Summary
Overview
Work History
Education
Skills
References
Awards
Accomplishments
Certification
Football and Gaming
Timeline
Generic

EBENEZER KOJO ARTHUR

ACCRA

Summary

Dynamic professional with a proven track record at PHD Media Ghana, enhancing client retention and loyalty through exceptional account management and strategic planning. Skilled in digital marketing and analytical thinking, I boosted operational efficiency by 20% and fostered team collaboration. Excel in leveraging consumer behavior insights and advanced problem-solving to drive brand growth. Analytical Account Manager with 7 years of experience. Innovative and forward-thinking worker with creative problem solving and efficient streamlining skills.

Overview

13
13
years of professional experience
1
1
Certification

Work History

ASS. ACCOUNT MANAGER

PHD Media Ghana
01.2023 - Current
  • Anticipated clients' needs by staying in touch on regular basis.
  • Maintained accurate records of client interactions, ensuring all relevant information was easily accessible for future reference.
  • Coordinated closely with internal teams to ensure timely and accurate delivery of products or services to clients.
  • Mentored junior staff members, fostering a supportive team environment that encouraged professional growth.
  • Supported senior account managers in developing long-term strategies aimed at growing existing client portfolios.
  • Assisted in the preparation of detailed reports for management review, highlighting key performance metrics related to account management activities.
  • Managed client relationships, resulting in increased retention and loyalty.
  • Streamlined account management processes for improved efficiency and productivity.
  • Resolved complex billing issues, improving customer satisfaction levels while maintaining company revenue streams.

SNR. EXECUTIVE PLANNING & STRATEGY

PHD MEDIA GHANA LIMITED
12.2021 - Current
  • Account management and Strategy presentation
  • Communication strategy to ensure brand growth
  • Media planning to media campaign execution
  • Data reporting on Post Campaign analysis on brands
  • Marketing insights and analysis on Competitive SOS & SOV
  • Coaching and mentoring of young talents for regional and global competitions
  • Lead member on Creativity and Ideation of Newsletters and FIT portal
  • Managing of MTN, Diageo, SC Johnson and Unilever account across planning and strategy
  • ACCOUNT WORKED ON Experience
  • MTN (Media Strategy, Planning and Reporting)
  • Diageo (Lagers Account lead / Strategy, Planning and Data Analysis)
  • Unilever (Media Strategy & Planning)
  • SC Johnson (Media Strategy & Planning)
  • Pernod Ricard (OOH & Data Analysis)
  • South African Tourism (Media Strategy & OOH)
  • Bic Cristal (Media Planning & OOH)
  • Up field (Media Planning & OOH)
  • GLICO Insurance ( Media Planning )
  • PZ Cussons (Media Strategy and Planning)
  • Streamlined internal processes for increased efficiency, reducing overall operational costs.
  • Implemented data-driven decision-making processes to improve accuracy in forecasting and planning efforts.
  • Led cross-functional teams to successfully execute high-impact projects, improving company performance.
  • Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints.

BUSINESS DEVELOPMENT ANALYST- (MARKETING)

S&T MEDIA ADVERTISEMENT AGENCY
12.2017 - 01.2019
  • Submitting of proposals to SMEs and cooperate clients for advertisement on LED screens
  • Prospecting of potentials clients through research for advertisement
  • Repairing advertisement screens when faulty and adopting suitable measures to improve screen efficiency
  • Documentation of weekly reports on advertisement of screens as well as video contents
  • Monitoring of advertisement screens across Accra to promote clarity in Video and advertisement
  • Presentation of slides in the content of proposal for better understanding and assimilation
  • Seldom cleaning and maintenance of advertisement screens to promote advertisement

OPERATIONS DEPARTMENT (INTERN)

BARCLAYS BANK GHANA
10.2015 - 05.2016
  • Receiving and registering customer's salaries, cheques
  • Processing of salaries to meet customers' expectation
  • Passing of manual entries to harness the payment process
  • Preparation of external payment
  • Assisted with processing of fall outs and stop salaries to address queries on time
  • Significantly improved negotiation skills
  • Thus; regularly explaining and solving issues of delayed salaries

