Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Leadership Highlights
Tools And Systems
Timeline
Generic
Open To Work

ERIC OWUSU FORSON

Accra

Work Preference

Job Search Status

Open to work

Desired Job Title

SALES & BUSINESS DEVELOPMENT LEAD (AFRICA REGION)HEAD OF SALES – RETAIL & SMEAREA SALES MANAGERRELATIONSHIP MANAGER – SME & RETAIL BANKING

Work Type

Full TimePart TimeContract WorkGig WorkConsultingVolunteerSeasonal Work

Location Preference

Hybrid
Location: Accra, GH
Open to relocation: Yes

Salary Range

$89000/yr - $900000/yr

Important To Me

Career advancementHealthcare benefitsWork from home option401k matchCompany CultureWork-life balanceFlexible work hoursPersonal development programsTeam Building / Company RetreatsPaid sick leavePaid time offStock Options / Equity / Profit Sharing4-day work week

Summary

Sales and Business Development Executive with a strong record of driving revenue growth through strategic partnerships and institutional engagement. Expertise in building scalable commercial ecosystems and executing data-driven go-to-market strategies. Proven success in leading high-performing teams to achieve significant market expansion and institutional acquisition across diverse sectors.

Overview

18
18
years of professional experience

Work History

SALES & BUSINESS DEVELOPMENT LEAD (AFRICA REGION)

Coral Reef Innovation Africa
01.2026 - Current
  • Driving annualized revenue targets exceeding GHS 115M by executing enterprise sales strategies, institutional acquisition frameworks, and strategic stakeholder engagement initiatives across educational institutions, government agencies, corporate organizations, and development ecosystems.
  • Built and managing a GHS 346M+ institutional sales pipeline through structured pipeline coverage management, CRM forecasting systems, and data-driven commercial execution frameworks.
  • Leading multi-sector business development initiatives targeting schools, TVET institutions, universities, NGOs, ministries, corporate organizations, and donor-funded projects to accelerate ecosystem-wide growth and digital transformation.
  • Increased institutional acquisition opportunities through enterprise sales engagement, strategic partnerships, channel expansion, and stakeholder relationship management across Ghana and broader African markets.
  • Spearheaded a strategic partnership with MTN Foundation Ghana to support the deployment of AI-powered learning laboratories at the University for Development Studies, advancing STEM education, digital innovation, and workforce readiness initiatives.
  • Led collaboration initiatives with GNPC Foundation to deploy AI and digital learning laboratories across underserved communities, increasing access to technology-driven education and digital inclusion programs.
  • Drove strategic engagement with the Judicial Service of Ghana to support the digital transformation and modernization of Ghana’s judicial ecosystem through AI-enabled operational efficiency and judicial digitization initiatives.
  • Supported partnership development with the Ministry of Education, Ghana, to champion national digital literacy and AI adoption initiatives aimed at strengthening technology education and workforce preparedness across educational institutions.
  • Initiated a nationwide capacity-building project with the District Assemblies Common Fund focused on training Metropolitan, Municipal, and District Chief Executives (MMDCEs) and management teams across Ghana on AI adoption, productivity enhancement, and digital workplace transformation.
  • Strengthened global technology collaboration efforts through strategic engagement with Intel to support AI education, workforce development, teacher upskilling, and student-focused digital training initiatives.
  • Reduced institutional sales cycle timelines to under 90 days through stakeholder mapping, proposal optimization, executive engagement, and ROI-focused institutional sales strategies.
  • Improved proposal-to-close conversion performance through structured account management, commercial business cases, and disciplined follow-up frameworks.
  • Expanded recurring revenue growth opportunities by promoting bundled device, subscription, training, and support solutions, sustaining strong institutional platform adoption and customer retention.
  • Driving geographic expansion initiatives into new constituencies and regions through targeted institutional acquisition campaigns and strategic partnership development.
  • Maintaining sustainable commercial growth through qualified lead generation, KPI-driven sales management, and high-level stakeholder engagement frameworks.
  • Leading cross-functional collaboration across sales, partnerships, deployment, and training teams to accelerate institutional onboarding, learner activation, and ecosystem adoption initiatives.
  • Supporting the deployment of AI and STEM learning infrastructure through institutional sales, enterprise partnerships, and donor-funded educational transformation programs.
  • Driving long-term business sustainability by strengthening recurring revenue streams, improving institutional retention, and increasing ecosystem penetration across strategic sectors.

HEAD OF SALES – RETAIL & SME

Surfline Communications
08.2015 - 01.2025
  • Increased annual regional revenue from GHS 1M to GHS 2.3M within 12 months through structured pipeline management, territory optimization, and strategic channel expansion initiatives.
  • Drove 35% year-on-year subscriber growth and increased ARPU by 25% through data-driven retail expansion and enterprise sales strategies across multiple regions.
  • Expanded the retail and distribution ecosystem from zero to over 1,200 active outlets, significantly improving market penetration, customer accessibility, and brand visibility.
  • Achieved 20% SME revenue growth over two years through targeted business development campaigns, customer segmentation, and strategic account management.
  • Established and nurtured relationships with 50+ strategic commercial partners, distributors, and enterprise accounts, enhancing customer retention and driving long-term commercial value.
  • Led and developed a team of 50+ sales professionals across 10 retail outlets and 3 regions, increasing productivity by 40% through KPI-driven performance management and coaching systems.
  • Reduced stock-outs by 25% through improved inventory planning, logistics coordination, and sales tracking systems.
  • Optimized trade marketing investments and promotional budgets through data-driven commercial decision-making and ROI-focused execution strategies.
  • Increased customer acquisition by 30% through the successful rollout of new data bundle and device sales initiatives.
  • Achieved 100% product visibility across trade and retail channels through disciplined go-to-market execution and merchandising strategies.
  • Developed regional market expansion initiatives that strengthened retail presence and accelerated customer acquisition performance.

