Eunice Asantewaa Ankomah
Accra
Summary
Highly motivated Communications professional with over 10 years of experience crafting compelling content and managing strategic communication initiatives. Possesses a strong understanding of content strategy development, stakeholder engagement, and communication monitoring and evaluation tools. Proven ability to deliver impactful communication across various channels, ensuring alignment with organizational goals. Passionate about using communication for positive social change.
Overview
16
16
years of professional experience
1
1
Language
Work History
Public Relations Support - National Service
KNUST Relations Office
10.2013 - 03.2014
- Seamlessly managed all media relations activities
- Provided essential support in the management, planning and organization of University events as well as performed clerical tasks for Deputy and Assistant Registrars
- Participated in writing and documenting speeches for key university officials
- Sub-edited all news articles for the University website
- · Covered events, wrote and edited articles for the University's website.
- · Design and implement a strategy to Identify and secure speaking engagements, and prepared comprehensive speaker briefs for all nominated speakers.
- · Contributed to the Drafting and Coordinated the distribution of all press releases and press kits ensuring alignment with the University's messaging strategy
Graduate Research Assistant
Dept. Of Communication & Media Studies, UEW
07.2013 - 03.2014
- Successfully developed communication skills curriculum for the University's distance learning program in 2014
- Effectively conducted over 20 research seminars and organized tutorials on numerous topics, including (Corporate Social Responsibility, Media Relations, Stakeholder Engagement, Digital Media Strategies)
- Participated in the design and implementation of a five-year strategic plan for the Dept. of Communication & Media Studies.
Team Lead, Corporate Affairs & Communications
GhIPSS
03.2020 - Current
- Develops and implements content strategies for all GhIPSS External and Internal Communications
- Writes and edits industry focused content for GhIPSS External and Internal Newsletters.
- Partner International organisations on reports that features GhIPSS like AfricaNenda State of Instant Payment Reports
- Responsible for reviewing and editing all news publications
- Responsible for preparation of speeches and presentations for C-suites Executives
- Responsible for the development of GhIPSS Social Media Content Strategies
- Works with other Units on the production of product information brochures, videos and other communication materials for the financial services industry
- Collaborates with internal teams on board report editing
- Responsible for deploying strategies to manage the GhIPSS brand and reputation
Digital Finance Consultant
MSC MicroSave Consulting
06.2023 - 10.2023
- Engaged by MicroSave Consulting as the lead Consultant for Ghana on a MasterCard Foundation’s research into the use of Indigenous Financial Services among Ghanaians with focus on women and the youth.
- Planned and conducted interviews with the Bank of Ghana, Ministry Finance, and Operators in the Indigenous Financials Services space as well as Users of indigenous financial services across four Regions in Ghana.
- Contributed to the report writing on insight gained from the interviews and made recommendations for future study and where support is needed.
- Panelist for the report dissemination webinar
Senior Officer, Corporate Communications
GhIPSS
01.2015 - 03.2019
- Developed and implemented GhIPSS' Corporate Communications policy that streamlined Internal and external communications.
- Introduced GhIPSS branding guidelines that has ensured Brand consistency.
- Developed campaign directions and messaging for all Ghana's Real-time interbank Payments services
- Led C-suite communications by coordinating senior management communications, contributing to speech writing and presentations
- Prep top management and nominated spokespersons for all media interviews and external engagements
- Introduced the GhIPSS the publication of the GhIPSS internal and external newsletters
- Introduced GhIPSS social media presence and leveraged same as cost effective approach to customer education.
Communications Officer
GhIPSS
11.2014 - 11.2015
- Played leading role in developing and implementing communication Campaign, for users of e-zwich card, Clearing House and Ghana's domestic card, gh-link
- Supervised redesigning of GhIPSS website and saw to editing and update of content
- Successfully planned and organized launch of Ghana's Real Time Payment solution and developed go-to-market strategy
- Established and maintained E-library that provided members of staff with white papers and research reports on payment systems
- Proactively introduced event planning & management in house strategies replaced by outsourcing technique.
