Diamond Addi
Accra
Summary
I am a results-driven leader with extensive experience in revenue growth, market expansion and operational efficiency. I have a proven track record in driving revenue growth, establishing strategic partnerships, and leading high-impact sales initiatives. I am skilled in managing diverse categories, executing major commercial events, and ensuring sustained business expansions, leading to substantial sales increases. Finally, I am also adept at data analysis, sales strategy implementation, and cultivating strong client relationships. I am eager to contribute to a dynamic organization where I can leverage my expertise to drive growth and maximize revenue opportunities.
Overview
14
14
years of professional experience
Work History
Director of Sales and Business Development
Eagles Hospitality Group
06.2025 - Current
- As Director of Sales and Business Development, I lead the commercial strategy for Eagles Hospitality Group, driving revenue growth, market penetration, and brand positioning across our properties in Accra and Takoradi.
- I provide strategic and operational leadership across key market segments—including corporate, MICE, government, airline, and international business—with a strong focus on maximizing room revenue, meetings and events income, and ancillary revenue streams.
- I oversee the sales and marketing function, develop and execute effective sales plans, cultivate and maintain high-value corporate and institutional relationships, and identify new business opportunities within the market.
- In close collaboration with the CEO and senior leadership team, I support demand forecasting, pricing, and distribution strategies to achieve revenue and profitability targets.
Country Growth Operations Manager
MAX
01.2024 - 2025
- Leading market expansion efforts in Ghana, increasing customer base and driving revenue growth.
- Managing cross-functional teams across sales, marketing, and operations to enhance efficiency and service quality.
- Establishing and maintaining strategic partnerships with fleet providers and key stakeholders.
- Implementing data-driven strategies to optimize driver acquisition, retention, and engagement.
- Overseeing P&L management, reducing operational costs, and maximizing profitability.
- Spearheading customer acquisition campaigns, increasing market share and user engagement.
- Monitoring key performance metrics (KPIs), identifying areas for improvement in operations and customer experience.
Country Manager - (Ghana and Nigeria)
ODILO
01.2021 - 01.2024
- Led a team of Business Development Representatives to increase ODILO's market share within the corporate market in Ghana and Nigeria.
- Developed and executed strategies to drive business growth and increase brand visibility.
- Built awareness of Odilo's new category: 'Unlimited Learning Ecosystems' and its benefit to organisations within the region.
- Created meaningful partnerships with stakeholders in the corporate space by exploring synergies and creating viable solutions that enhance both of our offering.
- Owned and supported the entire project implementations and liaising with all stakeholders to ensure success of all customer projects in the region.
- Conducted performance reviews and provided feedback to team members for continuous improvement.
- Provided support for our partners in the region.
Key Account Manager
Jumia Group
01.2021 - 01.2022
- Developed and managed multiple subcategories, enhancing Jumia's product offerings.
- Ensured revenue growth by strategizing annual and quarterly plans through detailed financial analysis.
- Directed the lifecycle of multiple products from conception to market, fostering innovation and strategic partnerships.
- Strengthened relationships with C-Levels and account managers of top brands to ensure high levels of vendor engagement.
- Orchestrated major commercial events like Black Friday, Jumia Anniversary and Tech Week resulting in a significant sales uplift.
- Ensured continuous growth in business by leading pricing and promotional strategies, optimizing marketing and stock availability.
Account Manager
Booking.com
01.2016 - 01.2020
- Drove Booking.com's commercial excellence ambition for the West African Sub region (Anglophone countries and 300+ partners).
- Managed relationships with key accounts, customer stakeholders and strategic partners.
- Reviewed and analyzed data of the region to identify challenges or opportunities for improvements.
- Ensured the timely and successful delivery of our partner-centrist solutions according to stakeholder needs and objectives.
- Identified business prospects through cold calling, networking, marketing and database leads.
- Strengthened branding initiatives by organizing workshops and training programs to maximize outreach.
Account Manager - Team Lead
Global Information Technology Solutions
01.2012 - 01.2015
- Identified business prospects through cold calling, networking, marketing and database leads.
- Ensured customer and partner satisfaction by understanding customer needs, providing responsive service to customer issues, integrating partners into the sales process and building relationships with key customer contacts.
- Focused on gaining entire knowledge of activities of clients and their organisations to anticipate their needs and respond to them with efficient technical solutions.
- Focused on Identifying, planning and implementing reaction to competitor activity as identified through relationship with accounts and partners.
- Supported and assisted the sales team in producing proposals, quotations, updating client files and coordinating with the sales team.
- Tracked and analyzed sales reports, implemented corrective action plans and streamlined sales operations.
Education
B.Sc. - Accounting
University of Professional Studies
01.2009
Skills
- B2B Sales
- Growth Strategy
- Market Expansion
- Operational Excellence
- Process Optimization
- SaaS Sales
- Fleet & Driver Management
- Team Leadership
- Cross-functional Collaboration
- Data Analytics
- Performance Tracking
- Account Management
- Leadership
- Analytics
- Financial Planning
- Revenue Growth
- Sales Force
- Pipedrive
- Tableau
- CRM
- Microsoft Office
Accomplishments
- Key achievements:
- Established and led a full sales team from the ground up to achieve strategic targets across six hotels totaling 650 guest rooms.
- Successfully drove an average occupancy rate of 71% from mid-2025 through year-end 2025
- Reduced Customer Acquisition Costs by over 26% within 6 months by optimizing lead generation activities
- Deployed the largest number of fleet since Max's inception in Ghana in Q1 2025
- Best performing Country Manager for Africa 2022 at Odilo
- Achieved +60% year-on-year growth for assigned territory in 2019 at Booking.com
- Top achieving Key Account Manager (vendor growth) Q2 2021 at Jumia
Timeline
Director of Sales and Business Development
Eagles Hospitality Group
06.2025 - Current
Country Growth Operations Manager
MAX
01.2024 - 2025
Country Manager - (Ghana and Nigeria)
ODILO
01.2021 - 01.2024
Key Account Manager
Jumia Group
01.2021 - 01.2022
Account Manager
Booking.com
01.2016 - 01.2020
Account Manager - Team Lead
Global Information Technology Solutions
01.2012 - 01.2015
B.Sc. - Accounting
University of Professional Studies