REXFORD KWAME DANSO
Accra
Summary
I am an organized and creative professional with proven marketing & sales skills and a desire to learn more. I possess 8 years of experience working for diverse organizations and clients. Gained expertise in traditional and digital marketing, I&R project management, strategy planning and execution, customer preference, physical availability, channel and customer planning, agency management and BTL effectiveness and the ability to succeed in a demanding sales environment. I am looking to utilize my existing skills set to enhance the overall performance and achievement of your company’s goals. I am highly adaptable and enjoy working and winning in a team.
Overview
11
11
years of professional experience
Work History
Retail Distribution Manager
FrieslandCampina (Peak Milk)
04.2023 - Current
- Primary sales execution and distributor management
- Secondary sales execution and merchandising in territory
- Implementing market and channel development strategies
- Focus on commercial routines
- To build and focus on coverage expansion
- On the job coaching and training of sales representatives
- Manage all activations in the territory
- Provide market insights and competitors activities.
Zone Developer Representative
Global Outdoor System (GH) LTD. CO. (FIELD FORCE GHANA)
08.2022 - 02.2023
- Drive targets and KPI at store level for all Pernod Ricard miniatures bottles
- Check stock levels and advice on ordering for all Pernod Ricard miniatures bottles
- Provide market intelligence data and insights for all Pernod Ricard miniatures bottles
- Deliver in-store training on products and services for all Pernod Ricard miniatures bottles
- Support area activation campaigns for Pernod Ricard
- Complete and sync field application on assign phone.
Category Development Assistant (Beverages)
Nestle Ghana Limited
11.2019 - 04.2022
- Assisting to execute key strategies for the category; ATL & BTL
- Innovation and renovation projects assistant; Promo specific projects, Recipe change and also for Pack Optimization
- Business reporting to top management
- Marketing spend management; allocation and effectiveness
- Management of projects and creatives for the brand
- Developing and executing promotional initiatives to profitably increase consumption within the budgeted parameters
- Managing and executing category sampling and direct sales activities through external stakeholders
- Monitoring sales volumes, market share trends and competitive activity
- Managing internal and external stakeholders
- Manage product requisition (RV) process
- Filing of PO’s and Promos Evaluations.
Marketing Officer
Well-Life Agency Limited
01.2019 - 10.2019
- Involved in developing marketing strategy for the company in line with company objectives
- Co-ordinating marketing campaigns with sales activities, marketing materials creation and publication in line with marketing plans
- Planning and implementing promotional campaigns, manage and improve lead generation campaigns, measuring results.
Marketing Officer
Menzgold Ghana
01.2016 - 09.2018
- Implement promotional strategies and service development
- Complete sales related and marketing administrative projects that include running marketing and sales reports
- Conducting research for the company and database keeping, and create, maintain and sustain a healthy business relationship with clients.
Sales Ambassador, Financial Inclusion Department
Fidelity Bank
09.2014 - 12.2015
- Opening of Fidelity Smart Account to the public, solving problems created during opening of the accounts
- Referral and cross selling of other company products and services to clients.
National Service Personnel
SIC Insurance Company Limited
09.2013 - 08.2014
- Facultative Reinsurance Placement
- Data Entry, Filling and Retrieval of Files.
Education
Bachelor of Science - Actuarial Science
University of Cape Coast
Cape Coast,Ghana01.2013
WASSCE - Business
Adisadel College
Cape Coast,Ghana05.2008
Skills
- Excellent Computer skills (Microsoft word, Excel, PowerPoint)
- Excellent negotiation and communication skills
- Management and Presentation skills
- Great Team Player and leader
- Strong Reporting Skills
- Passion driven
- Adaptability
Accomplishments
- Successfully delivered three (3) renovation projects on time on brand Milo Best Marketing Officer Menzgold Ghana – 2017
- Developed Stock Management Tracker for all category 2021 Committee Chairman - Valco Hall Entertainment UCC – 2013
References
REFERENCE AVAILABLE ON REQUEST.
Timeline
Retail Distribution Manager
FrieslandCampina (Peak Milk)
04.2023 - Current
Zone Developer Representative
Global Outdoor System (GH) LTD. CO. (FIELD FORCE GHANA)
08.2022 - 02.2023
Category Development Assistant (Beverages)
Nestle Ghana Limited
11.2019 - 04.2022
Marketing Officer
Well-Life Agency Limited
01.2019 - 10.2019
Marketing Officer
Menzgold Ghana
01.2016 - 09.2018
Sales Ambassador, Financial Inclusion Department
Fidelity Bank
09.2014 - 12.2015
National Service Personnel
SIC Insurance Company Limited
09.2013 - 08.2014
Bachelor of Science - Actuarial Science
University of Cape Coast
WASSCE - Business
Adisadel College
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