Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGES
References
Hobbies and Interests
WEBSITES, PORTFOLIOS, PROFILES
Timeline
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Diana Gyamfua Wiafe

Diana Gyamfua Wiafe

Accra

Summary

Dynamic General Manager with over 22 years of experience across diverse industries, specializing in strategic initiatives that enhance profitability and drive sales. Proven track record of excellence in operations and customer care, consistently recognized for performance improvements. Expertise in motivating, training, and developing team members to thrive in competitive environments, fostering a culture of collaboration and success. Committed to delivering results through innovative leadership and a focus on operational efficiency.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Business Development Manager

Standard Chartered Venture Capital (Ghana)Ltd -SOLV
06.2025 - Current

Developed strategic partnerships to enhance market presence and drive revenue growth of 20%.

  • Led cross-functional teams to identify and pursue new business opportunities.
  • Negotiated contracts with key clients, ensuring mutually beneficial agreements.
  • Mentored junior team members, fostering skill development and professional growth.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.

Assistant General Manager- Operations

Rock City Hotel
03.2024 - Current
  • Oversee the day-to-day general operations including Front office, Food and Beverage, Conference & Banqueting Procurement, Housekeeping and Maintenance departments.
  • Ensured that customer service standards were met or exceeded at all times.
  • Budget control
  • Identified opportunities for cost savings and operational efficiency improvements.
  • Provided training, guidance, and support to staff members on proper procedures and policies.
  • Resolved customer complaints in a timely manner while maintaining a professional demeanor.
  • Implemented safety protocols to protect both customers and employees from potential hazards.
  • Assisted in the recruitment process by conducting interviews with prospective candidates.
  • Communicated regularly with suppliers regarding product delivery timelines, pricing information.
  • Motivated and led team members to work together to achieve targets.
  • Disciplined and maintained staff to deliver hospitable, professional service reflecting business initiatives.
  • Enhanced team engagement and performance with daily updates and informational meetings.
  • Supervised critical budget implementations, employee reviews, training and scheduling for projects.
  • Ensured compliance with health and safety regulations to maintain a safe working environment.
  • Coordinated with the General Manager to develop and implement strategic plans.
  • Handled customer complaints and inquiries, ensuring high levels of satisfaction.
  • 5star hotel with 500 luxury rooms

General Manager

Suntaa Hospitality- beach resort
07.2023 - 03.2024
  • Developed and implemented operational strategies to improve efficiency, reduce costs by 40% and maximized customer satisfaction.
  • Budget control
  • Supervised procurement processes

Branch Manager

MG Auto Trading Ghana Limited
02.2020 - 03.2023
  • Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
  • Budget Control for profit maximization
  • Developed strategies to increase customer satisfaction and loyalty up to 86%.
  • Managed staff of 28 scheduling, hiring and training processes.
  • Responsible for branch procurements
  • Reviewed credit applications to ensure accuracy and compliance with regulations.
  • Monitored financial performance of the branch on a monthly basis.
  • Resolved escalated customer complaints in a timely manner.
  • Maintained up-to-date knowledge of industry trends, competitive landscape and regulatory environment.
  • Participated in community events to promote brand awareness.
  • Managed and inspired team members to perform to full potential, driving branch profitability.

General Manager

Y&W Industries- Manufacturers of Building products
03.2019 - 01.2020
  • Hiring, training and developing both factory and administrative Staff
  • Business development- was able to win two major contracts within the space of three months that was unprecedented within my 3 months of joining the company.
  • Resolving conflicts
  • Handling all matters associated with human resources
  • Payroll administration
  • Handling Marketing and Sale

Head, Marketing & Sales

Ausbuild Construction Limited - Hospitality / Real Estate
05.2016 - 11.2019
  • Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction
  • Increased Sales by 30% within six months.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Oversaw product development initiatives from concept through completion stages.
  • Created a positive work environment by developing team building activities that encouraged collaboration among departments.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Tracked monthly sales to generate reports for business development planning.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Developed service and sales strategies to improve retention and revenue.

Branch Manager

Republic Boafo Microfinance Ltd
05.2012 - 03.2016
  • Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
  • Reviewed loan applications to ensure accuracy and compliance with regulations.
  • Developed strategies to increase customer satisfaction and loyalty.
  • Implemented internal control procedures to minimize risk exposure and maximize profitability.
  • The branch was able to achieve 113% and 118% on the branch loan and savings portfolios respectively at the end of 2013 financial year which was within a period of 6months after taking over the branch.
  • The branch consistently generated an average of 40% profit on the overall company's profit realised on yearly basis

Internal Control / Audit Officer

Intercontinental Bank Ghana Ltd
04.2010 - 04.2012
  • Conducted internal audits of company operations to identify potential risks and areas of improvement.
  • Prepared detailed audit reports outlining findings and recommendations.
  • Investigated discrepancies in financial records, transactions, and procedures.
  • Provided advice on compliance with internal control policies and procedures.
  • Assessed the adequacy of internal controls to ensure protection of assets against fraud or misappropriation.
  • Identified opportunities for process improvements to enhance efficiency and effectiveness.
  • Developed audit strategies to evaluate existing processes and systems.
  • Verified that transactions were properly authorized, recorded, classified, summarized, analyzed, and reported accurately.
  • Drafted responses to inquiries from external auditors regarding internal control matters.
  • Performed follow-up reviews to ensure implementation of agreed upon corrective action plans.

