Summary
Overview
Work History
Education
Skills
Personal Information
Hobbies and Interests
Training
References
Timeline
Generic

EMMANUEL TAKYI ASHONG

ACCRA

Summary

To work-in a challenging position, utilizing my natural abilities as well as those developed through my education and experience - excel where ever I find myself. Forward-thinking Buniess Development Expert with over 15 years of experience enhancing sales and client-relationship management. Talented at strategically pursuing new business opportunities and capitalizing on emerging market trends. Exceptional business acumen and history achieving remarkable channel growth with results-oriented approaches.

Overview

21
21
years of professional experience

Work History

Business Development Manager

DISTINCT IMAGE DEVELOPERS
ACCRA
01.2024 - Current
  • Identified potential clients, built relationships, and negotiated contracts.
  • Maintained a database of existing customers and prospective leads.
  • Leveraged cold calling, in-person visits and referrals to build leads.
  • Maintained open and ongoing communication with clients to meet needs and expectations.
  • Determined business development opportunities and implemented effective strategy for client acquisition.
  • Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
  • Established new customer accounts using negotiation and sales closing abilities.
  • Developed and implemented strategies to increase sales and market share.
  • Drafted proposals for prospects in response to their requests for information.
  • Researched target markets to understand the needs of current and potential customers.
  • Collaborated with internal teams for successful execution of projects.
  • Provided training to sales staff on effective communication techniques when dealing with clients.
  • Analyzed customer feedback to identify areas for improvement in products and services offered.
  • Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
  • Gathered and analyzed business, market and competitor information to support development of strategic marketing plan.
  • Drove customer intimacy and brand value by defining and segmenting needs, pain points and buying behaviors.

Sales and Marketing Manager

UT PROPERTIES LIMITED
ACCRA
02.2019 - 12.2023
  • Maintained relationships with existing clients by ensuring their needs are met on time.
  • Managed a team of sales representatives by providing guidance, training, and support when needed.
  • Analyzed competitor activities in the market and identified opportunities for growth.
  • Conducted market research to understand customer needs and preferences.
  • Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
  • Monitored customer satisfaction levels through surveys and feedback mechanisms.
  • Developed and implemented sales strategies to target potential customers.
  • Coordinated with marketing team to create effective campaigns for products or services.
  • Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
  • Assisted in developing content for social media platforms such as Facebook or Twitter for increasing brand visibility.
  • Ensured compliance with company policies while carrying out day-to-day activities.
  • Organized events such as conferences, exhibitions, seminars. to promote products and services.
  • Performed data analysis using software tools like Excel or Tableau for better understanding of customer behavior patterns.
  • Resolved customer complaints regarding sales and service.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Motivated and mentored employees to increase knowledge, skills and career potential within company.
  • Prepared reports on key metrics such as leads generated, conversion rates, ROI.

BUSINESS DEVELOPMENT MANAGER

UT PROPERTIES
01.2017 - 01.2019
  • Developing growth strategies and plans
  • Manage tenders and quotations
  • Responsible for Social Marketing
  • Implemented productivity, quality and customer service standards to attract and maintain clients relationship
  • Motivate team members for /to exceptional performance
  • Addressing /responding to clients complaints within 48 hours
  • Developing client proposals and present at stakeholders meeting
  • Improve the bottom line by ensuring opportunities are addressed and deals are closed
  • Championed internal cultural change to increase efficiency and productivity
  • Identifying and mapping business strengths and customer needs
  • Researching business opportunities and viable income streams
  • Reporting on successes and areas needing improvements
  • Forecast future trends and orient strategies to capture maximum benefit
  • Achieved reputation for exceptional customer service and client retention rate
  • Carried out marketing /customer satisfaction/brand perception surveys and came up with competitive products.

ASSISTANT BUSINESS DEVELOPMENT MANAGER

UT Collection Limited
01.2013 - 01.2016
  • Marketed products by preparing and making presentations to potential clients
  • Responsible for sending formal demand letters to defaulting clients
  • Responsible for constant improvement in systems, vintages, efficiencies and both internal and external relationships
  • Having all clients complaints attended to promptly
  • Assisted debt collection staff to collect payments of outstanding accounts
  • Responsible for Social Marketing
  • Updated website regularly
  • Carried out marketing surveys and came up with competitive products
  • Managed relations with the media and other partners
  • Instituted aggressive marketing strategies to enhance the company’s image(Brand)
  • Reviewed constantly customer feedback and suggested ways to improve the processes
  • Reduces response time from 72 hours to 48 hours.

ASSISTANT SALE& MARKETING MANAGER

Falcon Services
01.2006 - 01.2013
  • Managed and maintain a good relationship between the company its clients
  • Drove initiatives such as marketing performance report, developed new scoring techniques, reporting a 20% marketing increase to management in 6 months
  • Carried out market research, competitor analysis within the industry
  • Developed and executed sales enablement strategies
  • Developed buyer personas and positioning for our solutions and products
  • Organizing and managing events
  • Suggested new ways of marketing the products that increased sales and Introduced modern technologies in the industry.

