Eunice Mintah
Greater Accra
Summary
1. Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with Team members and other department to deliver marketing design and digital requirements. High degree of working knowledge in graphic design and computer software packages.
2. Resourceful Marketing Executive with outstanding knowledge of Market Research and Communication. Looking to bring further success to FMCG companies and Service providing companies by leveraging in-depth marketing strategies, knowledge and promoting proactive approaches.
Overview
8
8
years of professional experience
Work History
Marketing Executive
Kaneka African Liaison Office
Greater Accra
12.2018 - 10.2020
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Conducted market research, qualitative research (surveys, polls, split test, blind test) to identify trends and other competitors products.
- Launched marketing activities for new product lines and market penetration.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Completed quarterly forecasting and monthly financial reviews.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Established targets for social media platforms to reflect business objectives.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Worked with marketing teams to create, deploy and optimize effective campaigns for Industry clients.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Consulted with product development teams to enhance products based on customer data.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Engaged, informed and supported staff on media and marketing outcomes.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Financial Services Representative
Beige Bank
Greater Accra
02.2017 - 06.2018
- Built and deepened productive relationships with prospective and competitive customers to drive sustained growth.
- Worked with clients to provide competitive commercial banking solutions and retail financing plans.
- Worked with clients to develop financial planning strategies and solutions through evaluation of finances.
- Developed team communications and information for meetings.
- Identified issues, analyzed information and provided solutions to problems.
- Used coordination and planning skills to achieve results according to schedule.
- Worked with type customers to understand needs and provide excellent service.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
TV Presenter and Producer
Kantanka TV
Greater Accra
06.2015 - 11.2017
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Informed audience about Location events, general PSAs and music titles and artists.
- Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.
- Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
- Built broadcast storylines to interest listeners and grow station audience.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment.
- Worked flexible hours; night, weekend, and holiday shifts.
- Managed quality assurance program, including on-site evaluations, internal audits and customer surveys.
- Identified issues, analyzed information and provided solutions to problems.
- Identified prospective sponsors, compiled proposals and submitted.
Marketing Personnel (part Time)
Millicom Ghana (TIGO)
Greater Accra
03.2015 - 08.2016
- Used Microsoft Word and other software tools to create documents and other communications.
- Scouted for institutions within Accra and introduced corporate call lines and telecommunication packages through presentations.
- Created spreadsheets using Microsoft Excel for weekly reporting.
- Completed all paperwork, recognizing any discrepancies and addressing them in a timely fashion.
- Collaborated with team members to achieve result.
- Worked closely with Marketing manager to maintain optimum levels of communication to effectively and efficiently complete projects.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Identified issues, analyzed information and provided solutions to problems.
- Increased customer satisfaction by resolvin service issues.
- Developed team communications and information for meetings.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Sales Representative (part Time)
Kayk Foods
Greater Accra
12.2014 - 08.2016
- Delivered products to customer locations within specific timeframes.
- Received and processed stock into inventory management system.
- Used coordination and planning skills to achieve results according to schedule.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Conducted research, gathered information from multiple sources and presented results.
- Scouted for sales outlets within Accra to increase proximity and availability of product.
Mobile Financial Sales Consultant
First African Savings And Loans Ltd
Greater Accra
01.2013 - 10.2014
- Served customers in a friendly, efficient manner following outlined steps of service.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
- Worked closely with loan officers to maintain optimum levels of communication to effectively and efficiently trace disbursed loans and debtors.
- Identified issues, analyzed information and provided solutions to problems.
- Completed all paperwork, recognizing any discrepancies and addressing them in a timely fashion.
- Handled day-to-day running of cash mobilizations by visiting client and enduring their savings are recorded.
- Developed and maintained courteous and effective working relationships.
Education
Diploma - Marketing, Sales/Account Management, Communication
Chartered Institute Of Marketing Ghana
Spintex-Accra 11.2020
Skills
- Quantitative and Qualitative Market Research
- Social Media Engagement
- Prospect Targeting
- Product Forecasts
- Presentations
- Positioning
- Performance Metrics Analysis
- Marketing Plan Development
- Corporate Messaging
- Budget Development and Management
- Product lifecycle management
- E-mail and direct mail marketing campaigns
- Marketing plans
- Research
- Promotions
Timeline
Marketing Executive
Kaneka African Liaison Office
12.2018 - 10.2020
Financial Services Representative
Beige Bank
02.2017 - 06.2018
TV Presenter and Producer
Kantanka TV
06.2015 - 11.2017
Marketing Personnel (part Time)
Millicom Ghana (TIGO)
03.2015 - 08.2016
Sales Representative (part Time)
Kayk Foods
12.2014 - 08.2016
Mobile Financial Sales Consultant
First African Savings And Loans Ltd
01.2013 - 10.2014
Diploma - Marketing, Sales/Account Management, Communication
Chartered Institute Of Marketing Ghana