AREA SALES MANAGER

Diageo – Guinness Ghana Breweries Limited
03.2012 - 05.2015
  • Expanded distributor customer base from 300 to over 2,000 retail outlets within six months through aggressive market acquisition and strategic channel development.
  • Achieved 20% year-on-year sales growth across assigned territories through market segmentation, outlet optimization, and strategic sales execution initiatives.
  • Launched Armstrong and Ruut Extra Premium brands, achieving average weekly sales of 600 cases through targeted go-to-market strategies.
  • Increased premium product penetration by 18% through BTL campaigns, trade activations, and stakeholder engagement.
  • Enhanced outlet performance by 18% through customized commercial strategies and effective relationship management.
  • Led visibility and merchandising execution across 500+ outlets, contributing to measurable market share growth.
  • Mentored and coached trade promoters and field personnel, increasing execution effectiveness and field productivity by 30%.
  • Reduced market conflict by 40% through distributor engagement, compliance monitoring, and pricing governance frameworks.

RELATIONSHIP MANAGER – SME & RETAIL BANKING

Bank of Africa Ghana
03.2008 - 01.2012
  • Managed a portfolio of 200+ SME and retail clients, increasing wallet share through enterprise relationship management and cross-selling strategies.
  • Grew loan portfolio by 35% while maintaining a 98% repayment rate through disciplined risk management and client engagement frameworks.
  • Acquired 100+ new SME and retail clients within 12 months through targeted campaigns and strategic pipeline development.
  • Developed and launched the Senior Citizen Account, onboarding 600 customers within three months and generating over GHS 1M in liabilities.
  • Structured working capital, trade finance, and asset financing solutions with cross-functional teams to enhance client growth.
  • Championed digital banking adoption initiatives, driving increased transaction volumes and improving operational efficiency.
  • Represented the bank on the National E-zwich Committee, promoting digital payment adoption and leading internal product capability sessions.
  • Collaborated with compliance and operations teams to streamline KYC, AML, and credit processes while maintaining regulatory compliance standards.

Education

MBA - Business Management

University of Gold Coast
Accra, Ghana
01-2020

Bachelor of Education - Psychology (Accounting & Economics Option)

University of Cape Coast
01-2008

Skills

  • Enterprise Sales
  • Institutional Sales
  • Strategic Partnerships
  • Government Relations
  • CSR Partnership Development
  • Revenue Growth Strategy
  • Pipeline Coverage Management
  • Business Development
  • Commercial Leadership
  • Stakeholder Engagement
  • Go-to-Market Strategy
  • Channel Development
  • Market Expansion
  • Contract Negotiation
  • Recurring Revenue Growth
  • Key Account Management
  • CRM & Sales Analytics
  • Team Leadership & Coaching
  • Territory Planning
  • Digital Transformation
  • AI Ecosystem Development
  • SME Business Development
  • Customer Acquisition
  • Data-Driven Decision Making
  • Salesforce CRM
  • Power BI
  • Microsoft Excel
  • Microsoft PowerPoint
  • CRM Analytics
  • Territory Planning Software
  • Retail Audit Tools
  • Sales Reporting Systems
  • Pipeline Forecasting Tools
  • AI Productivity Tools

Languages

  • Twi
  • Ga
  • Fante
  • English
  • Twi
  • Ga
  • Fante

Leadership Highlights

  • Built and scaled commercial ecosystems from zero to over 1,200 active retail outlets across multiple regions.
  • Led strategic AI and digital transformation partnership initiatives across government, education, and enterprise sectors.
  • Developed strategic collaborations with ministries, foundations, technology companies, and institutional stakeholders to accelerate AI adoption and workforce readiness initiatives.
  • Demonstrated expertise in enterprise sales, institutional acquisition, government engagement, and recurring revenue growth strategies.
  • Successfully led high-performing commercial teams across telecommunications, FMCG, banking, and innovation ecosystems.
  • Proven capability in market expansion, ecosystem development, stakeholder management, and strategic commercial execution.

Tools And Systems

  • Salesforce CRM
  • Power BI
  • Microsoft Excel
  • Microsoft PowerPoint
  • CRM Analytics
  • Territory Planning Software
  • Retail Audit Tools
  • Sales Reporting Systems
  • Pipeline Forecasting Tools
  • AI Productivity Tools

Timeline

SALES & BUSINESS DEVELOPMENT LEAD (AFRICA REGION)

Coral Reef Innovation Africa
01.2026 - Current

HEAD OF SALES – RETAIL & SME

Surfline Communications
08.2015 - 01.2025

AREA SALES MANAGER

Diageo – Guinness Ghana Breweries Limited
03.2012 - 05.2015

RELATIONSHIP MANAGER – SME & RETAIL BANKING

Bank of Africa Ghana
03.2008 - 01.2012

MBA - Business Management

University of Gold Coast

Bachelor of Education - Psychology (Accounting & Economics Option)

University of Cape Coast

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ERIC OWUSU FORSON