Felix Kormla Fansey
Accra
Summary
Highly driven individual successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer service. Successful at motivating, training and developing team members to drive profitability in highly competitive environments.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Corporate Sales Coordinator
Miniplast Ghana Limited
11.2024 - Current
- Negotiate contracts with key clients, securing long-term partnerships and profitable deals.
- Provide regular progress reports to management, offering insights into ongoing projects, targets, and achievements.
- Organize sales presentations and product demonstrations to showcase the company''s offerings effectively.
- Maintain an up-to-date knowledge of industry trends, competitive landscape, and emerging technologies relevant to our offerings.
- Develop cross-selling initiatives that increased sales of additional products or services within existing accounts.
- Contribute valuable insights during product development discussions based on direct feedback from clients.
- Develop strong client relationships for sustained business growth and customer satisfaction.
- Streamline internal processes to increase efficiency in managing sales activities, reducing administrative workload.
- Boost sales revenue by identifying and pursuing new business opportunities.
- Cultivate strategic alliances with partner organizations that resulted in mutually beneficial business relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Enhance profitability by developing pipelines utilizing marketing and sales strategies.
- Boost marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaise with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Facilitate business by implementing practical networking techniques.
GENERAL MANAGER
Akro Farms Limited
04.2022 - 10.2024
- Coordinating and directing daily activities of departments concerning production, pricing and sales
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments
- Structured HR consulting services to support clients during organizational developments and changes
- Implemented successful business strategies to increase revenue and target new markets
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs
- Enhanced operational performance by developing effective business strategies, systems and procedures
- Developed service and sales strategies to improve retention and revenue
- Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits
MARKETING MANAGER
Akro Farms Ltd
09.2020 - 03.2022
- Worked with management team to oversee and monitor marketing strategy
- Managed creation of marketing materials and sales support tools
- Prepared and sent proposals to prospective clients
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets
- Represented company at local and trade association meetings to promote products
- Tracked, analyzed and reported on marketing program results
- Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends
- Measured profitability of each product line and maintained current and accurate sales forecasts
PROCUREMENT MANAGER
Akro Farms Co. Ltd
09.2020 - 03.2022
- Built long-term relationships with company vendors and suppliers to secure optimal prices
- Researched and compared vendor and supplier prices to make informed financial decisions
- Developed procurement budgets to reduce unnecessary expenditures
- Reviewed existing company contracts and negotiated contract terms and revisions with vendors
- Ordered new materials to prevent shortages and approved delivery details and times
- Formulated and implemented annual purchasing plans and contracts, covering OEM, import, ingredients, materials and equipment
- Coordinated importation of items via ocean and air
- Located and vetted vendors, established good relationships and negotiated contracts
- Represented companies in negotiating contracts and formulating policies with suppliers
- Identified systematic problems and root causes to resolve issues and improve service delivery
MARKET ACTIVATION MANAGER (WHOLESALE/RETAIL)
VLISCO GROUP GH (PREMIUM AFRICAN TEXTILES CO. LTD.)
03.2017 - 09.2020
- Responsible for the effective activation of GTP/Vlisco brands in retail shops nationwide
- Ensuring effective management of stocks at the depot to avoid shortages
- Distribute and monitor the effective use of POS materials
- Collaboration with all retail outlets to solve customer complaints
- Timely preparation of month end reports
- Stock management
- Trained and coached 15 sales associates for 13 store locations
- Built customer confidence by actively listening to concerns and giving appropriate feedback
- Maintained aesthetically pleasing displays for entire store to showcase products in appealing way
- Built strong relationships with top customers and prospects and generated robust sales pipeline
BRAND ACTIVATION EXECUTIVE (WHOLESALE/RETAIL)
VLISCO GROUP GH (TEX STYLES GH. LTD.)
01.2013 - 02.2017
- I was responsible for the effective activation of GTP/Vlisco brands in retail shops nationwide
- I developed and maintained great relationships and successfully managed 10 customer accounts
- Collaborated with event planning agencies to organize trade shows and several VIP events
- Developed and significantly grew assigned territory 5% within first year
- Contacted existing customers or clients to gather testimonials and evidence to support sales proposals
- Communicated regularly with territory and regional managers for daily support and strategic planning
- Resolved customer complaints regarding sales and service
- Enhanced sales volume through skilled support to both new and inactive customers
- Conducted market research and reported on competitors
FIELD REPRESENTATIVE
VLISCO GROUP GH (TEX STYLES GH. LIMITED)
09.2010 - 12.2012
- Educated and coached customers on operation and use of POS equipment
- Drove company vehicle more than 80 miles each week to meet with customers
- Scheduled appointments through data system analysis, phone calling and referrals, averaging 4 appointments per week
- Collaborated with order management teams to verify proper account billing, scheduling and shipping information
- Filled out paperwork completely, efficiently and accurately
- Networked at industry events and conferences to generate leads and promote offerings
NATIONAL SERVICE PERSON (MARKETING ASSISTANT)
VLISCO GROUP GH (TEX STYLES GH. LIMITED)
11.2009 - 08.2010
- I ensured all outdoor campaigns were executed according to plan
- I distributed sales support materials to trade partners
- I was responsible for collecting data on competitor activities in various markets
- Created order management system to support quality control efforts
Education
Bachelor of Science - Marketing
University of Professional Studies
08.2013
Higher National Diploma - Tourism
Cape Coast Polytechnic
07.2009
Skills
- Sales Team Development
- Inter-Personal Skills
- Performance Improvements
- Cross-Functional Team Management
- Supervision and Training
- Customer Service Management
- Results Oriented
- Problem Anticipation and Resolution
Certification
ACIMG (Associated Member), Chartered Institute of Marketing (CIMG)
Languages
English
Ewe
Ga
Ga Adangbe
Twi
Training
- 08/01/18, Coaching and Mentoring
- 06/01/17, Marketing Leadership Series
- 11/01/16, Effective Supervision Skills
- 02/01/15, People Management Training
- 08/01/14, Channel Marketing Toolkit Training
Hobbies and Interests
- Travel and Tour
- Football
- Swimming
- Reading
Timeline
Corporate Sales Coordinator
Miniplast Ghana Limited
11.2024 - Current
GENERAL MANAGER
Akro Farms Limited
04.2022 - 10.2024
MARKETING MANAGER
Akro Farms Ltd
09.2020 - 03.2022
PROCUREMENT MANAGER
Akro Farms Co. Ltd
09.2020 - 03.2022
MARKET ACTIVATION MANAGER (WHOLESALE/RETAIL)
VLISCO GROUP GH (PREMIUM AFRICAN TEXTILES CO. LTD.)
03.2017 - 09.2020
BRAND ACTIVATION EXECUTIVE (WHOLESALE/RETAIL)
VLISCO GROUP GH (TEX STYLES GH. LTD.)
01.2013 - 02.2017
FIELD REPRESENTATIVE
VLISCO GROUP GH (TEX STYLES GH. LIMITED)
09.2010 - 12.2012
NATIONAL SERVICE PERSON (MARKETING ASSISTANT)
VLISCO GROUP GH (TEX STYLES GH. LIMITED)
11.2009 - 08.2010
Higher National Diploma - Tourism
Cape Coast Polytechnic
Bachelor of Science - Marketing
University of Professional Studies
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