Diamond Addi
Accra
Summary
I am a results-driven leader with extensive experience in revenue growth, market expansion and operational efficiency. I have a proven track record in driving revenue growth, establishing strategic partnerships, and leading high-impact sales initiatives. I am skilled in managing diverse categories, executing major commercial events, and ensuring sustained business expansions, leading to substantial sales increases. Finally, I am also adept at data analysis, sales strategy implementation, and cultivating strong client relationships. I am eager to contribute to a dynamic organization where I can leverage my expertise to drive growth and maximize revenue opportunities.
Overview
14
14
years of professional experience
Work History
Director of Sales and Business Development
Eagles Hospitality Group
Accra, Ghana
06.2025 - Current
- As Director of Sales and Business Development, I lead the commercial strategy for Eagles Hospitality Group, driving revenue growth, market penetration, and brand positioning across our properties in Accra and Takoradi.
- I provide strategic and operational leadership across key market segments—including corporate, MICE, government, airline, and international business—with a strong focus on maximizing room revenue, meetings and events income, and ancillary revenue streams.
- I oversee the sales and marketing function, develop and execute effective sales plans, cultivate and maintain high-value corporate and institutional relationships, and identify new business opportunities within the market.
- In close collaboration with the CEO and senior leadership team, I support demand forecasting, pricing, and distribution strategies to achieve revenue and profitability targets.
Country Growth Operations Manager
MAX
Accra, Ghana
01.2024 - 2025
- Leading market expansion efforts in Ghana, increasing customer base and driving revenue growth.
- Managing cross-functional teams across sales, marketing, and operations to enhance efficiency and service quality.
- Establishing and maintaining strategic partnerships with fleet providers and key stakeholders.
- Implementing data-driven strategies to optimize driver acquisition, retention, and engagement.
- Overseeing P&L management, reducing operational costs, and maximizing profitability.
- Spearheading customer acquisition campaigns, increasing market share and user engagement.
- Monitoring key performance metrics (KPIs), identifying areas for improvement in operations and customer experience.
Country Manager - (Ghana and Nigeria)
ODILO
Accra
01.2021 - 01.2024
- Led a team of Business Development Representatives to increase ODILO's market share within the corporate market in Ghana and Nigeria.
- Developed and executed strategies to drive business growth and increase brand visibility.
- Built awareness of Odilo's new category: 'Unlimited Learning Ecosystems' and its benefit to organisations within the region.
- Created meaningful partnerships with stakeholders in the corporate space by exploring synergies and creating viable solutions that enhance both of our offering.
- Owned and supported the entire project implementations and liaising with all stakeholders to ensure success of all customer projects in the region.
- Conducted performance reviews and provided feedback to team members for continuous improvement.
- Provided support for our partners in the region.
Key Account Manager
Jumia Group
Accra
01.2021 - 01.2022
- Developed and managed multiple subcategories, enhancing Jumia's product offerings.
- Ensured revenue growth by strategizing annual and quarterly plans through detailed financial analysis.
- Directed the lifecycle of multiple products from conception to market, fostering innovation and strategic partnerships.
- Strengthened relationships with C-Levels and account managers of top brands to ensure high levels of vendor engagement.
- Orchestrated major commercial events like Black Friday, Jumia Anniversary and Tech Week resulting in a significant sales uplift.
- Ensured continuous growth in business by leading pricing and promotional strategies, optimizing marketing and stock availability.
Account Manager
Booking.com
Accra, Ghana
01.2016 - 01.2020
- Drove Booking.com's commercial excellence ambition for the West African Sub region (Anglophone countries and 300+ partners).
- Managed relationships with key accounts, customer stakeholders and strategic partners.
- Reviewed and analyzed data of the region to identify challenges or opportunities for improvements.
- Ensured the timely and successful delivery of our partner-centrist solutions according to stakeholder needs and objectives.
- Identified business prospects through cold calling, networking, marketing and database leads.
- Strengthened branding initiatives by organizing workshops and training programs to maximize outreach.
Account Manager - Team Lead
Global Information Technology Solutions
Accra
01.2012 - 01.2015
- Identified business prospects through cold calling, networking, marketing and database leads.
- Ensured customer and partner satisfaction by understanding customer needs, providing responsive service to customer issues, integrating partners into the sales process and building relationships with key customer contacts.
- Focused on gaining entire knowledge of activities of clients and their organisations to anticipate their needs and respond to them with efficient technical solutions.
- Focused on Identifying, planning and implementing reaction to competitor activity as identified through relationship with accounts and partners.
- Supported and assisted the sales team in producing proposals, quotations, updating client files and coordinating with the sales team.
- Tracked and analyzed sales reports, implemented corrective action plans and streamlined sales operations.
Education
B.Sc. - Accounting
University of Professional Studies
01.2009
Skills
- B2B Sales
- Growth Strategy
- Market Expansion
- Operational Excellence
- Process Optimization
- SaaS Sales
- Fleet & Driver Management
- Team Leadership
- Cross-functional Collaboration
- Data Analytics
- Performance Tracking
- Account Management
- Leadership
- Analytics
- Financial Planning
- Revenue Growth
- Sales Force
- Pipedrive
- Tableau
- CRM
- Microsoft Office
Accomplishments
- Key achievements:
- Established and led a full sales team from the ground up to achieve strategic targets across six hotels totaling 650 guest rooms.
- Successfully drove an average occupancy rate of 71% from mid-2025 through year-end 2025
- Reduced Customer Acquisition Costs by over 26% within 6 months by optimizing lead generation activities
- Deployed the largest number of fleet since Max's inception in Ghana in Q1 2025
- Best performing Country Manager for Africa 2022 at Odilo
- Achieved +60% year-on-year growth for assigned territory in 2019 at Booking.com
- Top achieving Key Account Manager (vendor growth) Q2 2021 at Jumia
Timeline
Director of Sales and Business Development
Eagles Hospitality Group
06.2025 - Current
Country Growth Operations Manager
MAX
01.2024 - 2025
Country Manager - (Ghana and Nigeria)
ODILO
01.2021 - 01.2024
Key Account Manager
Jumia Group
01.2021 - 01.2022
Account Manager
Booking.com
01.2016 - 01.2020
Account Manager - Team Lead
Global Information Technology Solutions
01.2012 - 01.2015
B.Sc. - Accounting
University of Professional Studies