FRANCIS YAW BUABENG
ACCRA
Summary
It will be a career dream to work with an organization that offers an opportunity for development within my profession, always seeking new and challenging positions where innovation, productivity and excellence are consistent with the application of industry professional practice to meet organizational goals. I am looking for a role, which will make best use of my current skills and experience and encourage further personal and professional development.
A proactive, hard-working and committed individual, who has highly successful track record of achievement and the ability to complete projects to high standards within given deadlines; Quickly to grasp new ideas and concepts, I have excellent diagnostic and analytical skills, and sound problem-solving abilities; I work well on my own initiative, requiring no or minimal supervision. I am also self-motivated and well organized, and produce good results under pressure. I am knowledgeable and confident. I possess excellent interpersonal skills, very important in my professional career space of marketing and sales. I am a strong team player and a sound manager who uses lean strategy tactics in all operations to minimize waste.
Overview
15
15
years of professional experience
Work History
National Sales and Marketing Manager
Seabeige Ghana limited
Accra
01.2025 - Current
- Developed comprehensive national marketing strategies for diverse product lines.
- Led cross-functional teams to execute promotional campaigns effectively.
- Managed relationships with key clients and stakeholders across regions.
- Analyzed market trends to identify growth opportunities and adjust strategies.
- Oversaw sales forecasting and budgeting processes for optimal resource allocation.
- Trained and mentored sales teams to enhance performance and productivity.
- Coordinated market research initiatives to gather customer insights and feedback.
- Implemented brand management initiatives to strengthen company presence nationally.
- Negotiated contracts with vendors for new projects or initiatives.
- Analyzed customer feedback and market trends to develop product positioning strategies.
- Evaluated current processes and procedures and proposed necessary changes for improved efficiency and cost savings.
- Identified areas of improvement in order to optimize operational efficiency within the organization.
- Created and executed promotional campaigns to drive brand awareness and sales growth.
- Achieved increase in brand awareness across region.
- Coordinated with internal teams on product launches, pricing, promotions, and advertising initiatives.
- Monitored performance metrics such as ROI, budget allocations, lead generation activities.
- Developed training programs for field sales staff to ensure consistent messaging across all channels.
- Tracked KPIs, optimized strategies and reported on success of different campaigns, initiatives and events.
- Managed a team of regional sales managers responsible for achieving revenue goals.
- Analyzed data from multiple sources such as surveys, customer databases.
- Planned trade shows and other events to promote products and services nationally.
Business Development Manager
Forewin Ghana Limited
01.2017 - 12.2024
- Act as a liaison for Forewin and Hayat kimya based in Turkey
- Grow Hayat portfolio and align strategic routes to market
- Improve, empower, train all sales personnel to increase sales in the modern, key account, open market, direct sales distribution channels in Ghana (the golden triangle)
- Manage and supervise all operations of Hayat department within Forewin; Monitor competitors' strategies within the hygiene and detergent industry and implement a smart counter strategy and also report all findings on competition to both Forewin and Hayat
- Increase customer data, market shares and implement sustainable marketing for all Hayat brands nationwide
- Achievements: Eliminated all Muda SKUs, Bingo softener became market leader with 60% market shares, Molfix diapers regained market share, increased monthly turnover from 370,000.00 to 1,500,000.00 Cedis.
- Conducted market research to assess trends and competitor activities.
- Trained team members on effective sales strategies and techniques.
Private Consultant
Imagine International
01.2019 - 01.2021
- Analyze Fmcg trends in various industries and report accordingly
- Identify potential distributors or investors for Imagine brands across Ghana
- Facilitate all documentations, clearing goods from port and registration of brands with FDA or any other authority
- Examine competition in all trade channels to determine marketing strategies, packaging, authorities' requirements and recommend the best route to market for all brands (SNAPSHOT)
- Analyse value chain to generate a competitive price for the market
- Harvest data of market demands
- Structuring and building standardized company profiles to meet international standards
- Liaise for Imagine, brand manufacturers and distributors
- Private consulting firm specializing in FMCG trends and market entry strategies.