OFFICER IN CHARGE (Western/central region &Mobile Sales)

Parry & Co Limited
01.2003 - 01.2005
  • Ensured the achievement of Sales and Marketing Goals in the sector to secure significant market share
  • Successfully expanded market share by 30% through strategic sales initiatives and marketing leadership
  • Obtained timely and relevant Market intelligence and feedback for product and market development in the sector as well as monitor competitor initiatives
  • Led market launch of new products by identifying new opportunities, researched product possibilities, collaborated with clients and created campaigns
  • Assisted with all media and event activities within the sector
  • Coordinated training and education for new recruits and concern individuals, in charge of all administrative activities in the region
  • Led, planned and executed annually multiple trade shows
  • Created customer-facing and internal content, including web content and material for social media, public relations (PR), advertising and other channels
  • Prospecting, Building customer Relations, Writing Sales reports, marketing strategies and Merchandising.

SALES AND MARKETING MANAGER

UT PROPERTIES LTD
05.2019
  • Supervise the planning and development of marketing& communication materials
  • Ensuring the achievement of sales and marketing targets
  • Handle key clients in a professional manner
  • Prepare annual sales and marketing budget
  • Carry out market research to assist in determining of future policies and strategies
  • Developed high – performance team of sales agents, leading to 31% increase in productivity
  • Created new adverting campaign for Ubuntu Haven Estate
  • Implement process, procedures to maximize productivity
  • Facilitate integration of other departments
  • Ensure sales staff conform to company policies and procedures including reporting, customer complaints etc
  • Plan, develop and execute sales and marketing strategies
  • Responsible for product presentation and arrange for client viewing
  • Manage the PR aspect of a potential crisis situation
  • Plan and execute social media campaigns through platforms
  • Foster community relations to Corporate Social Responsibility
  • Organize conferences, exhibitions, open days etc
  • Identify, recommend and organize appropriate training for immediate team member.

Marketing executive

Parry & Company Limited
01.2001
  • Effective handling of orders and dispatch of orders
  • Collaborated with cross-functional teams to improve customer service experience
  • Capitalized on previous relationships and performed market research
  • Drove revenue and secured new business
  • Captured significant competitive business and presented optimum solutions.

Education

MBA - Business Administration (Finance)

Methodist University College
01.2013

Bsc. - Business Administration (Marketing)

Central University College
01.2005

CIM - Post graduate Diploma

Ghana School of Marketing

CIM - Advance Level

Ghana School of Marketing

CIM - Certificate Level

Ghana School of Marketing

Digital Marketing
UDEMY

Skills

  • Computer literate
  • Licensed Driver
  • Assertive
  • Persuasive
  • Good interpersonal and communication skills
  • Brand Management
  • Strategic Marketing
  • Contract Negotiation
  • Staff Management
  • Self motivated and disciplined
  • Team leader and player
  • Strong inter-personnel skills with the ability to effectively communicate and influence at all levels
  • A sound knowledge and awareness of the business market place, including the key issues with a strong perception of what the customer requires and delivering these needs at all times
  • An effective leader as well as a strong team player
  • The ability to think laterally and innovation toward identifying opportunities for the business and changing existing procedures where necessary
  • The drive to achieve results and resilience against any set-backs
  • The drive to strive towards “Operational Excellence” with the belief that the “Customer is King”
  • Decision-Making
  • Project Management

Personal Information

Nationality: Ghanaian

Hobbies and Interests

  • Social Service (A Member of the Rotary Club)
  • Driving
  • Fact Finding
  • Traveling
  • Reading

Training

  • Leadership Competencies (Dotter Consult- July 2019)
  • Selling in Difficult Times (Dotter Consult – April 2019)
  • Business Acceleration Boot camp: Holiday inn Hotel (Mindspace Associates, February 2019)
  • Growing Sales (Mac Attram February 2019)
  • Generating Higher profit (Mac Attram February 2019)
  • Building a Strong Team (Mac Attram February 2019)
  • Selling in Difficult Times (Dotterys Consult – Jan 2018)
  • Facilitation Skills (UT Holdings – May 2018)
  • Social Media Marketing (Eazzy Social- September 2018)
  • Sales Strategy and Approach (Breakthrough Consult - January 2017)
  • Emotional Intelligence (Dottery Consult – Jun 2017)
  • Negotiation skills (Dottery Consult – April 2017)
  • Team Building (UT Holdings – April 2017)
  • Leadership (UT Holdings – March 2017)

References

Furnished upon request

Timeline

Business Development Manager

DISTINCT IMAGE DEVELOPERS
01.2024 - Current

SALES AND MARKETING MANAGER

UT PROPERTIES LTD
05.2019

Sales and Marketing Manager

UT PROPERTIES LIMITED
02.2019 - 12.2023

BUSINESS DEVELOPMENT MANAGER

UT PROPERTIES
01.2017 - 01.2019

ASSISTANT BUSINESS DEVELOPMENT MANAGER

UT Collection Limited
01.2013 - 01.2016

ASSISTANT SALE& MARKETING MANAGER

Falcon Services
01.2006 - 01.2013

OFFICER IN CHARGE (Western/central region &Mobile Sales)

Parry & Co Limited
01.2003 - 01.2005

Marketing executive

Parry & Company Limited
01.2001

MBA - Business Administration (Finance)

Methodist University College

Bsc. - Business Administration (Marketing)

Central University College

CIM - Post graduate Diploma

Ghana School of Marketing

CIM - Advance Level

Ghana School of Marketing

CIM - Certificate Level

Ghana School of Marketing

Digital Marketing

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EMMANUEL TAKYI ASHONG