Summary
Overview
Work History
Education
Skills
Role
Languages
Timeline
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Emily Asu

Emily Asu

Accra

Summary

Dynamic and results-driven marketing executive with over 5 years of experience in the industry. Previously a geologist, I transitioned into marketing, bringing a unique analytical perspective and problem-solving skills to my work. Adept at creating compelling content and managing high-impact social media strategies that enhance brand visibility and drive engagement. Proven track record in developing and executing innovative marketing campaigns tailored to upscale clientele. As a seasoned content creator and social media manager, I excel in crafting authentic, trend-setting narratives that resonate with discerning audiences. Committed to leveraging my diverse expertise to elevate the prestige and market presence of any brand .

Overview

8
8
years of professional experience

Work History

Social Media Manager

House of Phoenix
04.2024 - Current
  • Developed and implemented successful social media campaigns in collaboration with the sales team which boosted sales by 15% .
  • Developed and implemented a comprehensive social media strategy which increase brand awareness and engagement by 10%.
  • Created engaging content and managed daily operations for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Researched industry trends and competitors' activities to develop new and engaging ideas for content creation.
  • Monitored customer comments on various social media channels and responded in a timely manner.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags which increased brand engagement by 5%
  • Designed promotional materials in collaboration with the graphics team.
  • Generated reports summarizing key performance indicators associated with each campaign.

Digital Marketer

Ishtari Ghana
Accra
01.2023 - Current
  • Developed creative digital content and unique campaigns thereby driving brand exposure by 40%.
  • Crafted social media content which increased engagement with customers by 20% in a year.
  • Improved short and long-term digital marketing strategies thereby increasing sales by more than 50%
  • Tracked and analyzed social media and online marketing initiatives.
  • Posted new content for products and services when managing marketing and release calendars.
  • Worked with a cross functional team on a $10k marketing campaign which included activations, promotions, and influencer collaborations and saw a reach of 100,000 people.
  • Reviewed competitor websites regularly in order to gain insights into their strategy and tactics.
  • Collaborated with public figures, companies and press to boost and enhance brand on social media.

Content Creator

Tasteofgh
Accra
04.2022 - 07.2024
  • Curated content for social media platforms.
  • Planned, produced and edited video projects to maximize engagement.
  • Posted useful, creative and timely content on social media, blog and website.
  • Utilized editing and photography tools to enhance storytelling.
  • Proposed creative ideas to engage followers with different content types and formats.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.

Content Specialist

Kai-Tech Marketing
Accra
06.2023 - 08.2023
  • Collaborated with social media managers to define channel content needs.
  • Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
  • Worked together with the media departments to plan, produce and edit video projects thereby increasing engagement to about 15% across all platforms.
  • Curated content for social media platforms.
  • Spearheaded brainstorm sessions with the marketing team and produced creative ideas to engage followers with different content types and formats. This saw an increase in content impressions for our brands and increased sales by 30%
  • Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns and remain up to date on trends.
  • Analyzed KPIs to evaluate performance of content strategy across multiple channels and campaigns.
  • Successfully collaborated with multiple departments on a marketing campaign that achieved a reach of 10,000 people within 4 months.
  • Efficiently managed a budget of 150,000gh to maximize campaign impact and increased revenue by 200% across board.

Admissions Assistant

NGO
01.2020 - 11.2022
  • Collaborated with other departments to coordinate events and recruitment efforts.
  • Served as a liaison between management and prospective vendors during the event organization.
  • Worked with a cross functional team to organize events and webinars related to the company's products or services increasing reach by more than 40%.
  • Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
  • Set up a team to manage relationships with external vendors, agencies and suppliers to ensure exellence in delivery of services.
  • Oversaw production of marketing materials, including brochures, flyers, and digital content that saw a 30% in digital presence and engagement.
  • Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
  • Assisted with the planning of special events by arranging catering services, securing venues and ordering promotional materials.
  • Handled confidential documents in an organized fashion according to established protocol.
  • Facilitated communication between different departments within the organization.
  • Worked on with a team of caterers, designers, accountants, and others to effectively organize an outreach and fundraising event with a budget of $5k. Executed on-time and under budget while raising more than the $5k spent and reaching about 2000 stakeholders

Geologist Intern

Springfield E&P
04.2019 - 12.2019
  • Assisted a team of geoscientists with mapping and interpreting seismic lines for oil and gas exploration purposes which led to the discovery of a new site for drilling.
  • Performed laboratory tests to determine mineral composition of collected samples in order to determine sites with the largest oil reserves.
  • Participated in field trips to observe geological formations located at remote locations.
  • Assisted senior geologists in preparing presentations summarizing current research findings to stakeholders and investors.
  • Monitored well logs for potential changes in formation characteristics.
  • Evaluated existing geological databases for accuracy against newly acquired survey information.
  • Utilized GIS software to create maps outlining surface features relevant to geology studies.

Marketing Associate

Best Price Ghana
04.2016 - 04.2019
  • Engaged customers via online forums and other interactive communities; increasing clientele by 10%
  • Developed email campaigns which increase customer engagement and generated leads.
  • Cultivated relationships with influencers in target markets for promotional opportunities.
  • Conducted market research to understand customer needs and preferences.
  • Executed strategic marketing plans which drove growth and retention and increased overall revenue by 40%.
  • Monitored and reported on the performance of marketing campaigns.
  • Managed social media accounts, increasing engagement by 10%
  • Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.

Sales Marketer

Joy Industries
06.2016 - 05.2017
  • Spearheaded the organization of promotional events such as trade shows, conferences, and sales meetings; increasing brand awareness by 25%
  • Provided guidance on pricing structures and discounts designed to increase profitability.
  • Generated leads through targeted email campaigns, webinars, and other digital marketing tactics.
  • Managed multiple projects simultaneously while meeting deadlines.
  • Participated in team meetings to discuss progress towards goals.
  • Developed and implemented marketing plans for successful product launches.
  • Directed sales activities, analyzed market segment buying trends and tracked business and consumer preferences, leading to 30% sales increase for employer.

Education

MBA - Finance

University of Ghana Legon
Legon
03.2023

Bachelor of Science - Geological And Earth Sciences

University of Ghana Legon
Legon
05.2017

High School Diploma -

Mfantsiman Girls Senior High
Saltpond
05.2013

Skills

  • Affiliate Program Marketing
  • Business Needs Analysis
  • Verbal and Written Communication
  • Cross-Functional Team Collaboration
  • Market Research and Analysis
  • Campaign Launch and Lifecycle Management
  • Social Media Marketing
  • Account Management
  • Customer Engagement Strategies
  • Digital Marketing
  • Transportation and logistics coordination
  • Event products and services promotion
  • Budget Management
  • Event Management

Role

MARKETING EXECUTIVE

Languages

English
First Language
French
Beginner
A1

Timeline

Social Media Manager

House of Phoenix
04.2024 - Current

Content Specialist

Kai-Tech Marketing
06.2023 - 08.2023

Digital Marketer

Ishtari Ghana
01.2023 - Current

Content Creator

Tasteofgh
04.2022 - 07.2024

Admissions Assistant

NGO
01.2020 - 11.2022

Geologist Intern

Springfield E&P
04.2019 - 12.2019

Sales Marketer

Joy Industries
06.2016 - 05.2017

Marketing Associate

Best Price Ghana
04.2016 - 04.2019

MBA - Finance

University of Ghana Legon

Bachelor of Science - Geological And Earth Sciences

University of Ghana Legon

High School Diploma -

Mfantsiman Girls Senior High

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Emily Asu