RESEARCH INTERVIEWER

RESEARCH MARKETING SERVICE (TNS RMS)
07.2011 - 01.2012
  • Collection of information by issuing of questionnaires of product to consumers for survey
  • Research for producers of alcoholic and non-alcoholic beverages helped to improve on the branding as well as the quality of the product
  • Sorting and analysing of reports (information) in order to predict solution to companies
  • Initiate the remarks for processing questionnaire
  • Helped increased operational efficiency by 20%
  • Contributed to increase in market share for TNS-RMS
  • Built a good client relationship whiles on the field

Education

No Degree - AI Prompt And Career Essentials

ALX
Online
08-2024

MBA - MARKETING

UNIVERSITY PROFESSIONAL STUDIES
01.2023

BA - ECONOMICS & GEOGRAPHY

UNIVERSITY OF GHANA
01.2016

Data Analysis (Quantitative Analysis)

SPSS training (UG)
01.2016

Software Training

IT training (UG)
01.2015

Skills

  • International Marketing and Relations
  • Brand Communication
  • Digital Marketing
  • Consumer Behaviour
  • Strategic Management
  • Business Law
  • Ethics
  • Advanced problem solving
  • Numeracy skills
  • Communication skills
  • Quantitative analysis (Basic)
  • Quantitative analysis (Advance)
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Accounts Receivable
  • Problem-Solving
  • Excellent Communication
  • Organizational Skills
  • Team Collaboration
  • Analytical Thinking

References

  • Billy Yeboah , Media Account Lead, Unilever Ghana, 0501516127.
  • Amos Arthur, Team Manager, Ogilvy and Matter Media Ghana, 0263689182
  • Wassim Bin Nashiru, Business Unit Director, Insel Communication, 0550420820
  • Kodjo Botchway, Country Lead, Geo Poll Ghana, 0542745222

Awards

  • CANNES YOUNG LIONS WECA, WINNER
  • YOUNG PITCHERS AWARD, 1ST RUNNER UP
  • CREATIVITY WEEK 2019 (CORPERATE MEDIA), 1st RUNNER UP

Accomplishments

  • Collaborated with a team of eleven in the development of the Guiness BSB campaign.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved a 38% result by introducing Omni Studio for our strategy Optimization and recency planning.

Certification

  • Google Ads Certification - Google Skillshop.

Football and Gaming

My passion for football and gaming reflects my commitment to teamwork, strategy, and continuous improvement. Engaging in football not only enhances my physical fitness but also fosters camaraderie and leadership skills, which are vital in both personal and professional settings. Similarly, gaming sharpens my problem-solving abilities and strategic thinking, as I navigate complex scenarios and collaborate with others online. These hobbies have enriched my life, providing a balanced outlet for creativity and competition. As such, they are integral elements of my CV, showcasing my ability to work well in teams and adapt to dynamic environments.

Timeline

ASS. ACCOUNT MANAGER

PHD Media Ghana
01.2023 - Current

SNR. EXECUTIVE PLANNING & STRATEGY

PHD MEDIA GHANA LIMITED
12.2021 - Current

BUSINESS DEVELOPMENT ANALYST- (MARKETING)

S&T MEDIA ADVERTISEMENT AGENCY
12.2017 - 01.2019

OPERATIONS DEPARTMENT (INTERN)

BARCLAYS BANK GHANA
10.2015 - 05.2016

RESEARCH INTERVIEWER

RESEARCH MARKETING SERVICE (TNS RMS)
07.2011 - 01.2012

BA - ECONOMICS & GEOGRAPHY

UNIVERSITY OF GHANA

Data Analysis (Quantitative Analysis)

SPSS training (UG)

Software Training

IT training (UG)

No Degree - AI Prompt And Career Essentials

ALX

MBA - MARKETING

UNIVERSITY PROFESSIONAL STUDIES

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