increase in sales volume.
Mesi LLC, Dubai - January 2006 - December 2006
· Recognized for initiating merger with a major multi-national company leading to expansion of company operations.
· Successful in acquiring 2 projects for the company resulting in addition of brand value to the company.
Techmart, Dubai - March 2004 - December 2005
· Successfully increased sales volume by 45% within 1 year.
Zahra Technology, Dubai - May 2002 - February 2004
· Instrumental in streamlining procurement process thereby reducing losses incurred by over-stocking.