EMMANUEL ONWONA AGYEMANG
Accra
Summary
Emmanuel is a dynamic, self-driven professional with over a decade of experience in sales, marketing, corporate communication, public relations, project management, and journalism. Expertise in developing strategic communication and marketing initiatives that enhance organizational performance. Recognized for meticulous attention to detail and adaptability in managing complex projects across diverse industries. I am committed to leveraging these knowledge, skills and experience to drive impactful results in a forward-thinking organization.
Overview
10
10
years of professional experience
5
5
Certification
Work History
Group Sales and Marketing Manager
Lou Moon Resort | Mekandi Riverside Resort | Corporate Travel & Services
Accra
04.2024 - Current
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns, and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Optimized sales processes, streamlining procedures for increased efficiency, and better customer service.
- Led the crisis management team and provided quick turnaround solutions.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners, or clients.
- Managed sales promotions and marketing strategies on major social media sites.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Prepared project budgets, forecasting, and inventory and services pricing points.
Head of Marketing and Business Unit Development
Gaps Ghana Real Estate Ltd
Accra
10.2022 - Current
- Developed and executed marketing programs and general business solutions, resulting in increased company exposure, customer traffic, and elevated sales numbers.
- Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
- Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
- I established a positive flow of communication with agents, clients, attorneys, and personnel involved in closing transactions.
- Educated clients looking to sell or buy based on current market conditions, legal requirements, pricing, and mortgages.
- Coordinated appointments to show tenants and buyers prospective homes.
- Managed scheduled meetings to maintain the satisfaction of both buyers and sellers and facilitate smooth purchases.
Marketing and Communications Executive
Meqasa Limited
Accra
11.2021 - 10.2022
- Assisted the marketing manager in developing and executing marketing strategies and tactics.
- Prepared reports on marketing operations needed by the marketing department, or any other department.
- Coordinated and followed up on marketing policies and strategies that were rolled out.
- Created innovative social media posts and schedules to drive engagement.
- Planned and executed internal and external launch events.
- Assisted with blog article copywriting and publishing.
- I have created professional business correspondence, spreadsheets, and presentations.
- Built partnerships with influencers to expand brand awareness.
- Developed, coordinated, produced, and directed all broadcast media production.
Senior Producer
Agency Ephat media and Marketing communications
Accra
12.2020 - 10.2021
- Produced exceptional current affairs and satirical shows for mainstream television networks, such as Multimedia Ghana Limited and Media General, Ghana.
- Handled production research of filming locations, working closely to the project brief to achieve artistic requirements.
- Reduced potential production delays and maximized staff efficiency through effective organization, planning, and delegation of roles and duties to the crew.
- Managed budgets and expenditures to keep production profitable.
- Booked guests for on-air interviews, and assigned stories to reporters to manage coverage and schedule needs.
- Evaluated the quality of work and implemented corrective actions to maintain a creative vision and professionalism.
- Reviewed scripts and made changes to improve wording, flow, or interest levels, producing highly successful shows.
- Organized schedules for smooth production and on-time delivery of creatives.
TV Program Director
Campus Television Network
Accra
10.2017 - 09.2021
- Planned and conducted staff meetings to brainstorm new ideas, and deliver program and milestone updates.
- Checked programming logs and live broadcasts for conformance with constituted laws' requirements to avoid legal issues.
- Developed television programs from the ground up, laying out the framework and defining roles.
- Developed and organized routine and special programming by factoring in slot timing, demographics, and other important parameters.
- Pitched and built new programming strategies, and one-off feature shows, to boost audience interest, and diversify offerings.
- Oversaw staff schedules and assignments to handle programming demands.
- Facilitated programming by coordinating resources and deliverables between departments.
- Presented and hosted live, and recorded TV shows.
Communications Coordinator
Renel Ghana Foundation
Accra
11.2019 - 11.2020
- Created content for the company intranet, and regularly posted documents, updates, and clear communication pathways.
