Summary
Overview
Work History
Education
Skills
Accomplishments
Extracurricular Activities
References
Timeline
Generic

Edmund Kwasi Badzi

Tema

Summary

Dynamic sales leader with extensive experience at Guinness Ghana Breweries Plc, excelling in project management and team leadership. Proven track record of driving volume growth and enhancing customer service through strategic partnerships and effective training. Successfully managed a diverse team, achieving significant market share increases while maintaining operational efficiencies.

Overview

14
14
years of professional experience

Work History

Head of Draught and Party Services

Guinness Ghana Breweries Plc
Accra
11.2024 - Current
  • Draw and implement the draft strategy for Ghana.
  • Managing distributors and team members to deliver fantastic results for our draught channel.
  • Driving our volume target achievement through active participation and Events and Parties
  • Managing the life cycle of draught equipment.
  • Leading our third space participation through drought and other NRB formats.

Acting Area Sales Manager

Guinness Ghana Breweries
Accra West
07.2024 - 10.2024
  • Developed and managed regional sales program and market operations.
  • Trained, managed, and motivated team of 14 staff handling client base of 8000+ active accounts.
  • Measured key performance indicators, tracking weekly and quarterly volume and revenue figures to meet targets.
  • Conferred with merchants and developed partnerships to capitalize on new sales opportunities.
  • Conducted onboarding process for newly assigned accounts, communicating customer needs and expectations to sales team.
  • Established productive and professional relationships with key personnel in assigned customer accounts.
  • Examined staff work to maintain conformance with company regulations.
  • Exceeded sales targets through effective marketing and negotiation strategies.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Manage 2 distributors of the region.
  • Monitored sales team performance and provided effective training to help each reach targets.

Tactical Sales Executive

Guinness Ghana Breweries Plc
Coastal Division
05.2022 - 08.2024
  • Make sure Promotions & Events are happening as per the strategy
  • Drive activities that will help us win Market Share
  • Counter Competition
  • Brilliant Execution in accordance with our strategy
  • Drive growth for our brands

Acting Area Sales Manager

Guinness Ghana Breweries
Western Region
06.2020 - 04.2022
  • Developed and managed regional sales program and market operations.
  • Trained, managed, and motivated team of 21 staff handling client base of 10,000+ active accounts.
  • Measured key performance indicators, tracking weekly and quarterly volume and revenue figures to meet targets.
  • Conferred with merchants and developed partnerships to capitalize on new sales opportunities.
  • Conducted onboarding process for newly assigned accounts, communicating customer needs and expectations to sales team.
  • Established productive and professional relationships with key personnel in assigned customer accounts.
  • Examined staff work to maintain conformance with company regulations.
  • Exceeded sales targets through effective marketing and negotiation strategies.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Manage 4 distributors of the region.
  • Monitored sales team performance and provided effective training to help each reach targets.

Distributor Manager for Western and Central Region

Guinness Ghana Breweries PLC
09.2019 - 06.2020
  • Analyzed invoices, work orders, consumption reports and demand forecasts to estimate peak delivery periods and issue work assignments.
  • Proactively identified and solved complex strategy problems impacting business direction.
  • Monitored inventory levels of products and materials in warehouses to keep needed goods on hand.
  • Tracked goods to verify delivery timetables and effectively route to final destinations.
  • Streamlined operational efficiencies by hiring and training staff to drive growth initiatives.
  • Drove client retention by delivering exceptional customer service.
  • Monitored inventory control to align ordering processes with demand plans.
  • Developed and implemented plans for storage and distribution activities.
  • Supported senior leadership by accurately reporting monthly and annual sales, P&L and staff efficiency reports.
  • Strengthened operational efficiencies and traceability.
  • Examined merchandise to verify price and display alignment.

Sales Executive

Guinness Ghana Breweries PLC
Tarkwa, Bogoso, Prestea, Wasa Akropong, Damang Area
07.2018 - 08.2019
  • Management and development of designated sales area in delivering stretched brand and portfolio targets.
  • Flawless execution of company's trade strategies.
  • Ensuring that all brand communications are up to date and in great condition.
  • Quarterly review of outlet universe to ensure optimum base number of viable and non-viable customers, call frequency and per category and outlet sales performance.
  • Drive the sales of spirit and beers in the designated area by delivering on company's pricing.
  • Training of bar staffs.

