ERIC ANTWI

A seasoned senior sales and marketing management professional with over a decade of relevant experience in driving revenue growth and market expansion within dynamic consumer goods industries. Skilled at optimizing operational efficiencies and maximizing ROI through effective sales and marketing strategies. Equipped with extensive experience in field sales supervision, customer-based coordination, and marketing management. Well-versed in market dynamics and competitor analysis. Able to thrive in fast-paced environments while developing and executing innovative marketing campaigns that capture market share and enhance brand visibility. Proficient in team leadership and cross-functional collaboration.

• Area Sales Manager, Olam Ghana Limited, 04/01/2024, Present, Meet and exceed sales targets for the assigned territories., Identify and acquire new customers, as well as up-sell to the existing customer base., Manage the entire sales cycle from prospection through to successful closure., Build strong relationships with key accounts., Build a strong pipeline and ensure accurate sales forecasting and account planning., Coordinate with other teams to ensure smooth delivery of products and services., Prepare regular reports and participate in regular meetings to review performance., Analyze market trends and competitors' activities and formulate strategies to respond to these., Coach the Primary and Secondary sales force to live up to their tasks.
• Field Sales Supervisor, Nestle Ghana Limited, 2018, 03/01/2024, Developed a coverage expansion plan that increased total coverage from 990 customers to 1602 customers, representing a 38% increase., Delivered a total volume growth of 8% in sell-in and 28% in sellout between 2022 and 2023 for the territory., Increased the total business volume growth contribution from 4% to 7% with current customers in 2022 and 2023., Developed two customers contributing a total volume of 98 tons and 219 tons, compared to their previous contributions of 43 tons and 170 tons, representing a 53% and 22% volume increase, respectively., Assisted in the distributor's sellout growth in four categories: Beverages, Baby Foods, Evaporated Milks, and Powdered Milks, winning the best category awards in each category in 2021 and 2022., Introduced the Sub wholesale channel to the distributor and achieved a remarkable volume achievement of 100 tons monthly, becoming the second-highest contributor in the Sub wholesale Channel nationally., Won the Best FSS award two consecutive years, 2020 and 2022, with two different customers., Developed a field supervision model for the Sales Force, helping them become the Best Sales team for the years 2022 and 2023., First Acting Area Sales Manager to achieve a quarterly target of 136% for the region., Initiated alternative trade channels which were fully managed by commercial departments., Developed the palm wine stretch to become a visit route for Management.
• Customer Based Coordinator, Nestle Ghana Limited, 2016, 2018, Ensured the availability of the client's products in customers' and distributors' warehouses by maintaining a Perfect Order Cycle, contributing to consistent monthly target achievement from 2017 to 2018., Achieved zero stock discrepancies in the 2016 and 2017 stock audit periods through well-managed Physical and DMS1 stocks., Recorded reduced losses from GH 257,789 to GH 54,000 in 2016 and GH 330,900 to GH 78,009 in 2017 at Kaysens during my tenure with the customer.
• Field Sales Coordinator, Nestle Ghana Limited, 03/01/2012, 02/01/2016, Developed a Price Survey template which became the most reliable source of price survey reports for all coordinators nationally from 2013 to 2016., Awarded the Best Coordinator for three consecutive years, 2013, 2014, and 2015., Led my team to be recognized as the Best Nestle Professional Sales Team for 2014 and 2015., Identified two NP customers who contributed GH 1,200,000 monthly, representing 20% of the total NP target of GH 6,000,000.
• Marketing Officer, Artikas Limited, 07/01/2011, 03/01/2012, Implemented a customer feedback system, leading to improvements in customer satisfaction., Developed and executed targeted marketing campaigns resulting in a 15% increase in brand awareness within the first six months.

• Sales & Marketing Management
• Territory Management and Planning
• Distributor Relationship Management
• Customer Relationship Management (CRM)
• Operational Efficiency
• Team Leadership & Cross-functional Collaboration
• Market Analysis and Competitor Intelligence
• Field Sales Supervision
• Inventory Management & Supply Chain Coordination
• Proficient in MS Office Suite

• Mr. Ernest Odame, Regional Sales Manager, Nestle Ghana Limited, +233244771228
• Mr. Agyeman Duah, Commercial Manager, Nestle Ghana Limited, +233209993371
• Mr. Paul Asiedu, Area Sales Manager, Nestle Ghana Limited, +233243284760