Eugene Kwasi Opoku Afrifa
Koforidua
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. With my 23 years work experience at District, Regional, Claims Processing Directorate and Management position, i am known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
24
24
years of professional experience
12
12
years of post-secondary education
Work History
Deputy Director
National Health Insurance Authority, NHIA
04.2025 - Current
- Acting Director of the Claims Processing Center - Cape Coast (Interim Position) - At every instance when the substantive in on all types of leave
- Assisted in developing health insurance policies and implementation strategies.
- Collaborated on data analysis to improve service delivery and operational efficiency.
- Supported stakeholder engagement initiatives to enhance community awareness of health programs.
- Conducted research on health trends to inform policy recommendations and operational improvements.
Regional Director
National Health Insurance Authority, NHIA
08.2024 - 04.2025
- Directed Regional Operational strategies to enhance team performance and achieve business objectives.
- Developed and implemented training programs to improve staff competency and service delivery.
- Collaborated with cross-functional teams to align regional initiatives with corporate goals.
- Analyzed market trends to identify growth opportunities and optimize resource allocation.
- Provide strategic direction for the Region and District Offices.
- Supervise the day-to-day activities at the Regional Office through feedback from monthly Management meetings.
- Serve as a focal person to collaborate with stakeholders at the Regional level.
District Manager
National Health Insurance Authority, NHIA
10.2014 - 08.2024
- Managed daily operations of multiple Enrollment locations, ensuring adherence to company standards.
- Trained and developed team members to enhance performance to achieve Key Performance Indicators (targets).
- Implemented strategies to facilitate the achievement of the overall objectives of the Authority.
- Analyzed data to identify trends, informing strategic decisions for product (NHIS) positioning.
- Offered technical leadership to the District office.
- Authorizes Expenditure.
- Projecting the Corporate image and identity of the Authority.
- Setting objectives for Staff and executing them in line with the Authority’s Vision and Mission.
- Organize training workshops for Staff and Stakeholders.
- Preparing monthly, quarterly and annual reports to the Regional and National offices
District Manager
National Health Insurance Authority, NHIA
10.2004 - 09.2014
- Managed daily operations of multiple enrollment locations, ensuring adherence to company standards
- Trained and developed team members to enhance performance to achieve Key Performance Indicators (targets).
- Implemented strategies to facilitate the achievement of the overall objectives of the Authority.
- Analyzed data to identify trends, informing strategic decisions for product (NHIS) positioning.
- Offering technical leadership to the District office
- Authorizes Expenditure
- Projecting the Corporate image and identity of the Authority
- Setting objectives for Staff and executing them in line with the Authority’s Vision and Mission.
- Organize training workshops for Staff and Stakeholders
- Preparing monthly, quarterly and annual reports to the Regional and National offices
Public Relations and Marketing Officer
Eastern Regional Secretariat (DANIDA) of Health Insurance, and Methodist Mutual Health Insurance Scheme, Koforidua
10.2003 - 09.2004
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
- Collaborated with cross-functional teams to align marketing efforts with organizational goals.
- Analyzed market trends and consumer behavior to inform strategic decision-making.
- Managed digital marketing campaigns across multiple platforms, optimizing engagement metrics.
- Sensitize District by District on the policies of Health Insurance Scheme.
- Monitoring the various Schemes implementation status and offering technical advice.
- Organizing durbars to educate communities on the Health Insurance Policy.
- Designing Logos for some District Offices.
Customer Relations Attendant (Internship)
Ghana Telecom Company (Telecel)
03.2003 - 04.2003
- Provided exceptional customer service by addressing inquiries and resolving issues promptly.
- Maintained cleanliness and organization of work areas to ensure safety and efficiency.
- Assisted with inventory management by tracking supplies and restocking as needed.
- Collaborated with team members to improve workflow processes and enhance productivity.
- Assisting customers who are applying for new telephones.
