Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Eric Kwofie

Eric Kwofie

Bibiani

Summary

Dynamic leader with a proven track record at Elielsie Micro Credit Enterprise, enhancing customer satisfaction and exceeding sales targets through effective branch operations management and relationship building. Skilled in market research and client acquisition, I excel in mentoring teams to achieve over 100% of performance goals. Renowned for an excellent work ethic and approachable demeanor, I drive growth and operational efficiency.

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Overview

11
11
years of professional experience

Work History

Branch Manager

Elielsie Micro Credit Enterprise
05.2022 - 12.2024
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Maintained friendly and professional customer interactions.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Assessed employee performance and developed improvement plans.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Complied with regulatory guidelines and requirements.
  • Consulted customers to boost product sales and services.
  • Examined customer loan applications for loan approvals and denials.
  • Resolved various issues impacting sales management and business operations.
  • Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
  • Completed filings and upheld strict compliance with regulatory agencies and supervisors.
  • Submitted loan applications to underwriter for verification and recommendation.
  • Compiled database of loan applicants' credit histories, financial statements and other financial information.
  • Complied with established internal controls and policies.
  • Analyzed business processes to identify cost savings and operational efficiencies.
  • Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
  • Utilized financial software to prepare consolidated financial statements.
  • Prepared internal and regulatory financial reports, balance sheets and income statements.

Marketing Manager

Daily Capital Micro Finance
06.2014 - 03.2016
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing tools .
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Performed market segmentations, targeting and positioning for each product line.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Led a team of marketing professionals to deliver high-quality customer driven services
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Assisted the loans department in weekly loan recovery.

Education

HND Marketing - Marketing

Takoradi Polytechnic
Takoradi
07.2010

WASCE - General Arts

Konongo Odumase Senior High School
Konongo
05.2004

Skills

  • Branch Operations Management
  • Customer Service
  • Customer Relationships
  • Excellent time management skills
  • Excellent work ethic
  • Attention to Detail
  • Coaching and Mentoring
  • Relationship building and management
  • Client Relationship Management
  • Relationship Management
  • Strong team-builder
  • Verbal/written communication
  • Staff Management
  • Decision-Making
  • Team Player
  • Relationship Building
  • Staff Supervision
  • Sales management
  • Staff Training
  • Work Prioritization
  • Goals and performance
  • Conflict Resolution
  • Client acquisition
  • Friendly
  • Approachable
  • Loan Documentation
  • Marketing
  • Market Research
  • Willing to Learn
  • Know Your Customer
  • Proactive and Focused

Languages

English
Advanced (C1)
Nzema
Advanced (C1)
Twi
Bilingual or Proficient (C2)

Timeline

Branch Manager

Elielsie Micro Credit Enterprise
05.2022 - 12.2024

Marketing Manager

Daily Capital Micro Finance
06.2014 - 03.2016

HND Marketing - Marketing

Takoradi Polytechnic

WASCE - General Arts

Konongo Odumase Senior High School

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Eric Kwofie