- Built communication toolkits for use by offices to effectively leverage outside partnerships and available resources.
- Developed new channels to keep internal teams updated, as well as to communicate effectively with donors, beneficiaries, and members of media organizations.
- Employed inventive designs to create visually appealing promotional pieces that are consistent with the club's brand.
- Wrote and edited content for operations, marketing, and public relations needs.
Sales and Marketing Officer
Promasidor Ghana Limited
Accra
07.2014 - 09.2017
- Oversaw the planning and execution of targeted sales and marketing strategies.
- Optimized sales methods to best engage, acquire, and retain customers.
- Managed a team of 10 staff members, driving performance with motivational strategies to exceed sales targets.
- Organized special sales at specific times to drive customer engagement and move high volumes of products.
- Created professional sales presentations to creatively communicate product quality and market comparisons.
- Analyzed sales reports to identify trends and update strategies.
Youth MP for Korle Klottey Constituency
United Nations Youth Association - Ghana
Accra
01.2020 - Current
- Assisted with special events or programs
- Used strong interpersonal communication skills to convey information to others
- Supported engaging, fun and smooth-running events by helping with organization and planning
- Engaged in community outreach to aid program mission centered on community support and enrichment
- Organized and managed events and projects as part of community support services
- Maintained clean, neat and operational facilities to serve program needs
Education
Master of Arts - Public Relations And Marketing
University of Media, Arts And Communication
Accra, Ghana04.2024
Bachelor of Arts - Communication Studies
Ghana Institute of Journalism
Accra, Ghana10.2021
WASSCE Certificate - General Arts
Anum Presbyterian Senior High School
Anum, Ghana05.2014
Skills
- Project Management
- Strategic Marketing
- Corporate Communications
- Digital marketing specialist
- Excellent written and verbal communication skills
- Media relations and contacts management
- Crisis Communication
- Public Relations
- Team leadership and supervision
- Risk and Mitigation Analysis
- Creative Thinking
- Brand-Building Strategies
Certification
- Certified Digital Marketing Specialist, Hubspot - 2022
- Certified Google Ads Specialist, Coursera - 2022
- Certified Virtual Assistant, ALX Africa - 2022
Languages
- English, Bilingual or Proficient (C2)
- Ga, Advanced (C1)
- Akan, Bilingual or Proficient (C2)
- French, Beginner (A1)
References
- Mr. Rashad Seini, Co-Founder/COO, Meqasa Limited, rashad@meqasa.com, (+233)20 953 6236
- Mr. Sam Eyram Dynne, Channel Manager, Campus Television Network, sedynne@firstdigitalghana.com, (+233)24 462 3375
Timeline
Group Sales and Marketing Manager
Lou Moon Resort | Mekandi Riverside Resort | Corporate Travel & Services
04.2024 - Current
Head of Marketing and Business Unit Development
Gaps Ghana Real Estate Ltd
10.2022 - Current
Marketing and Communications Executive
Meqasa Limited
11.2021 - 10.2022
Senior Producer
Agency Ephat media and Marketing communications
12.2020 - 10.2021
Youth MP for Korle Klottey Constituency
United Nations Youth Association - Ghana
01.2020 - Current
Communications Coordinator
Renel Ghana Foundation
11.2019 - 11.2020
TV Program Director
Campus Television Network
10.2017 - 09.2021
Sales and Marketing Officer
Promasidor Ghana Limited
07.2014 - 09.2017
- Certified Digital Marketing Specialist, Hubspot - 2022
- Certified Google Ads Specialist, Coursera - 2022
- Certified Virtual Assistant, ALX Africa - 2022
Master of Arts - Public Relations And Marketing
University of Media, Arts And Communication
Bachelor of Arts - Communication Studies
Ghana Institute of Journalism
WASSCE Certificate - General Arts
Anum Presbyterian Senior High School
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