ERNEST BAMFO ANSON
Accra
Summary
Business development professional with focus on identifying growth opportunities and forging strategic alliances. Adept at leading teams to achieve impactful business outcomes while maintaining high standards. Known for fostering collaborative environments and adapting to evolving market needs. Expertise in negotiation, strategic planning, and relationship management.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Head of Business Development, Credit & Recoveries
Golden Pride Savings & Loans
01.2016 - Current
- As Head of Credit for the bank, I manage a credit portfolio of GHC 25 million as of the end of June 2024. Also, I am a member of the Credit Committee, which appraises all SME, Payroll, and Susu loan requests from clients. Not only that, I multitask as acting Head of Recoveries since 2020; my team of three and I have successfully maintained a loan recovery rate of 98% since I assumed the role.
- As head of Credit, I am responsible for all Credit Administrative documentation, and the submission of all Bank of Ghana Reports.
- In my business development role, I have successfully concluded a fund management services contract with the following mining industry labor associations. These include staff of Newmont Akyem and Ahafo mines, ROCKSURE INT, Golden Star Resources Prestea, Bogosu, and Blue Skies Industries in Nsawam, Tema Drydock, among others.
- Directed strategic partnerships to enhance market positioning and drive revenue growth.
- Spearheaded business development initiatives, resulting in expanded client base and increased market share.
- Cultivated relationships with stakeholders, fostering collaboration that resulted in successful project execution.
- Mentored team members, promoting professional development and enhancing overall departmental performance.
- Implemented process improvements that streamlined workflows and increased efficiency across business development operations.
- Built relationships with customers and community to establish long-term business growth.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
- Analyzed competitor activities to identify potential threats or opportunities within the marketplace.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Championed continuous improvement within the organization by embracing innovation and out-of-the-box thinking.
- Mentored junior team members, fostering their professional growth and skill development.
- Collaborated with other departments to ensure seamless execution of company initiatives.
- Developed comprehensive marketing plans that increased brand awareness, driving higher sales numbers.
- Expanded company presence in new markets by identifying opportunities and establishing partnerships.
- Strengthened client relationships through consistent communication and timely resolution of issues.
- Conducted market research to identify emerging trends and adjust business strategy accordingly.
- Spearheaded customer acquisition strategies, successfully onboarding numerous new clients.
Business Development Manager
UT Logistics Ghana
10.2012 - 01.2016
- My main duties and responsibilities as a Business Development Manager included managing the Outbound and Inbound communication that impact on the Brand essence of the organization. Most importantly, I was leading my team to prospect and win over long term sustainable business clients. Some note-worthy, Service Level Agreement (SLA’s) signed included a Refined Palm Oil supply contract with Samsung Construction and Trading of Korea. Warehousing services contract with Bollore Africa, Collateral Management contract with UT Bank and Louis Dreyfus Commodities. Others include providing Project cargo handling, warehousing and haulage service contract with NMS Infrastructure of the United Kingdom.
- Www.ut-logistics.com/
Regional Sales Manager (Bagged Commodities)
Olam Ghana Limited
02.2008 - 10.2012
- My core Duties and Responsibilities included developing route to market strategies for bulk food commodities like rice and sugar from Vietnam, Thailand, USA and Cambodia. In addition, together with my team of 4, we were to set sales targets for our KD’s, agree on an acceptable 21-day credit limit, take the KD stock order and ensure invoicing is done before the stock is delivered to the customer’s warehouse.
- A major aspect of our day-to-day routine was competitor and price monitoring to ensure an immediate response in order for the brand to stay competitive always. The Regional Sales Manager was responsible for Setting sales team targets and incentives in addition to proposing and negating same for the KDs.
- As at the end of financial year 2011, the business portfolio within my region was around US$12Million.
- Www.olamgroup.com
Regional Sales Manager
PZ Cussons Ghana Ltd
04.2003 - 02.2008
- My core Duties and Responsibilities as a Regional Sales Manager included negotiating annual sales targets in OTC products, Personal Care, Home Care and Dairy Products with Key Distributors (KD). In addition, I was involved in planning delivery schedules in conjunction with Warehouse Manager. To ensure fast uptake from customer store shelf, I organized the sales routes, retailer shop branding, shelf displays and market promotion.
- As a result of my consistent push, I achieved with my team, the sales targets for Home Care and Dairy Products for the FY10 - 12.
- Http://www.pzcussonsghana.com/
New Product Introduction Coordinator
Promasidor Ghana Ltd
04.1999 - 03.2003
- The major task assigned to the New Product Introduction Coordinator was to coordinate with Product Development Team to facilitate product testing among major users before the product launch. Recruit and train sales team on the attributes of the new product. In addition, I planned and implemented the open market launch. Not only that, I also assisted with the development of marketing and communication materials for new product.
