Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
ELVIS BOAPEAH

ELVIS BOAPEAH

KUMASI

Summary


With 15 years of experience at ABSA Bank (formerly Barclays Bank), extensive expertise in personal banking, workplace banking, and direct sales management is demonstrated. A track record of driving growth, enhancing client relationships, and leading successful teams has been established. Recognized for consistently exceeding sales targets, delivering exceptional service, and implementing effective banking solutions. Proficient in strategic planning and hands-on management, with a strong commitment to excellence that positions as a valuable asset for advancing business objectives and fostering client satisfaction.

Overview

15
15
years of professional experience

Work History

Direct Sales Manager

ABSA BANK GHANA; Www.absa.com.gh
04.2023 - Current


Job Summary:

Responsible for leading and managing a team of direct sales representatives to achieve sales targets, drive revenue growth, and enhance customer acquisition and retention.

Key Responsibilities:

1. Sales Strategy Development:

  • Develop and implement effective direct sales strategies to meet or exceed sales targets.
  • Analyze market trends and customer needs to identify new sales opportunities and optimize sales approaches.

2. Team Management:

  • Recruit, train, and supervise a team of direct sales representatives.
  • Set individual and team performance goals, monitor progress, and provide coaching and support to ensure targets are met.
  • Conduct regular performance reviews and provide feedback for improvement.

3. Sales Performance Monitoring:

  • Track sales metrics and performance against targets using CRM tools and other reporting systems.
  • Prepare and present sales reports to senior management, highlighting key achievements and areas for improvement.

4. Customer Relationship Management:

  • Develop and maintain strong relationships with key clients and potential customers.
  • Ensure high levels of customer satisfaction through effective communication and problem resolution.

5. Sales Training and Development:

  • Identify training needs and organize training sessions to enhance the skills and knowledge of the sales team.
  • Stay updated with industry trends, product knowledge, and sales techniques.

6. Sales Process Improvement:

  • Continuously assess and improve sales processes and procedures to enhance efficiency and effectiveness.
  • Implement best practices and innovative sales techniques to drive results.

7. Compliance and risk Management:

  • Ensure adherence to company policies, procedures, and regulatory requirements.
  • Monitor and manage risks associated with direct sales activities and address any compliance issues.

8. Collaboration:

  • Work closely with other departments, such as marketing and product development, to align sales strategies with overall business objectives.
  • Participate in cross-functional meetings to provide insights and contribute to strategic planning.

Relationship Manager

BARCLAYS BANK GHANA LTD - (Now ABSA BANK GHANA)
07.2014 - 03.2023

Job Summary:

Responsible for developing and maintaining strong relationships with corporate clients to deliver customized banking solutions that meet the needs of their employees.

Key Responsibilities:

1. Client Relationship Management:

  • Build and maintain strong relationships with key decision-makers and stakeholders within corporate client organizations.
  • Serve as the primary point of contact for workplace banking services, addressing client inquiries and concerns promptly and effectively.

2. Sales and Business Development

  • Identify and pursue opportunities to expand Barclays’ workplace banking services within existing client accounts and attract new clients.
  • Develop and execute strategies to promote Barclays’ products and services to corporate clients, including salary accounts, employee benefit programs, and financial wellness solutions.

3. Client Needs Analysis:

  • Conduct thorough assessments of clients' needs to recommend and deliver tailored banking solutions that meet the needs of their employees.
  • Collaborate with clients to understand their business objectives and provide solutions that align with their goals.

4. Product Knowledge and Promotion:

  • Stay updated on Barclays’ workplace banking products and services, as well as industry trends and best practices.
  • Educate clients and their employees about the benefits and features of Barclays’ banking solutions.

5. Account Management:

  • Oversee the implementation and management of workplace banking programs, ensuring a smooth and effective rollout for clients.
  • Monitor the performance of workplace banking services and address any issues or challenges that arise.

6. Customer Service Excellence:

  • Ensure high levels of customer satisfaction through proactive service and by delivering a high-quality client experience.
  • Resolve any service-related issues and ensure timely and effective solutions.

7. Reporting and Analysis:

  • Prepare and present reports on client engagement, service performance, and sales achievements to senior management.
  • Analyze client feedback and service performance to identify areas for improvement and implement necessary changes.

