EMMANUEL ONWONA AGYEMANG
Royal Kingdom Estate
Accra
1
Certification
12
years of professional experience
Dynamic and highly motivated professional with over 12 years of experience in sales, marketing, and communications, specializing in strategic marketing and branding initiatives. Proven track record in managing complex projects, driving brand visibility, and cultivating strong media relations across diverse sectors underscores a commitment to excellence. Expertise in fostering team collaboration enhances organizational performance while adapting swiftly to evolving business needs and structures. Dedicated to delivering impactful results through innovative strategies and effective communication, consistently elevating brand presence and market engagement.
Work History
Senior Sales Consultant
9 Months- Analyzed market trends and led strategic sales initiatives to improve client engagement and retention outcomes.
- Designed and implemented personalized solutions, boosting satisfaction for high-value clientele.
- Guided junior sales consultants to enhance professional development and strengthen team collaboration.
- Conducted comprehensive analysis of market trends to identify potential business opportunities and stimulate revenue growth.
- Analyzed and restructured sales procedures to accelerate response times and boost efficiency in client communications.
- Engaged with cross-functional teams to integrate sales strategies into broader organizational initiatives.
- Developed and delivered tailored sales presentations to enhance client engagement and satisfaction.
- Provided exceptional customer service, addressing concerns promptly and professionally.
Marketing and Communications Manager
3 Years- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Developed strategic plans to enhance operational efficiency and drive revenue growth.
- Led cross-functional teams to identify and capitalize on emerging business opportunities in the real estate sector.
- Managed budgeting processes, ensuring alignment with organizational goals and financial targets and monitored financial performance by setting budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Developed comprehensive corporate and crisis communication strategies to enhance brand visibility and stakeholder engagement.
- Oversaw development of digital marketing and content campaigns, enhancing online presence and customer engagement metrics.
- Led internal communications initiatives, fostering collaboration across departments and improving employee alignment with company goals.
- Cultivated relationships with key stakeholders, resulting in increased partnerships and collaboration opportunities.
- Fostered a culture of continuous improvement through training programs and mentorship initiatives.
- Established key performance indicators to measure success and inform decision-making processes.
Group Sales and Marketing Manager
1 Year- Developed and implemented marketing strategies to enhance brand visibility.
- Conducted comprehensive market research, identifying trends to inform customer preferences.
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives.
- Spearheaded initiatives that improved customer retention through personalized marketing communication approaches.
- Analyzed sales data to optimize pricing strategies and improve profitability.
- Drove efficiency in digital advertising spend by implementing data-driven optimization techniques.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
- Designed eye-catching graphics for use across various digital platforms, improving overall branding consistency.
Marketing and Communications Lead
11 Months- Assisted the marketing manager in developing and executing marketing strategies and tactics and general business solutions, resulting in increased company exposure, customer traffic, and elevated sales numbers.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Prepared reports on marketing operations needed by the marketing department, or any other department.
- Coordinated and followed up on marketing policies and strategies that were rolled out.
- Created innovative social media posts and schedules to drive engagement.
Lead Producer
1 Year- Produced exceptional current affairs and satirical shows for mainstream television networks, such as Multimedia Ghana Limited and Media General, Ghana.
- Led cross-functional teams to deliver high-quality content within tight deadlines.
- Handled production research of filming locations, working closely with the project brief to achieve artistic requirements.
- Reduced potential production delays and maximized staff efficiency through effective organization, planning, and delegation of roles and duties to the crew.
- Managed budgets and expenditures to keep production profitable.
- Booked guests for on-air interviews, and assigned stories to reporters to manage coverage and schedule needs.
TV Production and Program Director
3 Years 11 Months- Developed, coordinated, produced, and directed all broadcast media production.
- Reduced potential production delays and maximized staff efficiency through effective organization, planning, and delegation of roles and duties to the crew.
- Managed budgets and expenditures to keep production profitable.