- Collecting data on reconnections and disconnections.
- Recoding and prepare reports.
- Act as a liaison to customer service point and the auto floor.
- Making useful recommendations to the Marketing Department on customer handling.
Customer Relation Attendant
Regional Office, Electricity Company of Ghana, ECG
08.2001 - 10.2001
- Maintained cleanliness and organization of facilities to ensure a welcoming environment.
- Assisted customers with inquiries, providing excellent service and support.
- Monitored supplies and equipment, reporting needs for replenishment or repairs.
- Collaborated with team members to improve workflow efficiency and customer satisfaction.
- Assisting applicant for new meters and attending to other issues related to customer satisfaction.
- Educating the public on requirements for the application of meters.
Education
Ph.D. - Business Administration (Major -Marketing)
University of Cape Coast
Cape Coast, Ghana 11.2025 - Current
Master of Science - Management And Human Resource Strategy
Kwame Nkrumah University of Science And Technology
Kumasi, Ghana03-2026
Master of Science - Communication And International Marketing
Kwame Nkrumah University of Science And Technology
Accra03-2024
Bachelor of Science - Businee Administration - Marketing
Kwame Nkrumah University of Science And Technology
Accra, Ghana08-2023
Diploma - Business Communication
Athena Global Education - UK
Online07-2022
Master of Science - Business Decision Management
Coventry University - UK
Accra05-2012
Bachelor of Arts - Management Studies
University of Cape Coast
Cape Coast10-2010
Executive Mastery Certificate in Human Resource - Human Resources Management
Graduate School of Governance And Leadership
Accra09-2009
Certificate - Administration And Management
Graduate School of Governance And Leadership
Accra08-2008
Marketing
Koforidua Technical University
Koforidua, Ghana08-2003
No Degree - Visual Art - S.S.S.C.E.
Ghana Secondary School
Koforidua 09.1996 - 12.1999
No Degree - B.E.C.E.
Effiduase Methodist Primary School
Koforidua, Ghana 09.1987 - 04.1996
Skills
- Customer service
- Teamwork and collaboration
- Excellent communication
- Organization and time management
- Problem-solving
- Multitasking Abilities
Timeline
Ph.D. - Business Administration (Major -Marketing)
University of Cape Coast
11.2025 - Current
Deputy Director
National Health Insurance Authority, NHIA
04.2025 - Current
Regional Director
National Health Insurance Authority, NHIA
08.2024 - 04.2025
District Manager
National Health Insurance Authority, NHIA
10.2014 - 08.2024
District Manager
National Health Insurance Authority, NHIA
10.2004 - 09.2014
Public Relations and Marketing Officer
Eastern Regional Secretariat (DANIDA) of Health Insurance, and Methodist Mutual Health Insurance Scheme, Koforidua
10.2003 - 09.2004
Customer Relations Attendant (Internship)
Ghana Telecom Company (Telecel)
03.2003 - 04.2003
Customer Relation Attendant
Regional Office, Electricity Company of Ghana, ECG
08.2001 - 10.2001
No Degree - Visual Art - S.S.S.C.E.
Ghana Secondary School
09.1996 - 12.1999
No Degree - B.E.C.E.
Effiduase Methodist Primary School
09.1987 - 04.1996
Master of Science - Management And Human Resource Strategy
Kwame Nkrumah University of Science And Technology
Master of Science - Communication And International Marketing
Kwame Nkrumah University of Science And Technology
Bachelor of Science - Businee Administration - Marketing
Kwame Nkrumah University of Science And Technology
Diploma - Business Communication
Athena Global Education - UK
Master of Science - Business Decision Management
Coventry University - UK
Bachelor of Arts - Management Studies
University of Cape Coast
Executive Mastery Certificate in Human Resource - Human Resources Management
Graduate School of Governance And Leadership
Certificate - Administration And Management
Graduate School of Governance And Leadership
Marketing
Koforidua Technical University