Sales Executive

Guinness Ghana Breweries PLC
Kasoa, Swedru, Winneba
04.2014 - 06.2018
  • Management and development of designated sales area in delivering stretched brand and portfolio targets.
  • Flawless execution of company's trade strategies.
  • Ensuring that all brand communications are up to date and in great condition.
  • Quarterly review of outlet universe to ensure optimum base number of viable and non-viable customers, call frequency and per category and outlet sales performance.
  • Drive the sales of spirit and beers in the designated area by delivering on company's pricing.
  • Training of bar staffs.

National Service Personnel

Guinness Ghana Breweries PLC
Tema
08.2012 - 08.2013
  • Promotions / activations.
  • Basic in bar visibility.
  • Influence / generate extra orders where possible and communicate it to the area sales executive/sales manager.
  • Listing of new products where applicable wholesale and from wholesales to retail.
  • Create and develop offtrade accounts for wholesalers.
  • Train and develop key distributors van sales.

Trade Developer

Guinness Ghana Breweries PLC
Volta Region
09.2013 - 03.2013
  • Promotions / activations (Festivals and Tactical promos)
  • Basic in bar visibility
  • Influence / generate extra orders where possible and communicate it to the area sales executive/sales
  • Listing of new products where applicable wholesale and from wholesales to retail.
  • Create and develop offtrade accounts for wholesalers
  • Train and develop key distributors van sales.

Industrial Attachment

Ghana Port and Harbor Authority
Tema
06.2011 - 08.2011
  • Data collection and inputting.
  • Extraction of manifest.
  • Vessel inspection.
  • Claims Calculation and Documentation.

Education

Certificate in Project Management -

Accra Business School
Accra, Ghana
01.2025

Executive Certificate in Business Administration -

Accra Business School
Accra, Ghana
01.2023

Chartered Financial Economics -

GLOBAL ACADEMY OF FINANCE AND MANAGEMENT
01.2018

B.Sc. - Physical Sciences (Mathematics and Statistics)

University of Cape Coast
Cape Coast, Ghana
01.2012

Senior Secondary School Certificate -

Awudome Secondary School
Tsito, Ghana
01.2004

Basic Education Certificate Examination -

Salmaniyah Islamic Junior High School
Kasoa, Ghana
01.2001

Skills

  • Project management
  • Financial analysis
  • Market research
  • Customer service

Accomplishments

  • Best Sales Executive in premium Beer sales (HEINEKEN) for coastal division - F19
  • Won Best volume growth Brown category with Club 51 Ent F20

Extracurricular Activities

2008-2010, Member - Atlantic Hall Library Committee, University of Cape Coast, Cape Coast 2009-2010, Assistance Organizer, Global Evangelical Students & Associates Ministry (GESAM-UCC) 2010-2011, Organizer/Technical Head, Global Evangelical Students and Associates' Ministry (GESAM-UCC) 2011/2012, Organizer for Zone B, Global Evangelical Students and Associates' Ministry (GESAM-National) 2003/2004, Library Prefect, Awudome Secondary School, Tsito

References

Available upon request

Timeline

Head of Draught and Party Services

Guinness Ghana Breweries Plc
11.2024 - Current

Acting Area Sales Manager

Guinness Ghana Breweries
07.2024 - 10.2024

Tactical Sales Executive

Guinness Ghana Breweries Plc
05.2022 - 08.2024

Acting Area Sales Manager

Guinness Ghana Breweries
06.2020 - 04.2022

Distributor Manager for Western and Central Region

Guinness Ghana Breweries PLC
09.2019 - 06.2020

Sales Executive

Guinness Ghana Breweries PLC
07.2018 - 08.2019

Sales Executive

Guinness Ghana Breweries PLC
04.2014 - 06.2018

Trade Developer

Guinness Ghana Breweries PLC
09.2013 - 03.2013

National Service Personnel

Guinness Ghana Breweries PLC
08.2012 - 08.2013

Industrial Attachment

Ghana Port and Harbor Authority
06.2011 - 08.2011

Certificate in Project Management -

Accra Business School

Executive Certificate in Business Administration -

Accra Business School

Chartered Financial Economics -

GLOBAL ACADEMY OF FINANCE AND MANAGEMENT

B.Sc. - Physical Sciences (Mathematics and Statistics)

University of Cape Coast

Senior Secondary School Certificate -

Awudome Secondary School

Basic Education Certificate Examination -

Salmaniyah Islamic Junior High School

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Edmund Kwasi Badzi