Eli Kporku
Greater Accra / Accra
Summary
Dynamic leader with a proven track record at ECHOHOUSE, adept in managing multidisciplinary teams of over 40 people and driving the successful execution of digital and creative campaigns for top-tier brands. Excelled in business development and strategic marketing, demonstrating exceptional communication skills and a problem-solving aptitude to exceed client expectations and achieve significant business growth.
Overview
8
8
years of professional experience
Work History
Account Director
ECHOHOUSE
Accra
05.2022 - Current
- Overseeing the digital and creative department of over 40 people tasked with creating campaigns for local and multinational brands including Diageo, Wilmar, Unilever, Telecel, Vodafone, Vivo, Olam, Nutrifoods, Access Bank, Reckitt Benckiser, Ecobank, Double A, Yango, Uber, Taptap Send, Nestle, Dominos, and EU among others across Africa.
SENIOR ACCOUNT MANAGER
ECHOHOUSE
Accra
05.2021 - 05.2022
- Supervised a team of account managers and creatives that handled up to 8 clients day to day social media and creative campaigns
- Ensure client projects were delivered to an exceptionally high quality, proactively keeping clients informed throughout various project stages to maintain expected results.
- Developed pitch documents and presentations to secure new business contracts.
MARKETING MANAGER
SAMSUNG GHANA
Accra
01.2021 - 05.2021
- Supervised all marketing and planning activities to achieve company goals.
- Analysed customer data and campaign performance to drive improvements.
- Developed targeted social media campaigns.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
- Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
ACCOUNT MANAGER
ECHOHOUSE
Accra
11.2018 - 01.2021
- Responsible for liaising between client and agency, project managing campaigns, content planning and creation, community management, reports and digital media strategy for Access Bank, Wilmar (Frytol, Alife, Jamaa, Fortune) as well as Maggi and Dettol projects .
SALES & RECRUITMENT EXECUTIVE
TONATON
02.2018 - 11.2018
- Prospecting, pitching and client services as well as undertaking recruitment processes including job ad placements, CV screening and interviewing on behalf of client
ACCOUNT MANAGER
PUBLICIS
Accra
05.2017 - 12.2017
- Delivered high level of service to clients(Maggi) to maintain and extend relationships for future business opportunities.
- Handled customer concerns and complaints to resolve issues and build loyalty.
- Evaluated products to select mix meeting current customer demand.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
- Established clear budgets with sound controls to keep business operating with optimum finances.
Education
Master of Science - Marketing
Lancaster University
Lancaster , Lancashire 10.2016
Bachelor of Arts - Political Science and Archaeology
University of Ghana
Accra, Ghana07.2014
Skills
- Management
- Multidisciplinary team leadership
- Communication
- Business development and planning
- Marketing strategy implementation
- Account servicing
- Employee management
- Project Management
- Problem-solving aptitude
References
References available upon request.
Timeline
Account Director
ECHOHOUSE
05.2022 - Current
SENIOR ACCOUNT MANAGER
ECHOHOUSE
05.2021 - 05.2022
MARKETING MANAGER
SAMSUNG GHANA
01.2021 - 05.2021
ACCOUNT MANAGER
ECHOHOUSE
11.2018 - 01.2021
SALES & RECRUITMENT EXECUTIVE
TONATON
02.2018 - 11.2018
ACCOUNT MANAGER
PUBLICIS
05.2017 - 12.2017
Master of Science - Marketing
Lancaster University
Bachelor of Arts - Political Science and Archaeology
University of Ghana
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