ERIC ODAME
KOFORIDUA
Summary
Marketing Executive with stellar background propelling customer engagement through innovative campaigns and targeted media placement. Successful at maximizing brand image and profitability by creating strategies based on deep understanding of target audience. Proven history of managing multiple activities from sales to meeting targets while meeting strict deadlines and a motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
2
2
years of professional experience
Work History
Head of Marketing
Eko Mass media
Koforidua
08.2022 - Current
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Recruited and trained staff members within the marketing department ensuring alignment with corporate goals and objectives.
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Analyzed competitors' activities in order to develop effective counter-marketing initiatives.
- Utilized analytics tools to measure performance of campaigns and optimize results accordingly.
- Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
- Collaborated with team to forecast based on sales and product profitability.
- Built relationships with key journalists and bloggers in order to secure press coverage for company events, products, services.
Sales Executive
Sic Life Savings And Loans
- Sourced new sales opportunities through inbound lead follow-up.
- Contacted current and potential clients to promote products and services.
- Trained junior sales staff on techniques for improving customer service experience.
- Identified new potential markets and developed plans for targeting them.
- Contacted existing customers or clients to gather testimonials and evidence to support sales proposals.
- Implemented processes for cross-selling products or services based on customer needs.
- Analyzed sales data to identify trends in customer preferences
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
Education
Bachelor of Technology - Accounting
Koforidua Technical University
Koforidua05-2018
Skills
- Creative Direction
- Product Marketing
- Sales Enablement
- Competitive Analysis
- Recruitment and Hiring
- Sales Promotions
- Digital Advertising
- Quantitative Analysis
- ROI Analysis
- Marketing Plan Development
- Product Launches
- Sales Strategies
Timeline
Head of Marketing
Eko Mass media
08.2022 - Current
Sales Executive
Sic Life Savings And Loans
Bachelor of Technology - Accounting
Koforidua Technical University
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