A brand communications and marketing person with over 15 years of proven hands-on experience in Creative, Strategic planning and Digital Marketing communications. My main interests and strengths are in Strategic brand planning, Creative direction and Digital innovation.
Hi, I’m
Emmanuel Amankwah
Summary
Overview
15
years of professional experience
Work History
Now Available Africa
Director, Creative and Strategic Communications
01.2019 - Current
Job overview
- Responsible for the overall Creative and Strategic Communication direction for all Brands
- Leads in crafting and executing effective communication plans for all brands
- Manages daily operations while overseeing multiple Digital and Traditional communication teams on regional projects
- Monitors office workflow and administrative processes related to Creative, Digital and Strategy teams to keep operations running smoothly.
- Leads the Organisations' Behavioural Change efforts on projects related to the Bill and Melinda Gates Foundation, GIZ and Time To Change, UK.
- Analyses business needs while soliciting customer feedback for process and executional improvements.
- Trains and manages Creative, Digital and Strategy teams towards continuous improvement and best practices.
- Tasked to turn around low-growth operations by solidifying workflow processes, strengthening client relationships and improving communications between client and the Organisation.
- Assesses final work output for quality and consistency with overall creative vision.
D&A Workspace
Managing Partner
09.2015 - 12.2018
Job overview
- Built the Organisation from ground up and helped secure key retainer clients
- Established and implemented the overall vision and direction of the organisation and helped implement procedures and systems.
- Researched and wrote contracts, agreements and proposals for new business
- Hired and trained key staff
- Led the internal and external Marketing and Brand Communications efforts across Digital and Traditional channels
Cheil Worldwide
Director, Creative and Digital
01.2015 - 06.2015
Job overview
- Tasked with helping build the Ghana hub of Cheil Worldwide to manage and execute brand and communications for Samsung Mobile and Consumer Electronics
- Managed teams to guarantee successful planning and implementation of projects
- Leveraged marketplace trends to create solutions and refine business strategies.
- Established performance goals for each department and provided feedback on methods for reaching milestones.
- Assisted company executives during decision-making process by compiling daily reports to deliver results
- Created annual client brand communication budgets and developed comprehensive plans to accomplish company objectives while staying within budget.
- Optimized operational processes by using company-wide analytics tool to address client-specific metrics.
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Assisted with creation of the overall marketing strategy and advertising initiatives for Samsung Mobile and Consumer Electronics
- Worked with team leaders to arrange schedules based on production requirements and available resources.
Publicis West Africa
Creative Director
05.2013 - 12.2014
Job overview
- Managed Brand communication campaigns with specific focuses in order to meet customer needs and creative vision for Nestle, Central and West Africa, Procter and Gamble, Nigeria, Vodafone Ghana, Western Union, UNICEF and DKT International.
- Developed high-impact creative trailers and promotional content for campaigns from idea development to execution.
- Evaluated and contributed to creative team ideas and translated them into actionable project plans.
- Oversaw full teams of Copywriters, Art Directors, Developers and Digital Animators.
- Oversaw hiring and training of talent
- Preserved branding standards of assigned accounts.
Education
University of California DaviesUSA
Certificate from Managing As A Coach
11.2020
University Overview
- An online professional development programme in Leadership.
Common Purpose, UKUK
Certificate from Leadership
12.2018
University Overview
Known as THE KNOW programme, this certificate in Leadership programme was organised over a 6-Month period in Accra to provide leadership development for participants from the private, public, and not for profit sectors across Accra society. The programme brought together leaders from across the sectors in Accra to explore the challenges and opportunities facing the city of Accra.
Kwame Nkrumah University of Science And TechnologyKumasi, Ghana
Bachelor of Fine Arts from Communication Design
07.2005
University Overview
Skills
- Strategic Planning
- People Management
- News Stories Writing
- Innovation and Creativity
- Social Media Platforms
Short Story Writing, Sports, Public Speaking,
Short Story Writing, Sports, Public Speaking,
I am a BBC award winning short story writer with a demonstrable history of newspaper and online article and short story publications over fifteen years. I have also delivered several thought leadership sessions and marketing communications training for institutions including the Ghana Chamber of Technology, Meltwater Entrepreneurial School of Technology, Kwame Nkrumah University of Science and Technology, Radford University College and Central University.
Timeline
Director, Creative and Strategic Communications
Now Available Africa
01.2019 - Current
Managing Partner
D&A Workspace
09.2015 - 12.2018
Director, Creative and Digital
Cheil Worldwide
01.2015 - 06.2015
Creative Director
Publicis West Africa
05.2013 - 12.2014
University of California Davies
Certificate from Managing As A Coach
Common Purpose, UK
Certificate from Leadership
Kwame Nkrumah University of Science And Technology
Bachelor of Fine Arts from Communication Design
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