Esther-Nicole Adomako
A Product UX Designer & Researcher
Accra
Summary
UX designer and researcher focused on creating user-friendly digital products. Expertise in usability testing, UX writing, and product audits to enhance user experiences. Committed to supporting startups and businesses in developing effective and usable solutions.
Overview
7
7
years of professional experience
Work History
Intern, Product Management
Orange Tech
07.2025 - Current
- Assist in conducting user and market research for product development.
- Collaborate with cross-functional teams to streamline product development processes.
- Continually revise UX content for Payjack, Orange Tech's flagship Fintech app.
- Develop user-flows for Orange Tech products.
- Create personas to continuously improve products.
Freelance — Product Design Lead
UX Quotient
Accra
02.2023 - Current
- Lead a freelance, cross-functional team of two designers and one developer to successfully deliver client products from concept to launch.
- Worked with a client to design their e-commerce website, resulting in a 25% increase in visibility and a 40% increase in their customer purchase rate in two months.
- Collaborate with in-house developers and key stakeholders of clients to deliver on projects.
- Design and maintain clients' product style guide.
- Conduct UX research and usability tests to develop user-centered products that meet both user and business needs.
- Improve websites and apps for clients by leveraging UX research, UX auditing, writing, and design to enhance user experiences and drive higher customer engagement.
- I audited the website of a Canada-based SEO company to identify user experience gaps for iteration.
- I audited the website and crafted UX content for STEMAIDE, an ed-tech company in Ghana.
Professional Intern - Product UX Designer
Consolidated Bank Ghana
Accra
05.2024 - 11.2024
- A usability test I conducted revealed that customers were frequently skipping 'Select Account Source,' a feature in the 'Account to Wallet' service on CBG's new mobile app due to its design placement.
- I designed new interfaces, crafted new UX content, and collaborated with CBG's product development vendors and business analysts to implement the new designs. This increased customers' engagement and transactions for the 'Account to Wallet' service.
- I audited CBG's website to identify user experience gaps for iteration.
- In CBG's effort to promote financial inclusion and accessible banking solutions for hearing and visually impaired persons, I led my fellow female interns to report on researches we conducted at Adjeikoko school for the deaf & dumb, and Ghana Blind Union.
- Collaborated with vendors on Adobe XD to review and iterate CBG's retail internet banking service designs, and UX copy.
Junior UX Writer & Content Analyst
Yellow Card Financial
United States
06.2022 - 01.2023
- Researched and crafted clear, persuasive UX content for Yellow Card's website landing page, and mobile app onboarding screens.
- Crafted UX content for landing pages for more than 14 African countries where Yellow Card operates.
- Crafted UX content for 'Yellow Card Academy' to educate users and improve user engagement.
- Researched and created a comprehensive localisation guide for the UX team, ensuring consistency to improve user experience design for diverse regions.
- Supported the UX research team by recruiting research participants for user interviews and surveys.
- Collaborated with UI/UX designers, the marketing team, and product managers to align product content with SEO best practices.
- Participated in usability tests and surveys to improve Yellow Card's website and app.
- Incorporated relevant feedback from product managers, product owners, and other relevant stakeholders into UX content work.
- Audited and optimised content on Yellow Card's website, resulting in increased engagement and organic traffic.
Business Development Executive / UX Writer
8D Ghana Limited
Accra
10.2018 - 03.2020
- I proactively volunteered to write and analyse UX copy for UI/UX designers and developers, resulting in a 40% reduction in product development time.
- Presented products to potential clients and stakeholders, and effectively communicated value propositions.
- Stayed current on company services to provide accurate information to clients.
Education
Product Management - Information Technology
Digital Frontiers Institute
03-2025
Google UX Design Professional Certificate - UX Design
Coursera
United States10-2023
Executive Strategic Leadership Management Certificate - Leadership Management
Jacobs-Abbey Institute For Leadership Studies
New York, United States07-2021
Project Management Training & Completion Certificate - Project Management
Cambridge Center of Excellence
Accra08-2020
Bachelor of Science - Medical Microbiology And Bacteriology
University For Development Studies
Tamale12-2014
Skills
- UX research
- Product UX design
- Usability testing
- UX writing and auditing
- Persona development
- Stakeholder management
- Localising digital products
Soft Skills
- Empathy and active listening
- Ability to collaborate with diverse teams to achieve project goals
- Utilise good communication skills to foster good relationships with product users and stakeholders
- Attention to detail
- Continuously learn to improve UX skills
- Ability to work on a hybrid schedule
Languages
English, Akan
First Language
French
Beginner
A1
Timeline
Intern, Product Management
Orange Tech
07.2025 - Current
Professional Intern - Product UX Designer
Consolidated Bank Ghana
05.2024 - 11.2024
Freelance — Product Design Lead
UX Quotient
02.2023 - Current
Junior UX Writer & Content Analyst
Yellow Card Financial
06.2022 - 01.2023
Business Development Executive / UX Writer
8D Ghana Limited
10.2018 - 03.2020
Product Management - Information Technology
Digital Frontiers Institute
Google UX Design Professional Certificate - UX Design
Coursera
Executive Strategic Leadership Management Certificate - Leadership Management
Jacobs-Abbey Institute For Leadership Studies
Project Management Training & Completion Certificate - Project Management
Cambridge Center of Excellence
Bachelor of Science - Medical Microbiology And Bacteriology
University For Development Studies
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