Summary
Overview
Work History
Education
Skills
LANGUAGES
References
Hobbies and Interests
Training
Timeline
Generic

EDWARD OWUSU MENSAH

TEMA

Summary

I increased monthly sales from 20 containers to 100 containers in 5 years

Overview

26
26
years of professional experience

Work History

REGIONAL SALES MANAGER

NUTRIFOODS) AN OLAM INTERNATIONAL COMPANY
08.2015 - Current
  • Implements sales plans to achieve corporate objectives for the Biscuits/Snacks and Culinary Business.
  • Establish and maintain relationships with Key Distributors (KD) and Wholesalers (WH) in my assigned territory.
  • Booking, payment collection and maintaining proper books of accounts for the primary customers is part of my primary responsibilities.
  • Ensure that all KDs fully follow the laid down principles in the Distributor Agreement, i.e. on time payment, availability of Open Market Promoters (OMP) and distribution vehicles, proper warehousing, good record-keeping for all Secondary Sales and reporting.
  • Draw up weekly/monthly work plan jointly with Sales Officers (SO) and ensure weekly reviews. Spot visits and checks on OMPs is to be done from time to time.
  • Provide feedback on product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
  • Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Monitor competitor products, sales and marketing activities.
  • Prepare sales activity reports and present to National Sales Manager and Business Head.
  • Establish and maintain a consistent corporate image throughout all dealings with contacts.
  • Direct market channel development activity and coordinate sales distribution within sales territories.
  • Meet with key clients, and assist Sos with maintaining relationships in negotiating and closing deals.
  • Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Review and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Make contributions towards product R&D basis actionable market feedback.
  • Ensure effective execution of promotions across channels with maximum effectiveness.
  • Work with marketing to ensure that any demand generation activities planned by marketing is supported by sales team when ever required.

SALES AND OPERATIONS MANAGER

FOREWIN GH. LIMITED
08.2013 - 08.2015
  • I manage the sales of Forewin's DAIRY portfolio. I also ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. I identify objectives, strategies and action plans to improve short- and long-term sales and earnings.
  • Collaborates with the head of sales in establishing and recommending the most realistic sales goals for the dairy division.
  • Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
  • Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
  • Performs sales activities on major accounts and negotiates sales price and discounts in consultation with the National Sales Director.
  • Manages personnel and develops sales and sales support staff.
  • Reviews progress of sales roles throughout the division.
  • Accurately forecasts annual, quarterly and monthly revenue streams.
  • Develops specific plans to ensure revenue growth in the DAIRY division of the company.
  • Provides quarterly results assessments of sales staff's productivity.
  • Coordinates proper company resources to ensure efficient and stable sales results.
  • Formulates all sales policies, practices and procedures.
  • Assists sales personnel in establishing personal contact and rapport with top echelon decision-makers.
  • Collaborates with the Sales Director to develop sales strategies to improve market share in my division.
  • Interprets short- and long-term effects on sales strategies in operating profit.
  • Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts.
  • Collaborates with the Sales Director to establish and control budgets for sales promotion and trade show expenses.
  • Reviews expenses and recommends economies.
  • Holds regular meeting with sales staff.

CHANNEL SALES MANAGER (MODERN TRADE - RETAIL)

MARKET DIRECT LIMITED) A FINATRADE COMPANY
08.2011 - 08.2013
  • My core duty is to provide operational support to the frontline Sales Team of market Direct Company Ltd. Reporting to the Sales Director, my position is to facilitate the development of frontline sales staff by administering on the job training, development and capability building to their respective team.
  • Ensure implementation of the channel picture of success by channel type
  • Ensure the customer service policy is rigidly implemented and maintained
  • Ensure visibility and availability across relevant channel types
  • Ensure that vertical growth opportunities are continuously investigated
  • Performance appraisals identifying capabilities and training development needs
  • Team motivation
  • Manage receivables
  • Trade intelligence on competitor activities
  • Business development (horizontal and vertical growth)
  • Customer satisfaction ratings
  • Sales targets
  • Availability and visibility in outlets

AREA SALES MANAGER (MODERN TRADE - RETAIL)

KWATSONS GHANA LTD.
11.2010 - 08.2011
  • Oversee all the activities in my given area of operation
  • Ensure sales executives leave the office to trade on time
  • Ensure there is proper distribution of our company’s core products in all outlets in my assigned territory
  • Report to my immediate boss on all competitor activities in trade and recommend necessary strategy to counter competition
  • Create and maintain good relationship between outlet owners on behalf of the company
  • Help sales executives to identify new and potential customers
  • Ensure sales executives adhere to journey plans at all times
  • Offer advisory services to retailers on stock management, book keeping and customer care
  • Negotiate effectively for shelf space in outlet to improve on product visibility.

