Summary
Overview
Work History
Education
Skills
Technical Skills
Languages
Affiliations
References
Timeline
Generic

Edwin Amadi Akotuah

Accra

Summary

Results-driven Sales Manager with nearly a decade of experience in driving productivity and executing strategic initiatives. Proven expertise in customer relationship management, channel development, and team leadership, delivering sustainable solutions and exceptional project execution. Specialties include knowledge transfer, brand selling, and analytical reporting, consistently focused on fostering collaboration to achieve business objectives.

Overview

8
8
years of professional experience

Work History

Field Sales Manager

Nestle Ghana Limited
Accra
10.2022 - Current
  • Handle sell-in and sell-out operations for a distributor with an annual turnover exceeding GHC 96 million, through retailing, wholesaling, and in the open market.
  • Achieve AVA (Availability, Visibility, and Accessibility) in the assigned territory through effective planning and execution. Ensure optimal stock levels at all times.
  • I accompany, coach and train salesmen to execute flawlessly using the ICE (In-Call Execution) model.

Sales Operations Specialist

Nestle Ghana Limited
Accra
08.2018 - 09.2022
  • Managed application of analytical tools such as Microsoft Excel, Power BI, and BPAid in creating automated sell-out reports.
  • Managed comprehensive target-setting procedures for nationwide distributors and field salesmen.
  • Analyzed sales metrics with an emphasis on KPIs like Coverage, Drop size, and LPPC to provide actionable insights for stakeholders.

Channel Development Analyst

Guinness Ghana Breweries Limited
Accra
02.2018 - 07.2018
  • Generated weekly and monthly sales reports across various route-to-market channels.
  • I also prepared Trade Activity Recommendation Reports for these channels to drive sales in trade, and Monitoring and Evaluation Reports to ascertain the results of these activities.
  • Oversaw implementation of trade promotions for desired outcome.

Visibility Executive

Guinness Ghana Breweries Limited
Accra
09.2016 - 01.2018
  • I saw to the end-to-end coordination of called-out projects, played key cross-functional roles to own and supervise branding projects, and was accountable to all stakeholders involved.
  • I ensured bold visibility and merchandising at festivals, experiential events, and all tactical activations.
  • I also gathered competitor information through environmental scanning and market intelligence reports.

Education

Master of Science - International Business

University Of Ghana
Legon- Accra
12-2020

Bachelor of Arts - Economics With Information Studies

University of Ghana
Legon- Accra
12-2016

Business -

St. Peter's Senior High School
Nkwatia- Kwahu
09-2012

Skills

  • Sales strategy
  • Market analysis
  • Customer relationship management
  • Channel development
  • Business analytics
  • Data analysis

Technical Skills

  • Proficient in Microsoft Word, Excel, PowerPoint, PowerBI, SAP BPaid, DMS-1 and Optimetriks

Languages

English
First Language
French
Beginner
A1

Affiliations

  • Music
  • Soccer
  • Mixology

References

  • Mr Vincent Suglo, Channel Manager - GB Foods, 0265018141
  • Mr. Gilbert Tweneboah-Koduah, Category Manager (Dairy) - Nestle Ghana, 0501374947

Timeline

Field Sales Manager

Nestle Ghana Limited
10.2022 - Current

Sales Operations Specialist

Nestle Ghana Limited
08.2018 - 09.2022

Channel Development Analyst

Guinness Ghana Breweries Limited
02.2018 - 07.2018

Visibility Executive

Guinness Ghana Breweries Limited
09.2016 - 01.2018

Master of Science - International Business

University Of Ghana

Bachelor of Arts - Economics With Information Studies

University of Ghana

Business -

St. Peter's Senior High School

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Edwin Amadi Akotuah