Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
BEST MARKETING MANAGER -CONSUMER(2018) FOR ECOBANK GHANA LTD
Timeline
Generic

Dr. James Desmond Mclean-Arthur

TEMA

Summary

Detail-oriented, attentive and decisive leader. Documented strengths in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings in any industry. Proven skills in enhancing productivity, efficiency and bottom-line profits with forward-thinking leadership.

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches promotions and development. Well-versed in social media audience engagement and brand management. Resourceful Marketing Manager with more than 10 years of B2B marketing experience, delivering profitable solutions to drive sales, attract and sustain customers, and build the reputable corporate brand of any industry. Motivated marketing manager with demonstrated knowledge of banking best practices and operations. Advanced Operations Manager offering over 7 years of experience and proven success in the financial services industry, quality assurance and leadership. Highly skilled in streamlining operations and improving through continuous process improvement and cross-functional collaboration. Bringing over 15 years of experience in the financial industry field plus four-years experience in education and ready to take on a challenging, growth-oriented role with any company.

Driven student leveraging studies in business management who seeks real-world experience as a lecturer. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. A multi-tasking manager and well-known for creating positive workplace culture and high-performing teams. Demonstrated marketing expertise, including competitive

including comp offerings, pricing and market positioning. Accomplished in building high-performing teams and inspiring staff to achieve goals.offerings, pricing and market positioning. Accomplished in building high-performing teams and inspiring staff to achieve goals.

Overview

17
17
years of professional experience

Work History

Marketing Manager

ECOBANK GHANA LTD
TEMA AND TARKWA
01.2013 - 09.2020
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Consulted with product development teams to enhance products based on customer data.
  • Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
  • Developed a network of related professionals to open up business opportunities.
  • Led and managed talented teams of digital banking products s to plan and implement project tasks meeting timelines and exceeding expectations.
  • Managed team of 10 direct reports engaged in ongoing product optimization, account management and ad placement on the company website.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.
  • Applied customer feedback to develop process improvements and support long-term business needs.
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels in terms of deposit by 145%,loan creation and revenue by 120%.
  • Due to my outstanding performance, won the overall marketing manager of the year for 2018 for Ecobank Ghana Ltd.
  • Led non-profit branch to increase revenue from negative to 300% profit,increase loan creation by GHS150 % and branch deposit by % for the year 2014 at Ecobank Ghana Ltd-Tema community 1 branch

Operations Manager

Ecobank Ghana Ltd
TEMA LONGROOM
09.2009 - 02.2013
  • Devised, deployed and monitored processes to boost long-term business success and increase profit levels by 120% in the year 2009.
  • Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
  • Developed and submitted strategy and initiative reports to highlight current actions and proposed changes to corporate committee.
  • Brought in more than 10 new administrative staff and handled all training, mentoring and direction to maximize productivity.
  • Trained employees on proper procedures and strategies to improve productivity.
  • Maintained branch files for major accounts, investments and employees.
  • Assessed budget plans and present costs to forecast trends and recommend changes.
  • Boosted branch sales by developing and deepening customer loyalty through incentive programs.
  • Produced the Gcnet manual and tax revenue reports outlining financial data to assist management with making strategic plans and operational decisions.
  • Performed quarterly compliance checks .
  • Completed daily Bank Secrecy Act reports and ensure subordinates comply to it as well.
  • Cooperated with the Tema Longroom team and the branch manager to devise efficient marketing strategies and meet branch's target and objectives.
  • Complied with regulatory requirements including Bank Secrecy Act, Anti Money Laundering, and Privacy Act .
  • Developed and delivered polished sales presentations in order to highlight product and service quality.
  • Submitted loan applications to loans department for verification ,recommendation and disbursement
  • Created strategies to develop and expand existing customer sales, which resulted in 30% increase in annual sales.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring/termination processes, coaching employees on company operations.
  • Brought in more than 30% more customers between 2010 and 2012 by identifying preferences and delivering desired services .
  • Closed average of 3 loans per month.
  • Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
  • Wrote reports detailing branch activities.
  • Met deadlines by proactively managing individual and team tasks and implementing bank's processes.
  • Supportively directed team of 25 as the operations manager, consistently improving performance and efficiency to maximize operational results.
  • Received superior customer service satisfaction scores for four years.
  • Originated, reviewed, processed, closed and administered customer loan proposals.
  • Gathered and reviewed customer feedback to improve operations.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set.
  • Increased net profit by 52% during 2011 to exceed sales goals.
  • Managed branch with average of GHS70million in monthly deposit.
  • Increased overall annual sales by 40% in 2012 by incorporating several quality process improvements within branch.
  • Protected company assets with strategic risk management approaches.
  • Held sales coaching sessions.
  • Expanded territory by effectively negotiating beneficial deals for product sales, distribution and service.
  • Developed prospects for new loans with five daily cold calls weekly.
  • Maintained friendly and professional customer interactions.
  • Assessed employee performance and developed improvement plans.
  • Engaged employees in business processes with positive motivational techniques.
  • Motivated staff to exceed quotas consistently through three times in a week morning trainings.
  • Uncovered and resolved strategic and tactical issues impacting sales management and business operations.
  • Evaluated Gnet,Flexcube and Globus applications against outline specifications to approve, reject or recommend adjustments files.
  • Reviewed more than over 15 general ledger statements per month.