- Booked guests for on-air interviews, and assigned stories to reporters to manage coverage and schedule needs.
- Reviewed scripts and made changes to improve wording, flow, or interest levels, producing highly successful shows.
- Pitched and built new programming strategies, and one-off feature shows, to boost audience interest, and diversify offerings.
- Facilitated programming by coordinating resources and deliverables between departments.
- Presented, hosted live, and recorded TV shows.
- Worked effectively in fast-paced environments.
Communications Coordinator
1 Year- Developed and implemented communication strategies to enhance stakeholder engagement.
- Coordinated internal and external communications, ensuring consistent messaging across platforms.
- Managed social media channels, increasing audience interaction and brand visibility.
- Produced high-quality content for newsletters, reports, and promotional materials.
- Organized community outreach events to promote foundation initiatives and foster partnerships.
- Collaborated with cross-functional teams to align strategic goals with communication efforts.
- Maintained message consistency across channels to fully support short- and long-term communications goals.
Sales and Marketing Officer
3 Years 2 Months- Oversaw the planning and execution of targeted sales and marketing strategies.
- Conducted market research to evaluate customer needs, preferences, and buying behaviors.
- Managed a team of 12 sales members, driving performance with motivational strategies to exceed sales targets.
- Created professional sales presentations to creatively communicate product quality and market comparisons.
- Analyzed sales reports to identify trends and update strategies.
- Collaborated with product teams to launch new products and services in the market.
- Provided training sessions for sales staff on selling techniques and product knowledge.
- Maintained updated records of all sales activities in a CRM database.
- Collaborated with cross-functional teams to streamline sales processes and improve customer satisfaction.
Education
Master Of Arts - Public Relations And Marketing
Bachelor Of Arts - Communication Studies
WASSCE Certificate - General Arts
Skills
Marketing strategy development
Brand strategy development
Strategic corporate communications
Public relations expertise
Crisis management communication
Project coordination and management
Digital marketing strategy
Media buying
Cross-functional collaboration
Leadership and oversight
Research and Innovation
Creative design solutions
Certification
- Certified Digital Marketing Specialist, Hubspot, 2022
- Certified Google Ads Specialist, Coursera, 2022
- Certified Virtual Assistant, ALX Africa, 2022
LANGUAGES
Akan - Native
English - Native
GA - Fluent
French - Beginner
References
References available upon request
Community Service & Volunteer Work
United Nations Youth Association - Ghana, Youth MP for Korle Klottey Constituency,
Assists with special events or programs, and supports engaging, fun, and smooth-running events by helping with organization and planning. Engaged in community outreach to aid program mission centered on community support and enrichment. Organized and managed events and projects as part of community support services, provided administrative support for various constituency projects, including organizing meetings, preparing documents, and taking minutes.
Timeline
Senior Sales Consultant
Royal Kingdom Estate
10.2025 - CurrentRead More
Group Sales and Marketing Manager
Lou Moon Resort | Mekandi Riverside Resort | Corporate Travel & Services
04.2024 - 04.2025Read More
Marketing and Communications Manager
Gaps Ghana Real Estate Ltd
10.2022 - 10.2025Read More
Marketing and Communications Lead
Meqasa Limited
11.2021 - 10.2022Read More
Lead Producer
Agency Ephat Media And Marketing Communications
12.2020 - 12.2021Read More
Communications Coordinator
Renel Ghana Foundation
11.2019 - 11.2020Read More
TV Production and Program Director
Campus Television Network
10.2017 - 09.2021Read More
Sales and Marketing Officer
Promasidor Ghana Limited
07.2014 - 09.2017Read More
Ghana Institute Of Journalism
Bachelor Of Arts from Communication Studies
Read More
University Of Media, Arts And Communication
Master Of Arts from Public Relations And Marketing
Read More
Anum Presbyterian Senior High School
WASSCE Certificate from General Arts
Read More