- Www.promasidor.com
Education
Master of Business Administration - Marketing Management
Central University
Ghana01.2009
Bachelor of Arts with Honors - Geography and Resource Development
University of Ghana
Ghana01.1997
GCE Advance Level - Geography, Economics & Government
Ghana Secondary School
01.1991
Skills
- I possess proficiency in the following Microsoft Suit applications, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook and X100 Plus Banking Software
- Credit management
- Strategic partnerships
- Market analysis
- Stakeholder engagement
- Sales negotiation
- Process improvement
- Cross-functional leadership
- Customer acquisition
- Performance metrics
- Brand development
- Team mentoring
- Revenue growth strategies
- Relationship building
- Sales presentations
- Mentoring and coaching
Accomplishments
- Led my sales team to achieve record sales of 13,000MT of Thai rice within four months. Led the charge to break the glass ceiling as the first Ghanaian Sales Manager in Olam Ghana Limited.
- Additionally, I initiated and helped seal a commodity supply contract for food commodities with Samsung C&T of Korea. Finely, I Successfully led the New Product Introduction team in the Introduction of ONGA Food Seasoning, Cowbell Coffee, Loya Milk among others.
Certification
- Credit Risk Management - March 2021 (Ghana Association of Savings & Loans)
- Movable Asset-Based Lending Training - 2019 (IFC & BoG)
- Interpreting the Financial Statement - 2022 (Ghana Association of Savings & Loans)
- Performance Management - 2017 (2MB Consulting Services)
- Improving Cost Income Ratio & Financial Statement Analysis - 2016 (JPCANN Associates)
- Advanced Management Skills Masterclass - 2016 (Michael Potter International)
- Leadership Skills under the Bullet Proof Manager Training Series - 2013 (CRESTCOM INTERNATIONAL LLC, Colorado, USA.)
- Presentation Skills - 2013 (OTCEER)
- Strategic Customer Service - 2009 (EAGLE 8 Consulting)
- Marketing & New Product Development - 2006 (Yankah & Associates, IFC and EPC)
- Techniques for Closing Sales - 2003 (Leadership & Career Dev’t Consult)
- Management & Development of the HR Asset in a Work Environment - 2001 (PEM Consultancy)
- Corporate Planning - 1998 (Ghana Post Training School)
LANGUAGES PROFICIENCY
English: Read - Excellent, Write - Excellent, Speak - Excellent
Twi: Read - Proficient, Write - Proficient, Speak - Excellent
Ga: Read - Proficient, Write - Proficient, Speak - Excellent
Timeline
Head of Business Development, Credit & Recoveries
Golden Pride Savings & Loans
01.2016 - Current
Business Development Manager
UT Logistics Ghana
10.2012 - 01.2016
Regional Sales Manager (Bagged Commodities)
Olam Ghana Limited
02.2008 - 10.2012
Regional Sales Manager
PZ Cussons Ghana Ltd
04.2003 - 02.2008
New Product Introduction Coordinator
Promasidor Ghana Ltd
04.1999 - 03.2003
Bachelor of Arts with Honors - Geography and Resource Development
University of Ghana
GCE Advance Level - Geography, Economics & Government
Ghana Secondary School
Master of Business Administration - Marketing Management
Central University
WEAKNESS
I tend to be overly strict with my subordinates in ensuring that targets are completed on time and according to the standards. I am learning to control my desire to push my staff beyond the limit by motivating them, rather than supervision.
NOMINATION & REPRESENTATIONS
- Represented the Children of Ghana in the First Voice of the Children Conference 1990 in Netherlands
- Nominated as best Product Introduction Manager for the brand ONGA Food Seasoning
- Received Certificate of Recognition from my employer Olam Ghana Ltd.
COMPETENCIES
Ability to adapt to any environment and gain the required knowledge in a short time. An excellent Public Speaker, adept at developing crucial business relationships, a Sales Team Coach and an Innovative & Creative Thinker
References
- Johnson, Boadi Asamoah, Managing Director, 0208212953, Golden Pride Savings & Loans
- Onesimus, Blankson, Head Banking Operations, 0246943720, Golden Pride Savings & Loans
QUALIFICATIONS
- More than 10 years of successful experience in Marketing, Sales and Business Development in indigenous and multinational work environments.
- I am a self-motivated achiever who combines task excellence, integrity, innovation and best practice to achieve immediate and long-term goals and objectives.
- Skilled Business Developer who has created and executed high-impact, trade channel and consumer campaigns that consistently generated expected revenues, improved product performance and attracted targeted market segments.
Internatioanal current affairs and UAP ethusiast.
Proficient in the written and spoken English, Spoken Twi and Ga