Branch Operations Officer

Ecobank Ghana Ltd
TEMA LONGROOM AND SAFEBOND BRANCHES
11.2007 - 09.2009
  • Assisted customers by answering questions and fulfilling requests.
  • Operated cash register for cash and check transactions with 98% accuracy.
  • Assisted customers with special services, account updates and promotional options.
  • Worked closely with the branch and operations managers to solve problems and handle customer concerns.
  • Reviewed and resolved differences between accounting information and cash drawer.
  • Trained as operations manager and provided back-up coverage to provide customers with optimal support.
  • Organized and reported on financial information to document payment histories and assist with sound financial accounting.
  • Reconciled cash drawer at start and end of each shift, accounting for errors and resolving discrepancies.
  • Mentored new team members on POS system operation, customer service strategies and sales goals.
  • Trained and coached cashier team members on checkout procedures and strategies to maximize customer satisfaction.
  • Modeled outstanding customer service and held cashier team accountable for consistently delivering expert GCNet support.
  • Quickly and accurately counted drawers at start and end of each shift.
  • Submitted reports to senior management to from various GCNet branches to aid in business decision-making and planning.
  • Met coverage demands by setting effective work schedules and breaks, and effectively delegating assignments.
  • Verified accuracy of daily cashier batches by checking all receipts, checks and cash.
  • Resolved customer issues for front-line and departments throughout store by employing strong operations knowledge and problem-solving abilities.
  • Drove staff to exceed promotional objectives by motivating closings through contests and other motivational strategies.
  • Established and optimized schedules to keep coverage and service in line with forecasted demands.
  • Monitored areas for security issues and safety hazards.
  • Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
  • Kept orderly and accurate accounting records by monitoring GCNet payment documentation.
  • Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.
  • Fostered positive work environment by consistently treating all employees and customers with respect and consideration.
  • Built positive relationships with customers to increase repeat business.
  • Mentored new employees to contribute to company's positive culture.
  • Provided primary customer support to internal and external customers in fast-paced environment.

Cashier

Ecobank Ghana Ltd
ACCRA AND TEMA LONGROOM
08.2003 - 10.2007
  • Received and processed customer payments.
  • Reviewed and resolved differences between accounting information and various ATM's
  • Monitored self-checkout systems and provided assistance or intervention where required.
  • Set and updated employee schedules based on expected customer needs to meet coverage demands while controlling labor costs.
  • Resolved escalated customer disputes with special actions such as discounts.
  • Built effective training and coaching strategies to optimize team performance.
  • Educated employees on all job tasks, including register use, merchandising and customer service.
  • Worked extra hours during busy periods and covered for call-in employees to maintain service levels.
  • Developed standard operating procedures.
  • Increased customer loyalty and retention.
  • Directed team of six cashiers to maximize performance and deliver exceptional service to every customer.
  • Oversaw group of six cashiers and service staff, supervising performance, correcting problems and boosting efficiency to optimize team operations and dynamics.
  • Trained, mentored and developed new cashiers with positive and encouraging techniques to maximize performance and team contributions.


