Summary
Overview
Work History
Education
Skills
Timeline
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Emmanuel Dogbatsey

Emmanuel Dogbatsey

Accra

Summary

Results-driven Digital Marketing Officer with proven skills in content creation, SEO optimization, and crisis management. Experienced in developing impactful digital strategies to enhance brand visibility and customer engagement.

Overview

5
5
years of professional experience

Work History

Digital Marketing Officer

OmniBSIC Bank
Accra
02.2024 - Current
  • Promoted content through advertising on specific social media networks to reach target audience.
  • Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
  • Analyzed campaign performance data to optimize marketing efforts effectively.
  • Collaborated with cross-functional teams to align marketing initiatives with business goals.
  • Conducted market research to identify trends and inform strategic decisions.
  • Partnered with content management and video associates to create customer success stories for promotion on social media networks.
  • Prepared marketing campaign budgets with finance personnel.
  • Developed and executed digital marketing strategies for product promotion.
  • Managed social media accounts to enhance customer engagement and brand awareness.
  • Developed engaging content for multiple social media platforms.
  • Managed daily social media interactions and audience engagement.
  • Analyzed social media trends to inform strategic content planning.
  • Monitored performance metrics to refine content strategies and approaches.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Prepared monthly calendar to manage online content across multiple platforms.
  • Assisted in developing strategies for increasing followership and engagement rates.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Ensured compliance with company policies when publishing content online.
  • Utilized social media management tools (e.g., Meta Business, Brand24, SEM Rush) to schedule posts, track engagement, and analyze performance.
  • Developed and managed social media budgets, ensuring efficient allocation of resources for content and advertising.
  • Collaborated with influencers and brand partners to expand reach and enhance content diversity.

Social Media Manager

GHOne TV
Accra
02.2022 - Current
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Contributed ideas during strategic and conceptual brainstorming sessions.

Social Media Manager

Ditto Music
Liverpool
03.2020 - Current
  • Utilized Twitter and Facebook to promote products, services and content.
  • Created social media strategies to increase sales and brand awareness across multiple platforms.
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Tracked social media metrics to determine audience growth rate, volume and reach.
  • Developed and implemented strategic social media marketing plans.

Digital Marketing Officer

Earlbeam Company
Accra
06.2023 - 01.2024
  • Developed and executed digital marketing strategies for product promotion.
  • Managed budgets for digital marketing campaigns, ensuring efficient allocation of resources to maximize results.
  • Oversaw the creation and distribution of engaging content across multiple digital channels, including blogs, social media.
  • Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions.
  • Developed and implemented digital marketing strategies to increase brand awareness, website traffic, and customer engagement.

Education

Professional Course - Digital Marketing

Institute Of Digital Marketing And Communications
05-2024

BBA - Accounting And Business Management

All Nations University
Koforidua
11.2018

Skills

  • Content Creation
  • Post Optimization
  • Strategic Planning
  • SEO Optimization
  • Influencer Collaboration
  • Brand Promotion
  • Audience Analysis
  • Promotional Campaigns
  • Content creation
  • Social media management
  • Budget management
  • Search engine optimization
  • Google analytics
  • Influencer marketing

Timeline

Digital Marketing Officer

OmniBSIC Bank
02.2024 - Current

Digital Marketing Officer

Earlbeam Company
06.2023 - 01.2024

Social Media Manager

GHOne TV
02.2022 - Current

Social Media Manager

Ditto Music
03.2020 - Current

Professional Course - Digital Marketing

Institute Of Digital Marketing And Communications

BBA - Accounting And Business Management

All Nations University

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Emmanuel Dogbatsey