Relationship Manager

Intercontinental Bank
11.2007 - 03.2010
  • Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
  • Identified customer needs, developed customized solutions, and provided knowledgeable advice.
  • Developed strategies to attract new customers while retaining existing ones.
  • Risk asset generation preparation and management
  • Provided training sessions for staff members on topics such as internal controls and risk mitigation strategies.

Head, Marketing & Sale

Kudi Foundation Microfinance ltd
03.2006 - 11.2007
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Increased brand awareness by 65% across Greater Accra Region
  • Diversified and strengthened plans for increasing market share, penetration and customer engagement
  • Authorized discounts and special actions to resolve customer disputes and maintained satisfaction

Teacher

Ghana Education Service
01.1997 - 01.2001
  • Developed and implemented lesson plans based on curriculum objectives.
  • Assessed student performance through tests, quizzes, and other assessments.
  • Encouraged critical thinking skills and problem-solving strategies among students.
  • Established positive relationships with parents to ensure effective communication regarding student progress and well-being.
  • Monitored student behavior in classrooms, hallways, cafeteria, playgrounds.

Education

MBA - Marketing in The Digital Age

CASS Business School
France
03.2016

Bachelor of Arts - Marketing

Ghana Institute of Management And Public Admin
Accra
04.2007

Higher National Diploma - Marketing

Tamale Technical University
Tamale
10.2004

Some College (No Degree) - Education

St. John Bosco's Teacher Training College
Navrongo
09.1997

High School - Science

Sunyani Secondary School
Sunyani
09.1993

Skills

  • Business/Hotel Operations
  • Strategic business planning
  • Strong key decision making and growth management
  • Strategic Partnerships
  • Internal Control
  • Marketing expertise
  • Cross-functional collaboration
  • Proposal writing
  • Team collaboration
  • Revenue generation
  • Vendor management
  • Process improvement

Accomplishments

  • been able to implement effective internal control system to build a very effective workflow as much as drastically loss of income
  • Brought in four new business customers/Partners in a space of two months with a total expected revenue of GHS 1,500,000.00 per month
  • Created a customer feedback system with a collaborated effort with the IT department which results in prompt customer feedback and assistance that delighted guests through process improvement and quality service delivery.
  • collaborated with corporate communication department to generate and designed adverts for different events/occasions on social media.
  • successfully represented my company on radio interviews and public speaking campaigns.
  • Increased yearly revenue by 46% in three conservative years.
  • Got promoted 6 months after joining the Internal control Department
  • Mentored threee credit officers and were promoted to the level of Branch Supervisors in the space of 6 months
  • nurtured weaker sale person in a space of one year and she became the best sales person with an award.
  • able to manage three huge conferences within a week with a population of over a thousand participants with very minimal complains; of which wholistically were very successful through strategic operational planning and strict supervision on its execution.
  • added much value to entertainment during festive seasons and public holidays that made guest stay and visits at the hotel very memorable

Certification

Advance Leadership Training from Ghana Banking College

LANGUAGES

Asante Twi: First Language
English: C1 Advanced (C1)
fante: C1 Advanced (C1)
Hausa: B2 Upper Intermediate (B2)

References

References available upon request.

Hobbies and Interests

socializing, cooking, Training and empowerment

WEBSITES, PORTFOLIOS, PROFILES

facebook, Diana Gyamfua Wiafe

Timeline

Business Development Manager

Standard Chartered Venture Capital (Ghana)Ltd -SOLV
06.2025 - Current

Assistant General Manager- Operations

Rock City Hotel
03.2024 - Current

General Manager

Suntaa Hospitality- beach resort
07.2023 - 03.2024

Branch Manager

MG Auto Trading Ghana Limited
02.2020 - 03.2023

General Manager

Y&W Industries- Manufacturers of Building products
03.2019 - 01.2020

Head, Marketing & Sales

Ausbuild Construction Limited - Hospitality / Real Estate
05.2016 - 11.2019

Branch Manager

Republic Boafo Microfinance Ltd
05.2012 - 03.2016

Internal Control / Audit Officer

Intercontinental Bank Ghana Ltd
04.2010 - 04.2012

Relationship Manager

Intercontinental Bank
11.2007 - 03.2010

Head, Marketing & Sale

Kudi Foundation Microfinance ltd
03.2006 - 11.2007

Teacher

Ghana Education Service
01.1997 - 01.2001

MBA - Marketing in The Digital Age

CASS Business School

Bachelor of Arts - Marketing

Ghana Institute of Management And Public Admin

Higher National Diploma - Marketing

Tamale Technical University

Some College (No Degree) - Education

St. John Bosco's Teacher Training College

High School - Science

Sunyani Secondary School
Diana Gyamfua Wiafe