8. Collaboration and Risk Management:

  • Work closely with internal teams, including product specialists, marketing, and operations, to ensure the effective delivery of workplace banking solutions.
  • Participate in cross-functional projects and initiatives to enhance workplace banking offerings.

9. Compliance and Risk Management:

  • Ensure that all workplace banking activities comply with regulatory requirements and Barclays’ internal policies and procedures.
  • Manage risks associated with client relationships and workplace banking services.

Personal Banker

BARCLAYS BANK GHANA LTD -(Now ABSA Bank Ghana)
11.2009 - 06.2014

Job Summary:

Responsible for delivering exceptional service to individual clients by providing expert advice on a range of banking products and services.

Key Responsibilities:

1. Client Relationship Management:

  • Build and maintain strong relationships with individual clients through regular communication and personalized service.
  • Understand clients’ financial needs and goals to offer relevant banking products and services.

2. Sales And Advisory Services:

  • Promote and sell Barclays’ range of personal banking products, including savings and checking accounts, loans, credit cards, and investment solutions.
  • Provide expert advice and financial guidance to clients, helping them make informed decisions about their banking and investment needs.

3. Account Management:

  • Open new accounts, process account maintenance requests, and manage existing client accounts efficiently.
  • Ensure accurate and timely completion of all account-related transactions and documentation.

4. Customer Service Excellence:

  • Deliver a high standard of customer service by addressing client inquiries, resolving issues, and providing solutions to enhance their banking experience.
  • Handle client complaints and escalate complex issues to appropriate departments as needed.

5. Product Knowledge and Promotion:

  • Stay informed about Barclays’ products and services, as well as industry trends and regulatory changes.
  • Educate clients about the features and benefits of various banking products and services.

6. Sales Targets and Performance:

  • Achieve individual and branch sales targets by identifying opportunities to cross-sell and up-sell banking products and services.
  • Monitor performance metrics and report on sales achievements to branch management.

7. Compliance and Risk Management:

  • Ensure compliance with all regulatory requirements, internal policies, and procedures.
  • Manage and mitigate risks associated with client accounts and transactions.

8. Administrative Duties:

  • Complete administrative tasks related to account management, such as updating client information and maintaining accurate records.
  • Prepare and process necessary documentation for new and existing accounts.

9. Collaboration:

  • Work closely with other bank staff and departments to coordinate client services and support branch operations.
  • Participate in team meetings and contribute to branch goals and initiatives.

Education

MBA - Business Administration

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
06.2014

Master of Science - Public Health

Lund University, Sweden
Sweden
06.2005

Bachelor of Arts - Sociology With Philosophy

University of Ghana
Accra, Ghana
05.2002

Skills

  • Sales Strategy Development: Creating and implementing effective sales strategies
  • Client Relationship Building: Developing and maintaining strong client relationships
  • Account Management: Managing and growing client accounts
  • Team Leadership: Leading and motivating high-performing teams
  • Performance Coaching: Training and mentoring team members
  • Process Optimization: Streamlining banking processes for efficiency
  • Market Analysis: Analyzing market trends to identify opportunities
  • Exceptional Customer Service: Delivering outstanding service to clients
  • Effective Communication: Clear verbal and written communication
  • Data-Driven Decision Making: Using data to inform decisions
  • Product Knowledge: Understanding banking products and services

Accomplishments


  • Received the “Barclays Africa league 2016 championship” award for exceptional performance and contribution to the bank’s growth and success/
  • Received the company’s “Top Relationship Manager” award for consistently exceeding sales targets and delivering outstanding client service in the year 2014 and 2015
  • Brought on board 10 new large corporate clients in one fiscal year, contributing to a significant expansion of the client base and increasing overall market share.
  • Implemented a comprehensive training program that enhanced the sales skills of team members, leading to a 40% improvement in overall sales performance and productivity.


Timeline

Direct Sales Manager

ABSA BANK GHANA; Www.absa.com.gh
04.2023 - Current

Relationship Manager

BARCLAYS BANK GHANA LTD - (Now ABSA BANK GHANA)
07.2014 - 03.2023

Personal Banker

BARCLAYS BANK GHANA LTD -(Now ABSA Bank Ghana)
11.2009 - 06.2014

MBA - Business Administration

Kwame Nkrumah University of Science And Technology

Master of Science - Public Health

Lund University, Sweden

Bachelor of Arts - Sociology With Philosophy

University of Ghana
ELVIS BOAPEAH