- Brands managed and consulted for as entry into the Ghana market: Bazooka, Haribo, Dole, Vargo water, Hershey, Merba, Lago, Goody, Edgewell, Verro
- Conducted in-depth market research to identify industry trends and insights.
Territory Manager
Sunda Ghana International
01.2017 - 12.2017
- Managing wholesalers' accounts and ensuring delivery of goods in time
- Prospect and identify potential customers within my given territory
- Generating sales target for the key distributors' sales team and also train and assist them to achieve set target
- Plan strategic promos, and also ensure availability of attractive influential POS in the given territory
- Following up on default cheques and making sure bounced cheques are paid back into company's account
- Achievements: Helped customers achieve monthly targets, managed customers' orders effectively.
Sales / Marketing Manager
Richfous Global Trade
01.2016 - 12.2017
- Growing market shares in the modern trade
- Ensuring customer satisfaction through product availability
- Drawing smart objectives for the business and working towards its attainment
- Building sales targets, both for individual sales persons and the business in general
- Monitoring and supervising the sales target and its achievement for the business
- Recruiting new sales force and training them as and when the need arises
- Ensuring effective implementation of all planned promotions both internal and external
- Achievements: Developed newly recruited sales personnel within three months.
Direct Sales Representative (DSR)
Grand Central (Unilever Distribution Center)
01.2011 - 12.2014
- Soliciting resident outlets and wholesales for the company's products
- Explaining and selling SKUs available to outlets or neighborhood shops
- Ensuring visibility and availability of products in wholesale, outlets and neighborhood shops
Education
Certificate in Modern Procurement Planning -
Methodist University
GhanaCertificate in Digital Marketing -
Methodist University
GhanaBachelor of Science Degree - Procurement Supply Chain Management
Methodist University
GhanaCertificate in Microsoft Applications -
Landmarks
GhanaCertificate in Leverage POS Applications -
Unilever Ghana Limited
GhanaSenior Secondary School Certificate - Education (SSSCE)
Swedru School of Business
Swedru, GhanaSkills
- Effective and productive communicator
- Confidential and loyal
- Team motivator
- Empowerment
- Training
- Territory management
- Forecasting
- Negotiation
- Prospecting
- Good interpersonal relations
- Team player
Mobile Telephone Contacts
- +233 (0)248981915
- +233 (0)531179260
Personal Information
- Date of Birth: 04/15/83
- Nationality: GHANAIAN
References
- Mr. Ellie Khoury, General Manager, Forewin Ghana limited, 0244 310 465
- Mr. Johnson Fynn, Senior Computer Technician, MUCG/Landmarks, 0267 997 070
- Mr. Mohammed Sod, Chief Accountant, Richfaus Global Trade, 0244 154 877
- MR. Kingsley Attah, Regional Sales Manager, Sunda International, 0244 040 228
Languages Spoken
- ENGLISH (FLUENT)
- TWI (FLUENT)
- GA (FLUENT)
Seminars Training
- Training on world class selling skills by Unilever Ghana Limited
- Training on Territory management by Unilever Ghana limited
- Training on FIFO management (first expiry, first out) by Unilever Ghana Limited
- Training on checking and monitoring Counterfeit Products in the market by Unilever Ghana Limited 2012
Languages
English
First Language
Spanish
Beginner
A1
Timeline
National Sales and Marketing Manager
Seabeige Ghana limited
01.2025 - Current
Private Consultant
Imagine International
01.2019 - 01.2021
Business Development Manager
Forewin Ghana Limited
01.2017 - 12.2024
Territory Manager
Sunda Ghana International
01.2017 - 12.2017
Sales / Marketing Manager
Richfous Global Trade
01.2016 - 12.2017
Direct Sales Representative (DSR)
Grand Central (Unilever Distribution Center)
01.2011 - 12.2014
Certificate in Modern Procurement Planning -
Methodist University
Certificate in Digital Marketing -
Methodist University
Bachelor of Science Degree - Procurement Supply Chain Management
Methodist University
Certificate in Microsoft Applications -
Landmarks
Certificate in Leverage POS Applications -
Unilever Ghana Limited
Senior Secondary School Certificate - Education (SSSCE)
Swedru School of Business