Lead marketing and communications efforts for skills development and venture acceleration projects across Ghana, collaborating with partners such as UNDP, UNICEF, Mastercard Foundation, and Generation Ghana.
Develop and implement strategic plans to secure new or renew partnerships. Such projects include: EdTech Mondays, EdTech Fellowship, UNICEF StartUp Lab
Manage a team of marketing associates and creative designers.
Marketing and Communications Associate
MEST Africa
Accra
03.2021 - 03.2024
Developed and executed comprehensive marketing campaigns, increasing brand visibility by 40% across key African markets.
Collaborated with the Mastercard Foundation to successfully launch and promote the PreMEST, MEST Express, and MEST Scale programs, driving significant growth and development in the tech ecosystem.
Leading recruitment efforts that have trained over 1,000 young people, secured more than 750 jobs, accelerated 82 startups to achieve 92% revenue growth, and a 103% increase in customer traction across 24 ventures. Creating over 160 jobs, with 67% filled by women. Securing over $600,000 in funding for six ventures!
Business Development Officer
First National Bank Ghana
Accra
05.2018 - 10.2020
Developed and implemented strategic plans to secure new partnerships with 250 real estate developers to grow First National Bank Mortgage Business.
Assessed the performance of current partnerships and developed recommendations for improvement.
Collaborated with marketing team members on new product launches and promotions.
Education
Certification - Project Management
Cambridge Centre of Excellence
Accra, Ghana
01-2024
Master of Science - Procurement Management
Kwame Nkrumah University of Science And Technology
Kumasi
02-2021
Digital Marketing
Meltwater Entrepreneurial School of Technology
Accra
12.2020
Bachelor of Science - Land Economy
Kwame Nkrumah University Of Science And Technology
Kumasi
06.2017
Skills
Strategic Partnerships
Relationship Management
Project Management
Data Analysis and Reporting
Market Insight and Trend Analysis
Communication and Presentation
Event Coordination
Volunteering Activities
Partnerships Lead Mastercard Foundation Alumni Network - Ghana Chapter, April 2023 – Present
Collaborating with a 7-member committee to foster a vibrant community of Mastercard Foundation program alumni of over 15,000 members in Ghana
Forged strategic partnerships with leading partner institutions of the Mastercard Foundation to co-create on new programs and provide resources to organize events and activities geared towards to improving the lives of young people in Ghana.
Business Development Manager - Ghana Exchange vzw, June 2023 – Present
Leading initiatives to support promising African entrepreneurs in their growth and scale-up,
Building and nurturing strategic partnerships to enhance the impact and reach of Exchange’s programs in 8 African Countries - Ghana, Morocco, Mozambique, Malawi, South Africa, Tanzania, Uganda, Rwanda
Consultant JY Consulting Limited, November 2023 – Present
Facilitating trade and investment opportunities between Ghanaian and Belgian businesses.
Organizing multi-sectorial trade missions, conducting market research and analysis, and providing legal advisory services to support business growth and international collaboration.
Timeline
Marketing and Communications Lead
MEST Africa
03.2024 - Current
Marketing and Communications Associate
MEST Africa
03.2021 - 03.2024
Business Development Officer
First National Bank Ghana
05.2018 - 10.2020
Certification - Project Management
Cambridge Centre of Excellence
Master of Science - Procurement Management
Kwame Nkrumah University of Science And Technology
Digital Marketing
Meltwater Entrepreneurial School of Technology
Bachelor of Science - Land Economy
Kwame Nkrumah University Of Science And Technology