Education

Ph.D. - Marketing Management And Research

PARUL UNIVERSITY
GUJARAT-INDIA
06.2023

Master of Science - Artificial Intelligence And Robotics

IUBH University of Applied Sciences
GERMANY
09.2022

Doctorate in Business Administration - Global Business And Leadership

CALIFORNIA INTERCONTINENTAL UNIVERSITY
CALIFORNIA-U.S.A
05.2019

PROFESSIONAL BANKERS - BANKING

ASSOCIATION oF CHARTERED INSTITUTE oF BANKERS
Legon-Ghana
05.2023

Association of Certified Chartered Economist - ENERGY ECONOMIST

AMERICAN ACADEMY FINANCIAL MANAGEMENT
ODORKOR.ACCRA GHANA
02.2015

MBA - Management Information Systems

University of Ghana Business School
Legon,Ghana
05.2013

BBA - Marketing Management

Methodist University College Ghana
Accra,Ghana
05.2010

Diploma in Business Administration - Accounting

Kumasi Technical University
Kumasi,Accra
06.2002

Skills

  • Market Research Analysis
  • Organization and leadership training
  • Relationship Building
  • Strategic Marketing and Sales Forecasting
  • Marketing Strategy Development
  • Complex Problem Solving

Accomplishments

  • Supervised team of [30] staff members.
  • Resolved product issue through consumer testing.
  • Documented and resolved [GCnet Government Tax collection] which led to [closing loopholes in revenue collection].
  • Collaborated with a team of [10] in the development of [MTN Mobile money implementation].
  • Instrumental in the agency and digital banking implementations and establishing over 6 agency outlets in Tarkwa, Wassa Akropong and Bogoso environs.
  • Supported [Digital Banking} that resulted in a [30}% increase in customer engagement.
  • Contributed in the setting up of two GCnet agency banking and a full operating branch.
  • Instrumental in Chartering the Tarkwa Rotary club and held various positions for five years in helping the needy in society.
  • Received “[Marketing Manager of the year 2018 for consumer customers by exceeding all set targets(revenue,loans and deposits).
  • Mentored over 50 employees in jobs and 100 students in academics.
  • Instrumental in taking the Ecobank community 1 branch from loss making branch to over 150% profitability in the year 2014]” for [Ecobank Ghana Ltd] as the relationship manager.

Affiliations

Part-Time Lecturer-GIMPA TAKORADI CAMPUS (2017)-E-commerce UMAT-Visiting Lecturer(Enterprise Resource Planning)-2020 online class Thesis Supervision for various students(Private)

Additional Information

  • AWARDS , Ecobank Ghana Ltd-Best Performing Consumer Relationship Manger (Marketing) for 2018 Best Branch Employee(Various Branches and years)
  • OTHER PROFESSIONALLY RELATED EXPERIENCE , Ecobank Ghana Limited(Tarkwa)-Relationship Manager(2013-2020) Ecobank Ghana Limited(Tarkwa)-Operations Manager(2007-2013) Mon-Tran Ghana Ltd-Attached to Ecobank Head Office/Tema Longroom (2003-2007) Possible Events Ghana(Finance) – Director(2014-Date) Macardes Strategic Consult – Founder and Managing Partner(2019-Date) Ex-One Entertainment – Director(2019- Date) Ruby Chelsea Music-Artist Manager(2013-Date) Kemzy Banks Music-Artist Manager(2016-Date) Yaa Baby Muziq-Artist Manager(2020-Date)

BEST MARKETING MANAGER -CONSUMER(2018) FOR ECOBANK GHANA LTD

  • Tireless Effort ,outstanding and significant contribution to the consumer banking business of Ecobank Ghana Limited for the year 2018
  • Exceeding deposit target by 109%
  • Exceeding Revenue by 115%
  • Exceeding loan target by 120%

Timeline

Marketing Manager

ECOBANK GHANA LTD
01.2013 - 09.2020

Operations Manager

Ecobank Ghana Ltd
09.2009 - 02.2013

Branch Operations Officer

Ecobank Ghana Ltd
11.2007 - 09.2009

Cashier

Ecobank Ghana Ltd
08.2003 - 10.2007

Ph.D. - Marketing Management And Research

PARUL UNIVERSITY

Master of Science - Artificial Intelligence And Robotics

IUBH University of Applied Sciences

Doctorate in Business Administration - Global Business And Leadership

CALIFORNIA INTERCONTINENTAL UNIVERSITY

PROFESSIONAL BANKERS - BANKING

ASSOCIATION oF CHARTERED INSTITUTE oF BANKERS

Association of Certified Chartered Economist - ENERGY ECONOMIST

AMERICAN ACADEMY FINANCIAL MANAGEMENT

MBA - Management Information Systems

University of Ghana Business School

BBA - Marketing Management

Methodist University College Ghana

Diploma in Business Administration - Accounting

Kumasi Technical University

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Dr. James Desmond Mclean-Arthur