Communications Support, Internship
SIC Life Company Limited
05.2014 - 11.2014
- Audited about 10 communication materials and channels and recommended approaches and strategies for effective engagement with partners and stakeholders
- Deleted about 5 Facebook handles and created SIC Life's official social media presence and actively utilized same to enhance customer engagement and education
- Collaborated on development of marketing communications strategies for public education on Life Insurance.
- Edited the 2014 Edition of the SiC Life External Newsletter
Broadcast Journalist
Focus FM, Skyy Power FM, Ultimate Radio,
09.2008 - 10.2012
- Talk show host on Focus FM
- On air News caster
- Pitched story ideas to that lead to the reconstruction of researched and wrote stories for submission.
- Responsible for voice-overs for TV and Radio stories, voice editing for all Voice-overs, and stand-ups for television.
- Conducted interviews with anyone directly involved in a story.
- Sourced and interviewed professionals, victims, and academics for case studies and comments.
- Covered range of areas (business, education, healthcare, lifestyle,) as full-time general assignment reporter for both TV/ Radio.
Education
Certified Digital Finance Practitioner - Digital Finance
The Fletcher School, Tufts University
USA2022
Master of Philosophy - Communication & Media Studies
University of Education, Winneba
Winneba, Ghana2014
Bachelor of Arts - English
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana2011
Skills
- Content Strategy Development
- Writing & Editing (short & long-form content)
- People Management skills
- Project Management
- Stakeholder Engagement
- Data Analysis & Reporting
- Storytelling & Messaging
- Brand Consistency
- Collaboration & Interpersonal Skills
- Cross-Cultural Communication
- Flexibility & Adaptability
Accomplishments
- Transformed the GhIPSS Communications function from a support role to a 3 member Unit
- Develop all the go-to-market strategies and campaign direction for Ghana's mobile money interoperability, GhanaPay mobile money, GhQR and the Real-Time Payment Services
- Created and developed GhIPSS social media handles and grew facebook organically to 11,000 followers
- Introduced and implemented all GhIPSS current Employee Engagement activities to boost team work
- Introduced and serve a editor for the GhIPSS External and Internal Newsletters
- Worked with AfricaNenda on Ghana's participation in the state of Instant Payments Reports
- Written speeches for C-suits Executives and top Government officials
- Developed GhIPSS Communication Policy, Branding Guideline and CSR & Sustainability Policy.
- Became first female student leader to serve on the University of Education's governing council
Affiliations
- Chartered Institute of Public Relations,UK- Accredited PR Practitioner
- Member, Institute of Public Relations Ghana
- Member of Women in PR Ghana
- Member, Digital Finance Practitioners Ghana
Languages
English
Bilingual or Proficient (C2)
Software
Canva
Newsletter Publishing Softwares
Video Editing Softwares
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Information
I am available to consult for organizations, particularly Financial Technology companies seeking to venture into the Ghanaian Market.
Interests
Financial and Digital Literacy Advocacy
Report writing
Social Media Management
Stakeholder Engagements
Internal Communication
Personal Branding
Public Relations
Digital Financial Services
Financial Inclusion
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Digital Finance Consultant
MSC MicroSave Consulting
06.2023 - 10.2023
Team Lead, Corporate Affairs & Communications
GhIPSS
03.2020 - Current
Senior Officer, Corporate Communications
GhIPSS
01.2015 - 03.2019
Communications Officer
GhIPSS
11.2014 - 11.2015
Communications Support, Internship
SIC Life Company Limited
05.2014 - 11.2014
Public Relations Support - National Service
KNUST Relations Office
10.2013 - 03.2014
Graduate Research Assistant
Dept. Of Communication & Media Studies, UEW
07.2013 - 03.2014
Broadcast Journalist
Focus FM, Skyy Power FM, Ultimate Radio,
09.2008 - 10.2012
Certified Digital Finance Practitioner - Digital Finance
The Fletcher School, Tufts University
Master of Philosophy - Communication & Media Studies
University of Education, Winneba
Bachelor of Arts - English
Kwame Nkrumah University of Science And Technology
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