REGIONAL SALES MANAGER

PIONEER ALUMINIUM COMPANY
07.2006 - 11.2010
  • Developing, executing and managing Regional Trade marketing plan for Pioneer Aluminum Company’s range of products in Ashanti, Brong - Ahafo and the three Northern Regions.
  • Controlling and motivating the sales force within my territory to achieve sales targets with an agreed sales budget.
  • Managing a marketing communications and image promotion function of Pioneer in my assigned territory within approved budgets initiated by me.
  • Carrying out market research, analyzing and appraising management about field sales conditions, competitor activities, market intelligence and trends including current and future marketing needs of my territory.
  • Regular consultation with the Marketing Director’s office concerning matters of policy and unusual situations such as price changes and new product introductions etc.
  • Submitting to management periodic returns and reports on stock, sales and debtors schedule.
  • Investigating and evaluating field complaints, recommending disposition of complaints accordingly.
  • Initiating the appointment of new distributors in the territory and also liaising and monitoring their activities closely to achieve maximum sales volume for the company where necessary, I recommend to management to increase the size of distributor’s facility with the company or otherwise terminate their contract for non-performance.

AREA SALES SUPERVISOR

SAB MILLER ACCRA BREWERY LIMITED
05.2004 - 07.2006
  • Supervising all outlets in my assigned territory
  • Managing the brewery - KD interface.
  • Managing the Distributor - retailer interface as well as facilitating retailer consumer interaction
  • Creating and maintaining good relationship between outlet owners on behalf of the company
  • Planning and organizing promotions as per my plan and the brewery’s event calendar, which affords better interaction with all segments of society.
  • Offering advisory services to retailers on stock management, book keeping and customer care
  • Presenting to my immediate boss daily in trade sales reports as per activity performed.
  • Undertaking effective merchandising and placement of point of sales materials.

SALES AMBASSADOR

SAB MILLER ACCRA BREWERY
05.2003 - 05.2004
  • Ensuring effective door to door distribution by our distributors salesmen.
  • Feeding the brewery with in-trade sales report
  • Assisting sales supervisors in promoting the brewery’s products
  • Helping distributors’ salesmen to identify new and potential outlets in our assigned territory to increase sales volumes
  • Preparing and upgrading journey plans for sales men

SALES REPRESENTATIVE

GHANA TELECOM - KUMASI
01.2000 - 05.2003
  • Intensive distribution of GT phone cards and One Touch SIM cards to wholesalers when it was first launched.
  • Prospecting for customers to patronize GT’s newly launched One Touch.

Education

MSc - Marketing

K N U S T
01.2020

BBA - Marketing

Jayee University College
01.2012

Diploma - Marketing

Inst. of Bus. Mgt. & Journalism
01.2003

S.S.C.E - undefined

Opoku Ware Secondary School
01.1999

Skills

  • Sales leadership
  • Customer service
  • Strategic planning
  • Business development and planning

LANGUAGES

English, Twi and Fante

References

  • Charles, Owusu Ansah, Chairman, +233 244888345, +233 244207123, Charusa Ventures Co. Ltd, Ghana - West Africa
  • Durant, Owusu, Sales & Marketing Manager, +232 509521865, Lion Roofing Co. Ltd, Ghana - West Africa

Hobbies and Interests

Driving and Reading

Training

  • 2001 Computer literacy – Word, Excel and PowerPoint
  • 2004 Professional Selling Skills (Portfolio Management Systems & ABL)
  • 2005 business conduct and compliance (ABL)
  • 2011 role of the sales man (Kwatsons & Emborg)
  • 2016 Successful Selling Skills (Olam – Lagos, Nigeria)

Timeline

REGIONAL SALES MANAGER

NUTRIFOODS) AN OLAM INTERNATIONAL COMPANY
08.2015 - Current

SALES AND OPERATIONS MANAGER

FOREWIN GH. LIMITED
08.2013 - 08.2015

CHANNEL SALES MANAGER (MODERN TRADE - RETAIL)

MARKET DIRECT LIMITED) A FINATRADE COMPANY
08.2011 - 08.2013

AREA SALES MANAGER (MODERN TRADE - RETAIL)

KWATSONS GHANA LTD.
11.2010 - 08.2011

REGIONAL SALES MANAGER

PIONEER ALUMINIUM COMPANY
07.2006 - 11.2010

AREA SALES SUPERVISOR

SAB MILLER ACCRA BREWERY LIMITED
05.2004 - 07.2006

SALES AMBASSADOR

SAB MILLER ACCRA BREWERY
05.2003 - 05.2004

SALES REPRESENTATIVE

GHANA TELECOM - KUMASI
01.2000 - 05.2003

MSc - Marketing

K N U S T

BBA - Marketing

Jayee University College

Diploma - Marketing

Inst. of Bus. Mgt. & Journalism

S.S.C.E - undefined

Opoku Ware Secondary School

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